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Cadillac Assistant Website Manager

  • Localização
    • Warren, Michigan
  • Agendar Full time
  • Postou

Descrição

This role is categorized as HYBRID . This means the successful candidate is expected to report to GM - Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.

Cadillac Marketing has an opening for an Assistant Website Manager ! This position is responsible for leading content strategy and website optimization efforts, and will aid in creating a world-class website experience, including strategy, creative development, implementation and management of related brand experience platforms, devices, and tools (vehicle configurators, inventory, etc.).

This individual should have strong analytic skills and a metrics-oriented decision mindset, a passion for brand and content strategy, creating target/audience specific content, driving traffic through SEO and digital optimization best practices, a deep understanding of website UX and an obsession with measuring to improve performance. The ideal candidate will leverage research, analytics and have a customer-obsessed mentality to assist with the development of new and innovative digital content and tools.

The position reports to the Digital/Website Manager and is part of the Cadillac Marketing team.

Responsibilities:

  • Determine content needs that meet the company’s strategic objectives and align with business priorities.
  • Establish SEO goals and digital strategy and implement best practices to increase organic traffic and business outcomes year over year.
  • Lead website content and asset development to support carry over, reveal, and launch vehicles and additional business priorities.
  • Manage the day-to-day process and timelines, coordinating with PM leads, agencies, and internal stakeholders.
  • Lead external/internal teams responsible for executing the digital strategy.
  • Be an advocate for the user by implementing industry best practices, usability research and customer insights/principles throughout the design and development process.
  • Manage and effectively collaborate with multiple cross-functional partners within a large organization.
  • Regularly review analytics reporting and provide actionable insights to enhance user experience and increase KPI conversion.
  • Help drive ongoing digital optimization priorities, including A/B testing and Test/Target initiatives.
  • Manage usability studies, competitive review/audits, and benchmarking studies.

Qualifications:

  • 5+ years digital marketing, website content, or digital product management experience Required
  • Deep knowledge of content strategy, search engine optimization, and user experience (UX) design is a plus
  • Bachelor's degree required
  • Previous experience working on a consumer facing website
  • Automotive experience - preferred

[Additional Description]

Skills and Abilities:

  • Passion for the digital space with strong knowledge of digital trends and ability to innovate
  • Outstanding understanding of content strategy implementation on consumer websites, as illustrated in past content strategy deliverables
  • Knowledge of SEO and SEM and how they apply to content marketing
  • Developed organizational skills including the ability to prioritize, handle multiple projects simultaneously, and meet deadlines
  • Experience leading multiple internal/agency partners and collaborating closely with them to bring your vision to life
  • Ability to collaborate effectively with cross functional teams across a large organization
  • Experience with usability testing, A/B testing, and translating user insights into site improvements.
  • Strong analytical skills, with the ability to digest site metrics and turn into recommended actions
  • Demonstrated understanding of digital creative, digital media, and measurement
  • Capacity to take ownership of tasks and drive through to completion
  • Excellent written and verbal communication skills.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

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