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Cross Channel Initiatives Analyst

  • [Location]
    • Warren, Michigan
  • 职位类型 Full time
  • 发表
  • Job Requisition JR-202614218

描述

The Role

The Reporting & Analytics Lead is responsible for CCA Field Sales reporting and analytics on National and Regional promotions and initiatives.  This role develops and drives measurement and analytics plan and leverages multiple data sources to identify actionable insights that drive business goals. The role works across multiple teams including CCA sales regions, channels, and adjacency partners to ensure cohesive measurement. The successful candidate will have a passion for creating reporting tools, identifying insights, and delivering findings that will drive results. This role reports to the CCA Cross Channel Initiatives Manager.

What You’ll Do

  • Program performance analytics : Evaluate effectiveness of PASE, Partner Perks, and ad hoc incentives using sales, parts movement, redemption, and attach-rate data; identify performance drivers and gaps by region/segment.
  • Insights to action : Build evidence-based recommendations on program mechanics (eligibility, payout curves, tiers, timing), forecast expected impact, and track realized results vs. targets.
  • Dashboards & reporting : Develop and maintain Power BI dashboards and management-ready summaries (month/quarter close, pre/post promotions), ensuring data accuracy and audit readiness.
  • Cross-channel influence : Partner with Sales, Service and Marketing Channel Leaders, Field Teams, Finance, and Marketing to align incentives to business priorities and customer experience goals.
  • Dealer performance intelligence : Track KPI trends (e.g., sales volume, redemption rate, ROI, margin impact, dealer participation, program leakage, mix shifts) and escalate risks with mitigation options.
  • Communication : Create and deliver concise, compelling presentations and program briefs to inform senior leadership decisions and field enablement; serve as a credible voice across multiple levels of the organization.

Your Skills & Abilities (Required Qualifications)  

  • Bachelor’s degree in Business, Marketing, Economics, Finance, Analytics, or related field, or equivalent experience.
  • 3–5 years experience in incentives, pricing/promo analytics, sales operations, or commercial analytics (automotive/aftermarket preferred).
  • Technical: Advanced Excel; working proficiency in SQL and Power BI (or Tableau) for data modeling, measures, and visualization.
  • Strong analytical problem-solving, attention to detail, and ability to translate data into clear business recommendations.

What Can Give You a Competitive Advantage (Preferred Qualifications)  

  • Strategic and analytical thinking – Connects data to business strategy and incentive program design.
  • Insight-driven decision support – Translates analysis into clear, actionable recommendations.
  • Influencing without authority – Uses insights and storytelling to shape decisions across diverse stakeholders.
  • Cross-functional collaboration – Builds strong relationships across Sales, Marketing, Finance, Field Operations, and Program Management.
  • Data storytelling and executive presence – Communicates clearly, confidently, and succinctly at multiple levels.
  • Continuous improvement mindset – Uses insights to refine programs, reporting, and processes over time.
  • Effective communicator able to work across diverse stakeholder groups and manage multiple priorities in a fast-paced environment.

#LI-JT2

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)

Renseignements sur la diversité

General Motors est résolue à être un lieu de travail qui est non seulement exempt de discrimination illégale, mais aussi un endroit qui favorise véritablement l'inclusion et l'appartenance. Nous sommes convaincus que la diversité de la main-d'œuvre permet de créer un environnement dans lequel nos employés peuvent s'épanouir et développer de meilleurs produits pour nos clients. Nous encourageons les candidats intéressés à consulter les principales responsabilités et compétences requises pour chaque rôle et à postuler à tout poste qui leur correspond. Dans le cadre du processus de recrutement, les candidats peuvent devoir, le cas échéant, réussir une évaluation liée au poste ou une présélection d'emploi avant d'être embauchés.  Pour en savoir plus, consultez notre processus de recrutement.

Déclaration concernant l'égalité d'accès à l'emploi (É.-U.)

General Motors est fière d'être un employeur souscrivant au principe de l'égalité d'accès à l'emploi.  Tous les candidats qualifiés seront pris en compte, sans égard à la race, à la couleur, à la religion, au sexe, à l'orientation sexuelle, à l'identité de genre, à l'origine ethnique, aux situations de handicap ou au statut protégé d'ancien combattant. 

Aménagements (É.-U. et Canada)

General Motors offre des occasions à tous les chercheurs d'emploi, y compris les personnes handicapées. Si vous avez besoin d'un accommodement raisonnable pour vous aider dans votre recherche d'emploi ou la soumission de votre candidature, envoyez-nous un courriel à l'adresse [email protected] ou appelez-nous au 800 865-7580. Veuillez inclure dans votre courriel une description spécifique du type d'accommodement demandé, ainsi que le titre d'emploi et le numéro de demande du poste auquel vous postulez.