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Performance Marketing Lead

  • [Location]
    • Warren, Michigan
  • 日程 Full time
  • 发表

描述

This role is categorized as HYBRID . This means the successful candidate is expected to report to GM - Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.

The Performance Marketing Lead will play a pivotal role in supporting cross-functional marketing efforts that enhance brand growth, drive audience engagement, and optimize the marketing funnel. The individual in this role leverages data insights, analytics, and innovative marketing tactics to optimize campaign outcomes. They ensure clear alignment across marketing teams on strategies supporting audience planning and cross-channel test-and-learn initiatives. Reporting to the Head of Performance Marketing, the candidate will work collaboratively across teams supporting seamless integration of performance activities ensuring marketing efforts are data-driven, efficient, and aligned with business objectives. 

MAJOR DUTIES AND RESPONSIBILITIES:   

 
Performance Marketing & Data-Driven Decision-Making  

  • Assist in designing, documenting, andexecuting performance marketing strategies that deliver measurable results. 

  • In partnership with centralized marketing intelligence team, use and interpret analytics tools to measure the impact of cross-channel initiatives on brand-specific KPIs and refine strategies based on performance insights. 

  • Leverage performance dashboards to track KPIs,share actionable insights with the broader team, and coordinate the activation and implementation of new performance marketing strategies based on insights 

  • Monitor industry trends and identify new performance opportunities to keep campaigns competitive. 

Collaboration and Integration  

  • Partner cross-functionally with leaders in paid media, SEO, CRM, Marketing Strategy Intelligence, and website optimization to align efforts and ensure cohesive performance goals. 

  • Act as a key liaison between performance marketing, marketing intelligence, andcreative teams, ensuring optimization of campaign assets to meet audience and channel needs. 

  • Facilitate alignment between marketing strategies and business goals through regular communication with stakeholders. 

Cross-Channel Test-and-Learn Initiatives  

  • Collaborate with Test & Learn team to develop and manage cross-channel test-and-learn plans that deliver insights which enhance campaign performance and efficiency. 

  • Liaise with channel-specific leads (e.g., paid media, SEO, social) to define performance approaches and tests that align with overarching business objectives. 

  • Track, analyze, and communicate key learnings to inform future marketing strategies. 

Audience Planning & Funnel Optimization  

  • Lead audience segmentation and planning to ensure marketing efforts target the most relevant customer groups. 

  • Collaborate with internal teams to identify opportunities for improvement across the customer journey, from awareness to conversion. 

  • Integrate audience insights across channels and throughout the marketing funnel to enhance engagement and conversion. 

  • Work with analytics teams to refine audience strategies using data-driven insights. 

[Additional Description]

QUALIFICATIONS  

  • Bachelor’s degree in Marketing, Business Administration, or a related field. 

  • 5+ years of marketing, marketing strategy, agency, or management consulting experience, with a strong interest or focus on digital, ecommerce, performance marketing, data analytics, and campaign optimization. 

  • 1-2 years crafting compelling, simple, executive ready strategy decks; strong level of comfort with PowerPoint.  

  • High level of proficiency in Excel and marketing tools like Google Analytics, Google Ads, CRM platforms, and data visualization software; high comfort level with data 

  • Strong organizational and analytical skills, creative problem-solving, and attention to detail. 

  • Ability to work effectively in cross-functional teams and manage multiple projects simultaneously. 

  • Exceptional written and verbal communication skills, with a knack for simplifying complex ideas for diverse audiences. 

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

  • #LI-MO1

Renseignements sur la diversité

General Motors est résolue à être un lieu de travail qui est non seulement exempt de discrimination illégale, mais aussi un endroit qui favorise véritablement l'inclusion et l'appartenance. Nous sommes convaincus que la diversité de la main-d'œuvre permet de créer un environnement dans lequel nos employés peuvent s'épanouir et développer de meilleurs produits pour nos clients. Nous encourageons les candidats intéressés à consulter les principales responsabilités et compétences requises pour chaque rôle et à postuler à tout poste qui leur correspond. Dans le cadre du processus de recrutement, les candidats peuvent devoir, le cas échéant, réussir une évaluation liée au poste ou une présélection d'emploi avant d'être embauchés.  Pour en savoir plus, consultez notre processus de recrutement.

Déclaration concernant l'égalité d'accès à l'emploi (É.-U.)

General Motors est fière d'être un employeur souscrivant au principe de l'égalité d'accès à l'emploi.  Tous les candidats qualifiés seront pris en compte, sans égard à la race, à la couleur, à la religion, au sexe, à l'orientation sexuelle, à l'identité de genre, à l'origine ethnique, aux situations de handicap ou au statut protégé d'ancien combattant. 

Aménagements (É.-U. et Canada)

General Motors offre des occasions à tous les chercheurs d'emploi, y compris les personnes handicapées. Si vous avez besoin d'un accommodement raisonnable pour vous aider dans votre recherche d'emploi ou la soumission de votre candidature, envoyez-nous un courriel à l'adresse Careers.Accommodations@GM.com ou appelez-nous au 800 865-7580. Veuillez inclure dans votre courriel une description spécifique du type d'accommodement demandé, ainsi que le titre d'emploi et le numéro de demande du poste auquel vous postulez.