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Strategist – Media Performance

  • [Location]
    • Warren, Michigan
  • 职位类型 Full time
  • 发表
  • Job Requisition JR-202607469

描述

The Role
As a Strategist within Marketing Analytics & Strategy (MAS), you will support strategic initiatives that drive media performance insights across GM’s marketing ecosystem. This role partners closely with Marketing Strategy & Creative Insights (MSI), Media, CRM, and Brand teams to apply measurement frameworks, analyze cross-channel performance, and surface actionable insights. You will play a key role in translating media performance data into clear narratives that inform campaign strategy and investment decisions. This position is ideal for an analytically curious individual who is looking to deepen their expertise in media strategy and measurement within a collaborative, fast-paced environment.

What You’ll Do

  • Analyze paid media performance across Display, Search, Social, and Video channels to surface trends, conversion drivers, and optimization opportunities.

  • Support the application and maintenance of media measurement frameworks, including high-value behaviors, benchmarks, and investment inputs, while upholding tagging, data quality, and governance standards.

  • Partner cross-functionally with MSI, Media, CRM, Brand, Research, and Data Science teams to contribute media insights to scorecards, business reviews, and campaign planning.

  • Build, QA, and maintain recurring and ad hoc reports on media KPIs and funnel performance, translating results into clear insights and initial recommendations.

  • Support integration of creative taxonomy, brand power, and equity metrics into media analyses and divisional readouts.

  • Contribute to presentations and dashboards by organizing data, creating visuals, and drafting talking points for senior strategist and leadership audiences.



Your Skills & Abilities (Required Qualifications)

  • Bachelor’s degree in Marketing, Business Analytics, Communications, or a related field.

  • 3–5 years of experience in media analytics, media strategy, marketing analytics, MMM/attribution support, or performance measurement within an agency, client, or platform environment.

  • Familiarity with digital analytics tools such as Adobe Analytics or Google Analytics, and a foundational understanding of ad tech and/or MarTech ecosystems.

  • Working proficiency in Excel, including pivot tables, lookups, and basic modeling; experience with Power BI or similar BI tools is a plus.

  • Basic working knowledge of SQL, including writing simple select, filter, and join queries to support data analysis.

  • Strong communication skills with the ability to explain data findings clearly and concisely to non-technical audiences.

  • Demonstrated ability to manage multiple deliverables, prioritize effectively, and collaborate across cross-functional teams.



What Will Give You a Competitive Edge (Preferred Qualifications)

  • Exposure to creative measurement, brand equity analysis, or MMM/attribution modeling, including supporting data pulls or performance readouts.

  • Experience or strong interest in media strategy for large consumer brands or within the automotive industry.

  • Familiarity with Python and/or cloud-based data platforms such as Azure or Databricks for analysis or automation.

  • Comfort working with both agency partners and internal stakeholders, incorporating feedback and iterating on insights and deliverables.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)

Renseignements sur la diversité

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Déclaration concernant l'égalité d'accès à l'emploi (É.-U.)

General Motors est fière d'être un employeur souscrivant au principe de l'égalité d'accès à l'emploi.  Tous les candidats qualifiés seront pris en compte, sans égard à la race, à la couleur, à la religion, au sexe, à l'orientation sexuelle, à l'identité de genre, à l'origine ethnique, aux situations de handicap ou au statut protégé d'ancien combattant. 

Aménagements (É.-U. et Canada)

General Motors offre des occasions à tous les chercheurs d'emploi, y compris les personnes handicapées. Si vous avez besoin d'un accommodement raisonnable pour vous aider dans votre recherche d'emploi ou la soumission de votre candidature, envoyez-nous un courriel à l'adresse [email protected] ou appelez-nous au 800 865-7580. Veuillez inclure dans votre courriel une description spécifique du type d'accommodement demandé, ainsi que le titre d'emploi et le numéro de demande du poste auquel vous postulez.