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Sr. Media Strategy Lead

  • 위치
    • Markham, Ontario
    • Oshawa, Ontario
  • 일정 Full time
  • 게시됨
  • Job Requisition JR-202511202

설명

Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to the Markham Elevation Centre or Oshawa Elevation Centre three times per week, at minimum.

ROLE SYNOPSIS

Reporting to the Media Strategy Manager at General Motors, the Media Strategy Lead (Brand Focus) will be responsible for developing, planning, and executing tactical digital media strategies for our vehicle brands. This role requires a strong understanding of the digital media landscape, analytical prowess, and the ability to translate brand objectives into effective media plans that drive measurable results. The ideal candidate will be a hands-on strategist, collaborative, and passionate about leveraging digital channels to connect with target audiences and achieve brand-specific goals.

The position requires strong leadership skills to manage a direct report and external agencies, as well as cross-functional collaboration.

KEY RESPONSIBILITIES

Media Strategy & Planning:

  • Work effectively with the Brand, Product, and Performance Marketing teams to understand brand initiatives, objectives, and goals to drive the most effective media plans.

  • Form the strategic vision and plan for individual nameplates and own the media planning process.

  • Manage Media agency of record and media operations process

  • Develop insights to drive innovation and keep up with current/future trends in media while enabling a smarter and more effective media strategy and buying decisions

  • Define target audiences, media mix, budget allocation, and key performance indicators (KPIs) for all campaigns.

Campaign Execution & Optimization:

  • Work closely with external media agencies, ad tech vendors, and platform representatives (e.g., Google, Meta, TikTok)

  • Effectively own and manage the allotted budget and drive appropriate investments and media mix.

  • Integrate media strategy across national and regional teams ensuring full funnel alignment.

  • Meet with media partners and evaluate offerings for brand fit.

  • Work in consultation with Marketing Applied Science and Performance teams in the development of reports, media mix models, identify and drive media KPIs across all channels and optimization plans.

  • Monitor and analyze key performance metrics; optimize campaign activities

Relationship & Stakeholder Management :

  • Develop and foster a strong relationship with MediaOne Global team including Audience, Ad Tech, and channel leads

  • Create and Lead Test & Learn media initiatives

  • Present and inform leadership across sales and marketing of media plans.

  • Work with internal stakeholders to identify and implement new media strategies.

[Additional Description]

QUALIFICATIONS

  • Bachelor's degree with 5+ years of experience with a preference for media experience and managing one-to-one targeted campaigns.

  • Demonstrated understanding of all areas of media with familiarity with the various media platforms, technology, and processes.

  • Experience working with media agencies

  • Excellent project management and analytical skills.

  • Proven ability to lead agency partners and cross-functional teams in large organizations.

  • Strong understanding of digital creative, media, and measurement practices.

  • Excellent written and verbal communication skills.

  • Automotive brand experience is a plus.

Benefits:

The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:

  • Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.

  • Healthcare, dental and vision benefits including health care spending account and wellness incentive.

  • Life insurance plans to cover you and your family.

  • Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.

  • GM Vehicle Purchase Plan for you, your family, and friends.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.

다양성 정보

General Motors는 법적으로 금지된 차별을 배제하는 것은 물론 포용성과 소속감을 진정으로 장려하는 직장이 되기 위해 노력하고 있습니다. 당사는 다양성이 보장되는 환경에서 직원들이 역량을 발휘하고 우리 고객을 위한 더 좋은 제품을 개발할 수 있다고 믿습니다. 따라서 입사에 관심 있는 사람이 있다면 포지션별 주요 업무와 자격을 확인하고 본인이 보유한 기술과 능력에 부합하는 모든 포지션에 적극적으로 지원하기를 장려합니다. 지원자는 채용 과정에서 역할 관련 평가(해당하는 경우) 및/또는 채용 전 스크리닝을 통과해야 합니다.  자세한 정보는 GM 채용 과정 안내를 참고하십시오.

공평한 취업 기회 선언 (미국)

General Motors는 공평한 기회를 제공하는 고용주임을 자부합니다.  자격을 만족하는 지원자는 인종과 피부색, 성별, 성적 지향, 성별 정체성, 국적, 장애, 재향 군인 보호법 적용 여부와 상관없이 채용 후보로서 심사를 받습니다. 

숙소 (미국 및 캐나다)

General Motors는 장애인을 포함한 모든 구직자들에게 취업 기회를 제공합니다. 구직이나 취업 지원에 도움이 되는 합리적인 숙소가 필요한 경우 [email protected]으로 이메일을 보내시거나 800-865-7580으로 전화주십시오. 이메일에, 귀하가 요청하는 특정한 숙소에 대한 설명과 귀하가 지원하는 직무와 채용 요청서 번호를 포함해주세요.