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Global Customer Research Analyst

  • Localização
    • Warren, Michigan
  • Agendar Full time
  • Postou
  • Job Requisition JR-202510809

Descrição

Work Arrangement: This role is categorized as hybrid. This means the successful candidate is expected to report to Warren three times per week, at minimum.  

The Role

Global Customer Research (GCR) is seeking talented, hard-working individuals to gather, analyze and synthesize the voice of the customer data to inform and impact internal client decisions, which is an essential role to fulfill the value of keeping the customer at the center of everything we do at GM. We are looking for individuals that are driven to understand the “Why’s” and identify “Implications” of the data.

What You'll Do

  • Develop and deliver effective presentations to inform business decisions and strategic initiatives to multiple GM leadership levels and organizations following a story-telling approach.
  • Assist research manager in framing the specific learning objectives of the internal stakeholder for primary research.
  • Work alongside the research manager to apply appropriate research methodologies that will best fulfill the research goal.
  • Develop quantitative questionnaires and qualitative discussion guides.
  • Monitor primary research study execution and respond appropriately throughout; collect, review, and analyze market research results using DIY tools as well as supplier-assisted fieldwork.
  • Identify key insights from data analysis.
  • Conduct special analyses utilizing current data, secondary data sources or industry trends to further enhance the research findings.
  • Build the required purchasing documents and monitor supplier invoices.
  • Duties may include management of a large-scale annual tracking study, including identification of study topics, analysis, and reporting, as well as internal client and supplier relationships.
  • Duties may include management of a proprietary consumer panel, including annual sample refresh, project queue and timelines, and supplier relationships.

[Additional Description]

Your Skills & Abilities ( Required Qualifications)  

  • Bachelor’s degree
  • 2-3 years of Market Research or related work experience
  • Willingness to ask questions, take initiative and be resourceful.
  • Confidence to help guide internal stakeholders through research planning, execution, and insight phases.
  • Demonstrated ability to work well in a collaborative team environment.
  • Strong critical thinking and analytical skills; ability to work with cross-tabs and raw data sets.
  • Excellent interpersonal skills and ability to work well with cross-functional teams (for example, Brand Teams, Global Research Teams, Product Teams, Marketing, Planning, Engineering, Design and suppliers).
  • Outstanding organizational/project management skills with attention to details.
  • Ability to work on multiple projects simultaneously, managing deliverables and deadlines.
  • Strong written & oral communication skills; ability to present confidently to senior leadership.
  • Understand the principles of AI and use cases in Market Research.

What Will Give You A Competitive Edge ( Preferred Qualifications)

  • ​Advanced degree or marketing research-related certifications
  • Experience using m-Tab for analyzing syndicated data
  • Experience using Qualtrics platform (programming, java script, Stats IQ, XM Directory, Text IQ) as well as other DIY survey/sampling tools
  • Familiarity with statistical concepts and applications
  • Familiarity with both quantitative and qualitative market research methodologies including Conjoint and Max Diff
  • Familiarity with SQL, Python for combining and analyzing large datasets

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

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Informações sobre diversidade

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Declaração de Igualdade de Oportunidades de Emprego (EUA)

A General Motors tem orgulho de ser um empregador que oferece oportunidades iguais.  Todos os candidatos qualificados serão considerados para o emprego, independentemente de raça, cor, religião, sexo, orientação sexual, identidade de gênero, origem nacional, deficiência ou status como veterano protegido. 

Adaptações (EUA e Canadá)

A General Motors oferece oportunidades a todos os candidatos a emprego, incluindo pessoas com deficiências. Se você precisa de uma adaptação razoável para ajudá-lo na sua pesquisa de cargos ou solicitação de emprego, fale conosco pelo e-mail [email protected] ou pelo telefone 800-865-7580. No seu e-mail, inclua uma descrição da adaptação específica que você está solicitando assim como o nome do cargo e o número de requisição do cargo ao qual está se candidatando.