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Customer Lifecycle Marketing Lead – Brand Marketing (Chevrolet / Buick GMC / Cadillac) (3 Roles)

  • [Location]
    • Markham, Ontario
    • Oshawa, Ontario
  • 日程 Full time
  • 发表
  • Job Requisition JR-202510995

描述

General Motors Canada is in the midst of an exciting marketing evolution. We’re challenging conventions, reimagining how we connect with customers, and setting the standard for what automotive experiences can be.

We’re looking for bold thinkers to help lead the charge

In this newly created position, you’ll lead Customer Lifecycle Marketing (CLM) for one of our iconic brands— Chevrolet, Buick GMC, or Cadillac —and help shape the future of customer experience at Canada’s largest automotive company.

This is your opportunity to build and optimize a best-in-class CLM strategy from the ground up, delivering personalized experiences across every stage of the customer journey. You’ll be the architect of data-driven engagement that inspires loyalty and drives growth.


 

Key Responsibilities

  • Customer Lifecycle Strategy Development:  Lead the development and execution of a full-funnel CLM strategy that spans acquisition, onboarding, engagement, retention and reactivation.
  • Unified View of Customer: Work with the Lifecycle Marketing team to ensure that the customer is at the center of your communication strategy .
  • Journey Mapping & Orchestration: Design and optimize customer journeys across lifecycle stages, ensuring each touchpoint is timely, relevant, and aligned to brand standards.
  • Campaign Execution: Lead the briefing of creative, managing timelines, and ensuring flawless delivery.
  • Channel Strategy: Lead the development and execution of a multi-channel activation strategy that goes beyond email to incorporate in-app messaging and SMS while ensuring the right message is being sent at the right time, through the most effective channel
  • System Integration:  Collaborate with Lifecycle Marketing, data and digital teams to ensure CLM tools are effectively integrated into GM’s broader marketing technology ecosystem.
  • Cross-functional Collaboration: Ensure brand, digital, media and regional teams are aligned on messaging and timing.
  • Performance Tracking:  Monitor performance metrics, identifying opportunities for enhancement and driving continuous improvement.

Who You Are

  • A strategic thinker who understands customer behaviours—and how to turn insights into personalized experiences
  • A proactive problem-solver who thrives in fast-paced, evolving environments
  • A collaborative leader who can inspire cross-functional teams
  • A strong communicator with a talent for making the complex simple and actionable.

Requirements

  • Education: Bachelor’s degree in Marketing, Business Administration, or a related field
  • Experience: 5+ years in CRM management or lifecycle marketing, with a proven track record of driving results
  • Technical Skills: Proficient in CRM platforms (Adobe, Salesforce, or Braze), data visualization (Power BI), and audience segmentation tools
  • Analytical Mindset: Comfortable digging into data and surfacing actionable insights

    Hybrid Work

This role is categorized as hybrid. This means the successful candidate is expected to report to the Oshawa Elevation Centre or the Markham Elevation Centre three times per week, at minimum.

Benefits Overview

The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:

  • Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave;
  • Healthcare, dental, and vision benefits;
  • Life insurance plans to cover you and your family;
  • Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement;
  • GM Vehicle Purchase Plan for you, your family and friend

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.

Why Join GM?

At GM, you’ll be part of a culture that values innovation, creativity, and the freedom to reimagine what’s possible. You’ll help define the future of automotive marketing while growing your own career in an environment that champions learning and bold ideas.

If you’re ready to lead with purpose, embrace change, and create marketing that feels as personal as it is powerful, we’d love to hear from you.

Ready to make your mark?
Apply today and help us build the future of customer experience.

[Additional Description]

Renseignements sur la diversité

General Motors est résolue à être un lieu de travail qui est non seulement exempt de discrimination illégale, mais aussi un endroit qui favorise véritablement l'inclusion et l'appartenance. Nous sommes convaincus que la diversité de la main-d'œuvre permet de créer un environnement dans lequel nos employés peuvent s'épanouir et développer de meilleurs produits pour nos clients. Nous encourageons les candidats intéressés à consulter les principales responsabilités et compétences requises pour chaque rôle et à postuler à tout poste qui leur correspond. Dans le cadre du processus de recrutement, les candidats peuvent devoir, le cas échéant, réussir une évaluation liée au poste ou une présélection d'emploi avant d'être embauchés.  Pour en savoir plus, consultez notre processus de recrutement.

Déclaration concernant l'égalité d'accès à l'emploi (É.-U.)

General Motors est fière d'être un employeur souscrivant au principe de l'égalité d'accès à l'emploi.  Tous les candidats qualifiés seront pris en compte, sans égard à la race, à la couleur, à la religion, au sexe, à l'orientation sexuelle, à l'identité de genre, à l'origine ethnique, aux situations de handicap ou au statut protégé d'ancien combattant. 

Aménagements (É.-U. et Canada)

General Motors offre des occasions à tous les chercheurs d'emploi, y compris les personnes handicapées. Si vous avez besoin d'un accommodement raisonnable pour vous aider dans votre recherche d'emploi ou la soumission de votre candidature, envoyez-nous un courriel à l'adresse [email protected] ou appelez-nous au 800 865-7580. Veuillez inclure dans votre courriel une description spécifique du type d'accommodement demandé, ainsi que le titre d'emploi et le numéro de demande du poste auquel vous postulez.