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Customer Lifecycle Marketing Lead – Brand Marketing (Chevrolet / Buick GMC / Cadillac) (3 Roles)

  • 위치
    • Markham, Ontario
    • Oshawa, Ontario
  • 일정 Full time
  • 게시됨
  • Job Requisition JR-202510995

설명

General Motors Canada is in the midst of an exciting marketing evolution. We’re challenging conventions, reimagining how we connect with customers, and setting the standard for what automotive experiences can be.

We’re looking for bold thinkers to help lead the charge

In this newly created position, you’ll lead Customer Lifecycle Marketing (CLM) for one of our iconic brands— Chevrolet, Buick GMC, or Cadillac —and help shape the future of customer experience at Canada’s largest automotive company.

This is your opportunity to build and optimize a best-in-class CLM strategy from the ground up, delivering personalized experiences across every stage of the customer journey. You’ll be the architect of data-driven engagement that inspires loyalty and drives growth.


 

Key Responsibilities

  • Customer Lifecycle Strategy Development:  Lead the development and execution of a full-funnel CLM strategy that spans acquisition, onboarding, engagement, retention and reactivation.
  • Unified View of Customer: Work with the Lifecycle Marketing team to ensure that the customer is at the center of your communication strategy .
  • Journey Mapping & Orchestration: Design and optimize customer journeys across lifecycle stages, ensuring each touchpoint is timely, relevant, and aligned to brand standards.
  • Campaign Execution: Lead the briefing of creative, managing timelines, and ensuring flawless delivery.
  • Channel Strategy: Lead the development and execution of a multi-channel activation strategy that goes beyond email to incorporate in-app messaging and SMS while ensuring the right message is being sent at the right time, through the most effective channel
  • System Integration:  Collaborate with Lifecycle Marketing, data and digital teams to ensure CLM tools are effectively integrated into GM’s broader marketing technology ecosystem.
  • Cross-functional Collaboration: Ensure brand, digital, media and regional teams are aligned on messaging and timing.
  • Performance Tracking:  Monitor performance metrics, identifying opportunities for enhancement and driving continuous improvement.

Who You Are

  • A strategic thinker who understands customer behaviours—and how to turn insights into personalized experiences
  • A proactive problem-solver who thrives in fast-paced, evolving environments
  • A collaborative leader who can inspire cross-functional teams
  • A strong communicator with a talent for making the complex simple and actionable.

Requirements

  • Education: Bachelor’s degree in Marketing, Business Administration, or a related field
  • Experience: 5+ years in CRM management or lifecycle marketing, with a proven track record of driving results
  • Technical Skills: Proficient in CRM platforms (Adobe, Salesforce, or Braze), data visualization (Power BI), and audience segmentation tools
  • Analytical Mindset: Comfortable digging into data and surfacing actionable insights

    Hybrid Work

This role is categorized as hybrid. This means the successful candidate is expected to report to the Oshawa Elevation Centre or the Markham Elevation Centre three times per week, at minimum.

Benefits Overview

The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:

  • Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave;
  • Healthcare, dental, and vision benefits;
  • Life insurance plans to cover you and your family;
  • Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement;
  • GM Vehicle Purchase Plan for you, your family and friend

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.

Why Join GM?

At GM, you’ll be part of a culture that values innovation, creativity, and the freedom to reimagine what’s possible. You’ll help define the future of automotive marketing while growing your own career in an environment that champions learning and bold ideas.

If you’re ready to lead with purpose, embrace change, and create marketing that feels as personal as it is powerful, we’d love to hear from you.

Ready to make your mark?
Apply today and help us build the future of customer experience.

[Additional Description]

다양성 정보

General Motors는 법적으로 금지된 차별을 배제하는 것은 물론 포용성과 소속감을 진정으로 장려하는 직장이 되기 위해 노력하고 있습니다. 당사는 다양성이 보장되는 환경에서 직원들이 역량을 발휘하고 우리 고객을 위한 더 좋은 제품을 개발할 수 있다고 믿습니다. 따라서 입사에 관심 있는 사람이 있다면 포지션별 주요 업무와 자격을 확인하고 본인이 보유한 기술과 능력에 부합하는 모든 포지션에 적극적으로 지원하기를 장려합니다. 지원자는 채용 과정에서 역할 관련 평가(해당하는 경우) 및/또는 채용 전 스크리닝을 통과해야 합니다.  자세한 정보는 GM 채용 과정 안내를 참고하십시오.

공평한 취업 기회 선언 (미국)

General Motors는 공평한 기회를 제공하는 고용주임을 자부합니다.  자격을 만족하는 지원자는 인종과 피부색, 성별, 성적 지향, 성별 정체성, 국적, 장애, 재향 군인 보호법 적용 여부와 상관없이 채용 후보로서 심사를 받습니다. 

숙소 (미국 및 캐나다)

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