描述

This role is categorized as HYBRID . This means the successful candidate is expected to report to GM - Warren 7000 Building three times per week, at minimum. This job may be eligible for relocation benefits.

As part of the larger Customer Engagement Team, the Platform Activation Specialist has an integral role in delivering CRM campaign communications through various channels. In this role, you will work closely with the Campaign Management Leads as well as GM brand leads to design and build CRM audiences, execute campaign workflows, with the end goal of providing accurate audience data for campaign distribution. You will design, build and execute workflows for email and direct mails primarily within the Adobe Campaign tool, for the OnStar business unit, but also support other brands as required.

This role requires a self-starter, with a drive to learn state-of-the-art Marketing CRM Campaign tools and technology. We are looking for a creative problem solver who is also obsessed with detail. This role will be a key liaison across the business various stakeholders from business partners to technical teams across the Customer Engagement organization.

What you will do (Responsibilities)

Fully understand the details of GM data warehouses, campaign mart, and relational database structure, ensuring internal clients receive accurately segmented, cleansed, formatted and ready-to-market data utilizing Campaign Management tools, specifically Adobe Campaign.
Manages and executes multiple Level complex campaigns of various types, which may include, but is not limited to, the review of campaign specifications, working with GM CML/Client leads to validate and obtain sign-off of client deliverables and dynamic campaign execution.
Retrieve, prepare, and segment data. Integrate data and HTML within the Adobe platform to deploy campaigns.
Research and understand data sourced from different GM data warehouses or external lists, each with unique customer identifiers, to identify customers or prospects in campaign processing.
Execute and analyze processes and data to measure campaign efficiency, data accuracy, data integrity, operations performance, customer satisfaction and cost effectiveness.
Provide data, analysis, and recommendations to support multiple technical operations and ensure GM business satisfaction.
Sign off on all production output data sets along with the Campaign Management Lead.
Conduct post-release validation and signs off on all production output data sets, along with the Campaign Management Lead.
Collaborate with our GMIT/Product partners, architects, and engineers to research, troubleshoot, administers application product updates, and code changes.
Strategically provide direction to the GM stakeholders on how best optimize suppressions, deduping, in our campaign flow charts, to ensure proper targeting/optimized data output.
Collaborate with analytics to implement valid test groups to drive key learnings.
Understand and begin to utilize the new GM Product Teams Mar Tech stack products (AEP/AJO/CJA) as we evolve to Journey based marketing.
Investigate and advise on potential processing efficiencies, redundancies and/or optimum use of data.
Develop and execute various reporting mechanisms which may include manual (non-automated) and/or complex Custom Client Report Services - utilizing necessary tools; executes complex DataMart Build processes; audits, monitors and ensures SLA compliance.

[Additional Description]

Your skills & Abilities (Required Qualifications)

Bachelor’s degree required, Information Technology, Computer Science, Data Science or other related technical fields preferred
2+ years of relevant experience with tools and solutions, including customer data platforms, email service providers (ESP), marketing automation, personalization engines, content / experience management, journey orchestration tools, and more
2+ years preferred of ANSI Structured Query Language (SQL)
Strong understanding of relational database design and application
Understanding of best practices, framework, and design principals in at least 2 of the following areas: SQL / PL –SQL, Campaign Management Tools (Adobe, Salesforce), Business Intelligence Tools, and ETL Tools
Strong ability to translate business requirements into target audiences for cross-channel activation
Hands-on experience with customer-level event and attribute data for audience segmentation, targeting, and measurement
Ability to handle multiple open requests, prioritize them and deliver programs on time and with accuracy
Attention to detail, important to monitor and audit.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

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Renseignements sur la diversité

General Motors est résolue à être un lieu de travail qui est non seulement exempt de discrimination illégale, mais aussi un endroit qui favorise véritablement l'inclusion et l'appartenance. Nous sommes convaincus que la diversité de la main-d'œuvre permet de créer un environnement dans lequel nos employés peuvent s'épanouir et développer de meilleurs produits pour nos clients. Nous encourageons les candidats intéressés à consulter les principales responsabilités et compétences requises pour chaque rôle et à postuler à tout poste qui leur correspond. Dans le cadre du processus de recrutement, les candidats peuvent devoir, le cas échéant, réussir une évaluation liée au poste ou une présélection d'emploi avant d'être embauchés. Pour en savoir plus, consultez notre processus de recrutement.

Déclaration concernant l'égalité d'accès à l'emploi (É.-U.)

General Motors est fière d'être un employeur souscrivant au principe de l'égalité d'accès à l'emploi. Tous les candidats qualifiés seront pris en compte, sans égard à la race, à la couleur, à la religion, au sexe, à l'orientation sexuelle, à l'identité de genre, à l'origine ethnique, aux situations de handicap ou au statut protégé d'ancien combattant.

Aménagements (É.-U. et Canada)

General Motors offre des occasions à tous les chercheurs d'emploi, y compris les personnes handicapées. Si vous avez besoin d'un accommodement raisonnable pour vous aider dans votre recherche d'emploi ou la soumission de votre candidature, envoyez-nous un courriel à l'adresse Careers.Accommodations@GM.com ou appelez-nous au 800 865-7580. Veuillez inclure dans votre courriel une description spécifique du type d'accommodement demandé, ainsi que le titre d'emploi et le numéro de demande du poste auquel vous postulez.