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Lifestyle Marketing Manager

  • Localização
    • Shanghai, Shanghai
  • Agendar Full time
  • Postou


About the job

  • In this role, you’ll be part of the marketing team to responsible for product strategy development, go to market plan.
  • You’ll create digital content based on customer segmentation and lifestyle, manage digital communication strategy.
  • You will manage digital/brand agency and keep closed communication with internal cross functions to align the key information in real time.


  • Stay on current marketing trend and competitive activity
  • Define and develop Brand development and Communication Strategy
  • Consumer and digital trend centric with outside-in perspective to plan and execute digital activations and amplify brand impact and product storie7s,
  • Customer recruitment to build bigger demand for all channels
  • Partner and collaborate with different internal teams to understand partner strategy and needs in order to manages channel capabilities, make solid recommendations and provide influence to optimize digital marketing programs.
  • Work with multi functions with internal and external team
  • Understand the trend, keep in the edge of social topics
  • Be creative and pioneer on content development and ideas
  • Creates marketing and social communication campaigns and strategies, including budget planning, content ideation, and implementation schedules
  • Ensures brand consistency in marketing and social communication messages by working with various company department members, including advertising, product development, and brand management
  • Develop /manage annual content calendar for brand own media platform to dial up brand-level communication; support each campaign awareness and engagement with target segments.
  • Organise live broadcasting for internal meetings, community events, launch events, roadshows and auto shows.
  • Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns
  • Actively track, measure the effectiveness of digital media efficiency, monitor investment ROI towards paid social clients, and take learning for future plan optimization
  • Regularly monitor social media trends, market insights, explore new digital media platform and tools, and competitor information acquirement.
  • • Work cross internal stakeholders and external agencies to ensure content plan alignment, execution quality and on-time delivery.


  • Bachelor's degree in Communication, Marketing, Economic, Information Technology, and other related fields or equivalent practical experience.
  • 8 years of relevant work experience in Marketing Communication, Digital, Social, PR, CRM, or related quantitative field.
  • Outstanding skills on communication
  • Significant experience/strength with knowledge of Brand communication, Strategy and Creative
  • Ability to interact effectively with people and work in a collaborative, time sensitive and self-driven environment
  • Luxury or Fashion Consumer products and/or automotive industry experience
  • Fluency in English and Chinese, both oral and written

Additional Description