Media Technology & Innovation Lead

This role will be responsible for identifying forward-thinking media solutions, managing pilots and proof-of-concepts with key media partners, and ensuring seamless integration and scalability across GM’s paid media ecosystem. This individual will work cross-functionally to identify and scale solutions that enable more efficient and effective paid media activation, supporting brand growth.

The ideal candidate brings a unique combination of strategic thinking and hands-on technical expertise, along with a strong foundation in paid media, digital marketing, data, and media planning.

Duties and Responsibilities:  

• Identify and evaluate innovative media technologies and tools with our key media partners that enhance paid media performance, efficiency, and scalability 

• Lead testing and validation processes for new media technologies, including proof-of-concepts and pilot initiatives 

• Lead the creation and execution of success metrics and analysis plans for pilot initiatives to drive adoption decisions 

• Develop recommendations and lead the selection of media innovative solutions, include the creation of business cases, as needed, to support business alignment, investment, and implementation 

• Partner with key paid media partners along with internal paid media and operational teams to assess integration readiness and drive platform onboarding 

• Manage the implementation and roll out of the technology solutions throughout GM Canada’s organization 

• Develop and maintain a media innovation roadmap, aligning innovation efforts with GM Canada’s business and marketing priorities 

• Act as the subject matter expert on emerging media tools, educating external and internal stakeholders on capabilities, best practices, and value to the business, while also supporting training and enablement initiatives as needed 

• Provide and/or facilitate communication of media technology platform updates to GM Canada’s cross functional teams and agency partners who are involved in paid media 

• Work with internal and external stakeholders to facilitate any export of data required for integration with other data sources, overarching media analysis, or reporting tools 

• Collaborate with GM Canada and partner analytics reporting and operations teams to ensure new tools support measurable outcomes and performance 

• Support governance and compliance by ensuring technologies meet GM Canada’s privacy and security standards 

​

Qualifications and Skills:  

• 4+ years of experience in media technology, advertising, advertising operations, or related roles 

• Strong understanding of the digital media landscape, including hands-on experience with Demand-Side Platforms (DSPs) such as DV360, Amazon DSP, and The Trade Desk, as well as familiarity with Customer Data Platforms (CDPs) and ad serving technologies

• Experience testing and implementing new marketing or advertising technologies in complex, cross-functional environments 

• Experience working with or evaluating platforms such as dynamic creative optimization (DCO), tools and AI-based targeting solutions.  Experience with Clinch, Claritas and/or Adora considered an asset

• Strong project management skills with a proven ability to lead cross-functional initiatives 

• Familiarity with audience activation, tagging, data onboarding, and campaign measurement

• Strong presentation and communication skills, including written and oral communications  

• Experience Background in managing proof-of-concept pilots and vendor evaluation processes 

Benefits:

The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:

• Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.

• Healthcare, dental and vision benefits including health care spending account and wellness incentive.

• Life insurance plans to cover you and your family.

• Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.

• GM Vehicle Purchase Plan for you, your family, and friends.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.