描述
The role
As a Senior Strategist in MAS, you will lead strategic initiatives that drive media performance insights across GM’s marketing ecosystem. You will partner with Marketing Strategy & Creative Insights (MSI), Media, CRM, and Brand teams to develop and execute measurement frameworks, synthesize cross-channel analytics, and deliver actionable insights that inform campaign strategy and investment decisions.
This role requires a blend of analytical rigor, strategic thinking, and cross-functional collaboration to elevate GM’s media effectiveness and storytelling capabilities.
What You'll Do
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Media Performance Strategy : Independently mine and analyze paid media performance to uncover trends, conversion drivers, and optimization opportunities across channels including Display, Search, Social, and Video.
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Measurement Frameworks : Build and evolve methodologies for media measurement, including benchmarks, high-value behaviors, media quality, conversion, and budget / investment modeling (e.g., CIB frameworks). Ensure data integrity, tagging standards, and governance are upheld.
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Cross-Team Collaboration : Partner with Marketing Strategy & Creative Insights, Research, Data Science, and Technology to integrate media insights into broader campaign narratives and scorecard ecosystems.
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Campaign Reporting : Lead monthly and ad hoc reporting on media KPIs, funnel performance, and site engagement. Translate data into strategic recommendations for brand and dealer teams.
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Creative & Equity Insights : Embed creative taxonomy and brand power metrics into MMM storytelling. Support creative inclusion in divisional and cross-channel analysis.
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Strategic Storytelling : Deliver compelling presentations and dashboards that align with business objectives and influence senior stakeholders.
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Leadership & Mentorship : Guide junior strategists and analysts, fostering best practices in media measurement and strategic planning.
Your Skills & Abilities (Required Qualifications)
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Experience: 6+ years in media strategy, marketing analytics, MMM, attribution modeling, or performance measurement.
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Education: Bachelor’s degree in Marketing, Business Analytics, Communications, or a related field; Master’s degree preferred.
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Analytical & Technical Skills:
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Deep expertise in digital analytics platforms (e.g., Adobe Analytics, Google Analytics) and familiarity with ad tech and/or MarTech ecosystems.
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Proficiency in SQL for querying and managing large datasets.
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Experience creating and managing dashboards in Power BI (or similar BI tools) to visualize media and performance insights.
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Communication & Storytelling:
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Exceptional ability to communicate complex data insights in a clear, concise, and compelling manner for executive and non-technical audiences.
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Able to translate highly technical concepts (e.g., MMM, attribution, clean rooms) into actionable recommendations for stakeholders.
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Ways of Working:
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Exceptional organizational skills with the ability to prioritize and multi-task across multiple concurrent projects and deadlines in a fast-paced environment.
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Curious and creative mindset with a strong desire to explore new approaches to media measurement, experimentation, and analytics.
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Experience working with media and creative agencies on planning, budgeting, and campaign optimization.
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What Will Give You A Competitive Edge (Preferred Qualifications)
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Experience with creative measurement, brand equity analysis, and demand space activation.
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Experience with media strategy in the auto industry and/or large CPGs
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Knowledge of Python can be beneficial for data analysis and automation tasks.
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Experience with Azure and Databricks can enhance data processing and analysis capabilities.
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)
Renseignements sur la diversité
General Motors est résolue à être un lieu de travail qui est non seulement exempt de discrimination illégale, mais aussi un endroit qui favorise véritablement l'inclusion et l'appartenance. Nous sommes convaincus que la diversité de la main-d'œuvre permet de créer un environnement dans lequel nos employés peuvent s'épanouir et développer de meilleurs produits pour nos clients. Nous encourageons les candidats intéressés à consulter les principales responsabilités et compétences requises pour chaque rôle et à postuler à tout poste qui leur correspond. Dans le cadre du processus de recrutement, les candidats peuvent devoir, le cas échéant, réussir une évaluation liée au poste ou une présélection d'emploi avant d'être embauchés. Pour en savoir plus, consultez notre processus de recrutement.
Déclaration concernant l'égalité d'accès à l'emploi (É.-U.)
General Motors est fière d'être un employeur souscrivant au principe de l'égalité d'accès à l'emploi. Tous les candidats qualifiés seront pris en compte, sans égard à la race, à la couleur, à la religion, au sexe, à l'orientation sexuelle, à l'identité de genre, à l'origine ethnique, aux situations de handicap ou au statut protégé d'ancien combattant.
Aménagements (É.-U. et Canada)
General Motors offre des occasions à tous les chercheurs d'emploi, y compris les personnes handicapées. Si vous avez besoin d'un accommodement raisonnable pour vous aider dans votre recherche d'emploi ou la soumission de votre candidature, envoyez-nous un courriel à l'adresse [email protected] ou appelez-nous au 800 865-7580. Veuillez inclure dans votre courriel une description spécifique du type d'accommodement demandé, ainsi que le titre d'emploi et le numéro de demande du poste auquel vous postulez.