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Global Customer Research Analyst

  • [Location]
    • Warren, Michigan
  • 日程 Full time
  • 发表

描述

Work Arrangement: This role is categorized as hybrid. This means the successful candidate is expected to report to Warren three times per week, at minimum.  

The Role

Global Customer Research (GCR) is seeking talented, hard-working individuals to gather, analyze and synthesize the voice of the customer data to inform and impact internal client decisions, which is an essential role to fulfill the value of keeping the customer at the center of everything we do at GM. We are looking for individuals that are driven to understand the “Why’s” and identify “Implications” of the data.

What You'll Do

  • Provide internal teams with consumer and market insights – including Brand Teams, Product Teams, Marketing, Planning, Program Management, Engineering, and Design.

  • Develop and deliver effective presentations to inform business decisions and strategic initiatives to multiple GM leadership levels and organizations.

  • Assist research manager in framing the specific learning objectives of the internal client for primary research.

  • Work alongside the research manager to apply appropriate research methodologies that will best fulfill the research goal.

  • Develop quantitative questionnaires and qualitative discussion guides.

  • Monitor primary research study execution and respond appropriately throughout; collect, review, and analyze market research results using DIY tools as well as supplier-assisted fieldwork.

  • Identify key insights from data analysis.

  • Conduct special analyses utilizing current data, secondary data sources or industry trends to further enhance the research findings.

  • Build the required purchasing documents and monitor supplier invoices.

  • Duties may include management of a large-scale annual tracking study, including identification of study topics, analysis, and reporting, as well as internal client and supplier relationships.

[Additional Description]

Your Skills & Abilities ( Required Qualifications)  

  • Bachelor’s degree

  • 2-3 years of Market Research or related work experience

  • Willingness to ask questions, take initiative and be resourceful.

  • Confidence to help guide internal clients through research planning, execution, and insight phases.

  • Demonstrated ability to work well in a collaborative team environment.

  • Strong critical thinking and analytical skills; ability to work with cross-tabs and raw data sets.

  • Excellent interpersonal skills and ability to work well with cross-functional teams (Brand Teams, Global Research Teams, Product Teams, Marketing, Planning, Engineering, Design and suppliers).

  • Outstanding organizational/project management skills with attention to details

  • Ability to work on multiple projects simultaneously, managing deliverables and deadlines.

  • Strong written & oral communication skills; ability to present confidently to senior leadership.

  • Proficient in the use of Word, PowerPoint, and Excel.

  • Understand the principles of AI and use cases in Market Research.

What Will Give You A Competitive Edge ( Preferred Qualifications)

  • ​Advanced degree or marketing research related certifications

  • Experience using M-Tab

  • Experience using Qualtrics platform (programming, java script, Stats IQ, XM Directory) as well as other DIY survey/sampling tools

  • Familiarity with statistical concepts and applications

  • Familiarity with both quantitative and qualitative market research methodologies including Conjoint and Max Diff

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE.  DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

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Renseignements sur la diversité

General Motors est résolue à être un lieu de travail qui est non seulement exempt de discrimination illégale, mais aussi un endroit qui favorise véritablement l'inclusion et l'appartenance. Nous sommes convaincus que la diversité de la main-d'œuvre permet de créer un environnement dans lequel nos employés peuvent s'épanouir et développer de meilleurs produits pour nos clients. Nous encourageons les candidats intéressés à consulter les principales responsabilités et compétences requises pour chaque rôle et à postuler à tout poste qui leur correspond. Dans le cadre du processus de recrutement, les candidats peuvent devoir, le cas échéant, réussir une évaluation liée au poste ou une présélection d'emploi avant d'être embauchés.  Pour en savoir plus, consultez notre processus de recrutement.

Déclaration concernant l'égalité d'accès à l'emploi (É.-U.)

General Motors est fière d'être un employeur souscrivant au principe de l'égalité d'accès à l'emploi.  Tous les candidats qualifiés seront pris en compte, sans égard à la race, à la couleur, à la religion, au sexe, à l'orientation sexuelle, à l'identité de genre, à l'origine ethnique, aux situations de handicap ou au statut protégé d'ancien combattant. 

Aménagements (É.-U. et Canada)

General Motors offre des occasions à tous les chercheurs d'emploi, y compris les personnes handicapées. Si vous avez besoin d'un accommodement raisonnable pour vous aider dans votre recherche d'emploi ou la soumission de votre candidature, envoyez-nous un courriel à l'adresse Careers.Accommodations@GM.com ou appelez-nous au 800 865-7580. Veuillez inclure dans votre courriel une description spécifique du type d'accommodement demandé, ainsi que le titre d'emploi et le numéro de demande du poste auquel vous postulez.