描述
Remote OR Hybrid : This role is based remotely but if you live within a 50-mile radius of the Warren Tech Center, you are expected to report to that location three times a week at minimum.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
The Role:
GM is hiring a Lead Product Manager, MarTech. This leadership role sits at the intersection of marketing strategy and technology, building the tools that our marketing teams need to create compelling customer experiences and drive performance marketing results.
You’ll manage the scope and teams responsible for designing and implementing MarTech platforms focused on audience creation, activation, and personalization. You will leverage best-practices in product development, agile scrum-based delivery, and strategic road-mapping to deliver modern marketing tools with an eye towards a closed-loop data-driven ecosystem across the customer lifecycle. You’ll work with cross functional teams like engineering, marketing, privacy, and loyalty to create cohesive product capability roadmaps. You’ll work in partnership with the Marketing Operations leaders to align on vision, strategy, and priority.
This role requires self-starter, with deep expertise in the marketing technology with a proven track record designing and building marketing technology tools like Adobe’s Experience Platform, Salesforce Marketing Cloud, and others – along with deep knowledge and expertise across the full MarTech solution space (personalization, media activation, email campaign management, CMS, AdTech, identity resolution, etc.), with a deep understanding of the importance of data design to drive platform implementations.
What You’ll Do (Responsibilities):
- Responsible for MarTech Product from solution design to implementation and adoption
- Lead and mentor a team of Product Managers and Analysts
- Partner with marketing leaders to develop and communicate product roadmaps
- Partner with internal / external delivery teams to design and delivery platform features
[Additional Description]
Your Skills & Abilities (Required Qualifications):
- Bachelor’s Degree required
- 7+ years of hands-on experience with either Campaign Management, Customer Data Platforms, Advertising Technology, Personalization Engines as a business architect or product manager is required
- In-depth knowledge of modern campaign marketing software, ESP, SMS, and leading tools, along with a solid understanding of Marketing Technology (MarTech) and Advertising Technology (AdTech)
- Experience architecting, designing, and deploying complex technology, with an eye towards automation, simplicity, and rationalization
- Experience and comfort managing direct and indirect teams; scrums, agile cross functional teams, vendor stakeholders
- Proven experience succeeding in complex, matrix and cross-functional projects
- Ability to personally deliver large scale initiatives in a fast-paced environment with high levels of complexity and ambiguity
- Innovative thinking to approach challenges from multiple fronts, and ability to think outside the box
- Experience setting, managing, and reporting against multi-year plans, budgets, critical metrics, breakthroughs, roadmaps, etc.
Compensation: The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of New York, Colorado, California, or Washington.
- The expected base compensation for this role is: ($117,800 - $184,000). Actual base compensation within the identified range will vary based on factors relevant to the position.
- Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
Benefits:
- Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
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Renseignements sur la diversité
General Motors est résolue à être un lieu de travail qui est non seulement exempt de discrimination illégale, mais aussi un endroit qui favorise véritablement l'inclusion et l'appartenance. Nous sommes convaincus que la diversité de la main-d'œuvre permet de créer un environnement dans lequel nos employés peuvent s'épanouir et développer de meilleurs produits pour nos clients. Nous encourageons les candidats intéressés à consulter les principales responsabilités et compétences requises pour chaque rôle et à postuler à tout poste qui leur correspond. Dans le cadre du processus de recrutement, les candidats peuvent devoir, le cas échéant, réussir une évaluation liée au poste ou une présélection d'emploi avant d'être embauchés. Pour en savoir plus, consultez notre processus de recrutement.
Déclaration concernant l'égalité d'accès à l'emploi (É.-U.)
General Motors est fière d'être un employeur souscrivant au principe de l'égalité d'accès à l'emploi. Tous les candidats qualifiés seront pris en compte, sans égard à la race, à la couleur, à la religion, au sexe, à l'orientation sexuelle, à l'identité de genre, à l'origine ethnique, aux situations de handicap ou au statut protégé d'ancien combattant.
Aménagements (É.-U. et Canada)
General Motors offre des occasions à tous les chercheurs d'emploi, y compris les personnes handicapées. Si vous avez besoin d'un accommodement raisonnable pour vous aider dans votre recherche d'emploi ou la soumission de votre candidature, envoyez-nous un courriel à l'adresse [email protected] ou appelez-nous au 800 865-7580. Veuillez inclure dans votre courriel une description spécifique du type d'accommodement demandé, ainsi que le titre d'emploi et le numéro de demande du poste auquel vous postulez.