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Sr. Media Strategy Lead

  • [Location]
    • Markham, Ontario
    • Oshawa, Ontario
  • 日程 Full time
  • 发表
  • Job Requisition JR-202511202

描述

Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to the Markham Elevation Centre or Oshawa Elevation Centre three times per week, at minimum.

ROLE SYNOPSIS

Reporting to the Media Strategy Manager at General Motors, the Media Strategy Lead (Brand Focus) will be responsible for developing, planning, and executing tactical digital media strategies for our vehicle brands. This role requires a strong understanding of the digital media landscape, analytical prowess, and the ability to translate brand objectives into effective media plans that drive measurable results. The ideal candidate will be a hands-on strategist, collaborative, and passionate about leveraging digital channels to connect with target audiences and achieve brand-specific goals.

The position requires strong leadership skills to manage a direct report and external agencies, as well as cross-functional collaboration.

KEY RESPONSIBILITIES

Media Strategy & Planning:

  • Work effectively with the Brand, Product, and Performance Marketing teams to understand brand initiatives, objectives, and goals to drive the most effective media plans.

  • Form the strategic vision and plan for individual nameplates and own the media planning process.

  • Manage Media agency of record and media operations process

  • Develop insights to drive innovation and keep up with current/future trends in media while enabling a smarter and more effective media strategy and buying decisions

  • Define target audiences, media mix, budget allocation, and key performance indicators (KPIs) for all campaigns.

Campaign Execution & Optimization:

  • Work closely with external media agencies, ad tech vendors, and platform representatives (e.g., Google, Meta, TikTok)

  • Effectively own and manage the allotted budget and drive appropriate investments and media mix.

  • Integrate media strategy across national and regional teams ensuring full funnel alignment.

  • Meet with media partners and evaluate offerings for brand fit.

  • Work in consultation with Marketing Applied Science and Performance teams in the development of reports, media mix models, identify and drive media KPIs across all channels and optimization plans.

  • Monitor and analyze key performance metrics; optimize campaign activities

Relationship & Stakeholder Management :

  • Develop and foster a strong relationship with MediaOne Global team including Audience, Ad Tech, and channel leads

  • Create and Lead Test & Learn media initiatives

  • Present and inform leadership across sales and marketing of media plans.

  • Work with internal stakeholders to identify and implement new media strategies.

[Additional Description]

QUALIFICATIONS

  • Bachelor's degree with 5+ years of experience with a preference for media experience and managing one-to-one targeted campaigns.

  • Demonstrated understanding of all areas of media with familiarity with the various media platforms, technology, and processes.

  • Experience working with media agencies

  • Excellent project management and analytical skills.

  • Proven ability to lead agency partners and cross-functional teams in large organizations.

  • Strong understanding of digital creative, media, and measurement practices.

  • Excellent written and verbal communication skills.

  • Automotive brand experience is a plus.

Benefits:

The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:

  • Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.

  • Healthcare, dental and vision benefits including health care spending account and wellness incentive.

  • Life insurance plans to cover you and your family.

  • Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.

  • GM Vehicle Purchase Plan for you, your family, and friends.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.

Renseignements sur la diversité

General Motors est résolue à être un lieu de travail qui est non seulement exempt de discrimination illégale, mais aussi un endroit qui favorise véritablement l'inclusion et l'appartenance. Nous sommes convaincus que la diversité de la main-d'œuvre permet de créer un environnement dans lequel nos employés peuvent s'épanouir et développer de meilleurs produits pour nos clients. Nous encourageons les candidats intéressés à consulter les principales responsabilités et compétences requises pour chaque rôle et à postuler à tout poste qui leur correspond. Dans le cadre du processus de recrutement, les candidats peuvent devoir, le cas échéant, réussir une évaluation liée au poste ou une présélection d'emploi avant d'être embauchés.  Pour en savoir plus, consultez notre processus de recrutement.

Déclaration concernant l'égalité d'accès à l'emploi (É.-U.)

General Motors est fière d'être un employeur souscrivant au principe de l'égalité d'accès à l'emploi.  Tous les candidats qualifiés seront pris en compte, sans égard à la race, à la couleur, à la religion, au sexe, à l'orientation sexuelle, à l'identité de genre, à l'origine ethnique, aux situations de handicap ou au statut protégé d'ancien combattant. 

Aménagements (É.-U. et Canada)

General Motors offre des occasions à tous les chercheurs d'emploi, y compris les personnes handicapées. Si vous avez besoin d'un accommodement raisonnable pour vous aider dans votre recherche d'emploi ou la soumission de votre candidature, envoyez-nous un courriel à l'adresse [email protected] ou appelez-nous au 800 865-7580. Veuillez inclure dans votre courriel une description spécifique du type d'accommodement demandé, ainsi que le titre d'emploi et le numéro de demande du poste auquel vous postulez.