描述
- Job Responsibilities
We are looking for the most fearless intern who dares to challenge the status quo, ideates engaging topics, and thinks outside of box. You will--
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- Work with GMPI Marketing Manager to develop content, plan and execute the launch campaigns for GM Premium Import in China.
- Support and execute the brand and product launch campaigns, including new products, theme-based marketing content creation, national event, etc.
- Think like a customer, assist the Marketing manager to develop the content for various communication channels with the key theme-based marketing programs.
- Work closely with channel owners to create and manage the content deliverables for each marketing programs and keep tracking the performance.
- Support operation and strategy execution, manage creative agencies and other external parties.
- Coordinate on other ad-hoc business tasks.
Requirements
- Major: Business, Marketing, Communication, fashion management related fields preferred
- Bachelor’s degree is required, oversea studying and Luxury/FMCG/Marketing intern experience is preferred
- Skills: Excellent communication skill in both written and verbal English and Chinese. MS Office (Excel, PPT)
- Knowledge: General product understanding in premium automotive market; Basic marketing knowledge (ATL, BTL, social, digital and PR); Good understanding on Project Management
- Attention to details and strong business acumen
- Active team player with strong sense of responsibility
- Working days: 3-4 days per week