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Media Performance Strategist, Marketing Applied Sciences – Corporate Brands

  • [Location]
    • Warren, Michigan
  • 职位类型 Full time
  • 发表
  • Job Requisition JR-202617782

描述

The Role

The Marketing Applied Sciences (MAS) team develops analytics-driven solutions that help GM organizations achieve their business goals. As the Media Performance Strategist, you will manage end-to-end media measurement and insight delivery for GM Corporate Brands, including OnStar and Customer Care and Aftersales. You will use media data across TV, streaming, display, paid search, paid social, and other channels to shape media strategy, budget allocation, and broader marketing decisions. Working within a cross-functional analytics squad, you will build measurement frameworks, advance attribution and marketing mix modeling (MMM) capabilities, and communicate actionable recommendations that improve brand performance.

What You’ll Do

  • Lead delivery of MMM and media measurement insights for Corporate Brands, quantifying the sales and brand impact of media and recommending budget and media-mix optimizations across channels.

  • Elevate MMM findings into strategic, consultative recommendations and communicate complex analytical stories in ways that translate into measurable actions.

  • Independently analyze media and digital platform data to uncover performance trends, conversion drivers, and optimization opportunities across the marketing funnel.

  • Design and refine measurement methodologies, including MMM, attribution models, and High Value Behaviors, while ensuring data integrity, capture and tagging standards, and consistent campaign application.

  • Lead monthly and ad hoc reporting on media KPIs, funnel performance, ROI, and brand engagement, synthesizing findings for brand stakeholders and media partners.

  • Embed media taxonomy and marketing governance standards into MMM and media storytelling while partnering with stakeholders to prioritize critical marketing and media questions.

  • Deliver compelling presentations and dashboards that align with business objectives and make insights accessible to technical and non-technical audiences.

Your Skills & Abilities (Required Qualifications)

  • Bachelor’s degree in Marketing, Business Analytics, Communications, Economics, Statistics, or a related field.

  • At least 5 years of experience in marketing analytics, media strategy, marketing mix modeling, attribution, or performance measurement.

  • Hands-on experience with MMM or multi-touch attribution and performance media measurement.

  • Experience using analytical software tools and packages, including analytics platforms such as Adobe Analytics or Google Analytics and MarTech platforms such as Google Campaign Manager or Meta Ads Manager.

  • Proficiency in SQL for querying and managing large datasets, with experience creating and managing dashboards in Power BI.

  • Strong problem-structuring, analytical, and strategic thinking skills, including the ability to integrate data from multiple sources into a cohesive point of view.

  • Excellent written, verbal, and presentation skills, with the ability to translate complex analytical work into clear, actionable insights for technical and non-technical stakeholders.

  • Strong interpersonal and project leadership skills, including the ability to manage timelines and collaborate effectively with internal teams and external agencies on planning, budgeting, and campaign optimization.

What Will Give You A Competitive Edge (Preferred Qualifications)

  • Experience applying both MMM and multi-touch attribution across a broad range of media channels and marketing objectives.

  • Experience developing media taxonomies, marketing governance standards, data capture requirements, and measurement frameworks.

  • Experience partnering with brand marketing, media planning, and external agency teams to influence strategy, budget allocation, and campaign optimization.

  • Experience working with large, complex consumer brands or within the automotive industry.

The salary range for this role is ($83,800 - $127,300). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position. 

Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance. 

Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more. 

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)

Renseignements sur la diversité

General Motors est résolue à être un lieu de travail qui est non seulement exempt de discrimination illégale, mais aussi un endroit qui favorise véritablement l'inclusion et l'appartenance. Nous sommes convaincus que la diversité de la main-d'œuvre permet de créer un environnement dans lequel nos employés peuvent s'épanouir et développer de meilleurs produits pour nos clients. Nous encourageons les candidats intéressés à consulter les principales responsabilités et compétences requises pour chaque rôle et à postuler à tout poste qui leur correspond. Dans le cadre du processus de recrutement, les candidats peuvent devoir, le cas échéant, réussir une évaluation liée au poste ou une présélection d'emploi avant d'être embauchés.  Pour en savoir plus, consultez notre processus de recrutement.

Déclaration concernant l'égalité d'accès à l'emploi (É.-U.)

General Motors est fière d'être un employeur souscrivant au principe de l'égalité d'accès à l'emploi.  Tous les candidats qualifiés seront pris en compte, sans égard à la race, à la couleur, à la religion, au sexe, à l'orientation sexuelle, à l'identité de genre, à l'origine ethnique, aux situations de handicap ou au statut protégé d'ancien combattant. 

Aménagements (É.-U. et Canada)

General Motors offre des occasions à tous les chercheurs d'emploi, y compris les personnes handicapées. Si vous avez besoin d'un accommodement raisonnable pour vous aider dans votre recherche d'emploi ou la soumission de votre candidature, envoyez-nous un courriel à l'adresse [email protected] ou appelez-nous au 800 865-7580. Veuillez inclure dans votre courriel une description spécifique du type d'accommodement demandé, ainsi que le titre d'emploi et le numéro de demande du poste auquel vous postulez.