Creative Designer – Brand and Brand Strategy

描述

Work Arrangement:

This role is categorized as onsite. This means the successful candidates is expected to report to the Tech Center in Warren, MI on a full-time basis

The Role

The General Motors Creative Design organization is accepting applications from curious, passionate, and collaborative designers. We are looking for highly motivated, determined problem-solvers with a rigorous attention to detail for our two Creative Designer roles in Brand and Brand Strategy . Be a partner and help influence the future direction for brand tonality, visual communication and strategy for the Global Chevy brand.

The General Motors Design organization is transforming the future of transportation and mobility solutions. This is an incredible opportunity to be part of a team that is impacting the future of young people, as well as building the diverse talent pipeline for GM Design!

The Creative Designer – Brand and Brand Strategy will support the Design Manager – Vehicle Brand Essence working across GM Design, GM Marketing, GM Communications, UX, and support dialog with creative agency activities.

This role requires the submission of a portfolio. Please see instructions below.

What You'll Do:

• Report to the Executive Directors of Global Chevy, to propose, elevate and execute a creative and consistent branded visual expression and experience, for all non-vehicle product consumer touch points (full sensory touchpoints)
• Support creative collaboration and curation to develop the brand - brand image, Brand Visual communication, brand tonality and experience.
• This highly creative and independent thinker is driven by a passion for brand and the possibilities of ‘what can be’. A powerful storyteller, they provide support for engaging key partners internally (marketing, communications, UX marketplace) and partners externally (agency) to realize an artful and authentic expression for the brand holistically.
• Every consumer touchpoint is an opportunity for a positive customer experience with an aesthetic that reinforces the brand with consistency. From 3D displays to 2D print and digital, to point of sale merchandise and product, events, sponsorships and advertising for example. The look and expression of each touchpoint is designed with intention and visual integrity.
• Th is role is responsible for supporting collaboration and unity for the success of the brand by guiding the aesthetic direction in a cluttered landscape of visual noise and experiences. They see clearly the road ahead engaging, navigating and planning creative strategies to set the tone and reinforce the brand.
• They make sense of ambiguity and execute with agility.
• Creatively articulates the brand and future state
• Has line of sight for consistency in execution for all brand touch points
• Understands consumer insights, trends in all things brand, retail, media, event and experience
• Brings partners together to collaborate and foster a vision, tonality and strategy for the brand
• Supports development and communication of brand and tracks execution
• Creates viz-comm and strategy tools for the brand eg look book
• Plans opportunity and strategy for events, communication, sponsorship including below and above the line advertising
• Suggests key brand co collaborators, partners and sponsorships
• Supports link between design, marketing, communications, UX marketplace including agencies
• Works with design internal groups including Industrial Design, GCV, Branded Advance Managers, UX
• Prepare and coordinate brand shows as required
• Prepare and coordinate Executive Director/VP brand focused meetings, set agendas to ensure high impact topics, follow on action item
• Create material to support reviews and ideas
• Flexibility with changing work hours as required
• Domestic and International Travel as needed (5-10%)

[Additional Description]

Your Skills & Abilities (Required Qualifications) :

• Highly creative – knows how to decipher what is on point for brand and direct and maintain
• Articulate storyteller and master communicator - visual, written and verbal
• Provides critical feedback representing the brand
• Understands 2D and 3D
• Attention to detail in every aspect
• Ability to create a vision and strategy
• Is curious about the world and culture and can decipher insights contributing to work and outcomes
• Influences
• Collaborates
• Independent and team player
• Effectively manages tasks and time
• Degree in Design or related field or commensurate experience
• 3+ years of experience in Design or creative organization
• Experience leading projects across large scale projects.

PORTFOLIO SUBMISSION INSTRUCTIONS  
 
To be considered for this position, you will need to submit a portfolio in addition to your resume and profile. We strongly recommend linking your online portfolio in the "website" section of the application as we are able to access much larger files that way. If your portfolio is not available online, please follow the instructions below to upload your portfolio as a separate attachment as you did with the resume.   Please NO dropbox files or Google docs.
 
1. Save your portfolio as a pdf document 
2. Name your portfolio your LAST NAME, FIRST NAME. Example: Candidate name is John Smith. Portfolio pdf file name is: Smith, John.pdf 
3. Upload as an attachment - you may have to condense the file.  

DISCLAIMER: The Works included in your Career Portfolio must not be subject to any non-disclosure and/or confidentiality agreement. If the Works in your Career Portfolio are owned by your current or former employer, or by any other Third Party, there must be an express written consent from the Owner allowing the Works to be included in your Career

Renseignements sur la diversité

General Motors est résolue à être un lieu de travail qui est non seulement exempt de discrimination illégale, mais aussi un endroit qui favorise véritablement l'inclusion et l'appartenance. Nous sommes convaincus que la diversité de la main-d'œuvre permet de créer un environnement dans lequel nos employés peuvent s'épanouir et développer de meilleurs produits pour nos clients. Nous encourageons les candidats intéressés à consulter les principales responsabilités et compétences requises pour chaque rôle et à postuler à tout poste qui leur correspond. Dans le cadre du processus de recrutement, les candidats peuvent devoir, le cas échéant, réussir une évaluation liée au poste ou une présélection d'emploi avant d'être embauchés.  Pour en savoir plus, consultez notre processus de recrutement.

Déclaration concernant l'égalité d'accès à l'emploi (É.-U.)

General Motors est fière d'être un employeur souscrivant au principe de l'égalité d'accès à l'emploi.  Tous les candidats qualifiés seront pris en compte, sans égard à la race, à la couleur, à la religion, au sexe, à l'orientation sexuelle, à l'identité de genre, à l'origine ethnique, aux situations de handicap ou au statut protégé d'ancien combattant. 

Aménagements (É.-U. et Canada)

General Motors offre des occasions à tous les chercheurs d'emploi, y compris les personnes handicapées. Si vous avez besoin d'un accommodement raisonnable pour vous aider dans votre recherche d'emploi ou la soumission de votre candidature, envoyez-nous un courriel à l'adresse Careers.Accommodations@GM.com ou appelez-nous au 800 865-7580. Veuillez inclure dans votre courriel une description spécifique du type d'accommodement demandé, ainsi que le titre d'emploi et le numéro de demande du poste auquel vous postulez.