描述
This rol e is categorized as hybrid. This means the successful candidate is expected to report to the Oshawa or Markham Elevation Centre at least three times per week.
Reporting to the CMO at General Motors, the Media Strategy Manager (Digital Focus) will be a key driver of our digital advertising success, responsible for developing, executing, and optimizing comprehensive digital media strategies that align with our overall marketing and business objectives. This role requires a deep understanding of the digital media landscape, strong analytical skills, and a proven ability to translate insights into actionable strategies that drive measurable results. The ideal candidate will be a strategic thinker, a collaborative team player, and passionate about leveraging digital channels to reach and engage our target audiences.
The position requires strong leadership skills to manage direct reports and external agencies, as well as cross-functional collaboration.
KEY RESPONSIBILITIES:
Strategy and Leadership:
- Develop and refine holistic digital media strategies across various platforms and channels (e.g., search, social, programmatic display, video, ctv, broadcast, etc) to achieve specific marketing goals & drive high value behaviours.
- Work closely with Marketing Applied Science teams to utilize in-depth audience research, competitive analysis, and market trend analysis to inform strategic recommendations.
- Define target audiences, media mix, budget allocation, and key performance indicators (KPIs) for all campaigns.
- Stay abreast of the latest digital media trends, technologies, and best practices to ensure our strategies remain cutting-edge
- Lead & Develop full funnel media planning across national brands and regional teams.
Relationship Management:
- Manage relationships with external media agencies, ad tech vendors, and platform representatives (e.g., Google, Meta, TikTok) to foster strong partnerships and ensure access to the latest tools and insights.
- Collaborate effectively with internal marketing teams, sales, and product development to ensure media strategies support broader business objectives
Cross-functional Collaboration:
- Interface with Web Platform, Product Marketing, MarTech, Marketing Applied Science, Media & Customer Lifecycle Management teams.
- Coordinate with design, technology, and MarTech teams to ensure effective feature delivery – with a a focus on Test & Learn, experimentation to optimize content and features.
- Work with global teams to ensure consistent brand experiences in customer execution.
Performance Optimization:
- Establish governance of media KPIs that are aligned with delivering on business outcomes (sales).
- Lead forecasting/planning activities that are closely aligned with retail activities.
- Oversee significant media budgets across national & regional levels
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field. Master's degree is a plus.
- 8+ years of progressive experience in digital media strategy, planning, and buying, either in-house or at a media agency.
- 4+ years of experience in a leadership or management role, overseeing a team of media professionals
- Excellent project management and analytical skills.
- Experience managing significant digital media budgets.
- Expertise in various digital advertising platforms (e.g., Google Ads, Meta Ads Manager, TikTok Ads, LinkedIn Ads, DSPs like The Trade Desk, DV360).
- Proficiency in web analytics platforms (e.g. Adobe Analytics).
- Strong understanding of ad serving technologies, measurement methodologies, and attribution models.
- Familiarity with Media Mix Models
- Ability to present to senior leadership and dealership partners on a regular basis
- Experience leading a team and delegating workload
- Strong strategic thinking and ability to connect media tactics to business outcomes.
- Proven ability to lead agency partners and cross-functional teams in large organizations.
- Strong understanding of digital creative, media, and measurement practices.
- Global market experience and budget management skills.
- Excellent written and verbal communication skills.
- Automotive brand experience is a plus.
Join Us : At General Motors, we’re not just transforming marketing; we’re setting the pace for the industry. If you’re ready to lead with influence, embrace change, and drive the brand towards a future of creative brilliance, we want to hear from you.
Benefits:
The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:
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Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.
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Healthcare, dental and vision benefits including health care spending account and wellness incentive.
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Life insurance plans to cover you and your family.
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Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.
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GM Vehicle Purchase Plan for you, your family, and friends.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.
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Renseignements sur la diversité
General Motors est résolue à être un lieu de travail qui est non seulement exempt de discrimination illégale, mais aussi un endroit qui favorise véritablement l'inclusion et l'appartenance. Nous sommes convaincus que la diversité de la main-d'œuvre permet de créer un environnement dans lequel nos employés peuvent s'épanouir et développer de meilleurs produits pour nos clients. Nous encourageons les candidats intéressés à consulter les principales responsabilités et compétences requises pour chaque rôle et à postuler à tout poste qui leur correspond. Dans le cadre du processus de recrutement, les candidats peuvent devoir, le cas échéant, réussir une évaluation liée au poste ou une présélection d'emploi avant d'être embauchés. Pour en savoir plus, consultez notre processus de recrutement.
Déclaration concernant l'égalité d'accès à l'emploi (É.-U.)
General Motors est fière d'être un employeur souscrivant au principe de l'égalité d'accès à l'emploi. Tous les candidats qualifiés seront pris en compte, sans égard à la race, à la couleur, à la religion, au sexe, à l'orientation sexuelle, à l'identité de genre, à l'origine ethnique, aux situations de handicap ou au statut protégé d'ancien combattant.
Aménagements (É.-U. et Canada)
General Motors offre des occasions à tous les chercheurs d'emploi, y compris les personnes handicapées. Si vous avez besoin d'un accommodement raisonnable pour vous aider dans votre recherche d'emploi ou la soumission de votre candidature, envoyez-nous un courriel à l'adresse [email protected] ou appelez-nous au 800 865-7580. Veuillez inclure dans votre courriel une description spécifique du type d'accommodement demandé, ainsi que le titre d'emploi et le numéro de demande du poste auquel vous postulez.