[Skip To Content]

Consumer Insights Analyst

  • 위치
    • Warren, Michigan
  • 직무 유형 Full time
  • 게시됨
  • Job Requisition JR-202609142

설명

The Role:

Do you want to be part of a high-impact team where consumer insights shape the future of mobility? As a Consumer Insights Analyst at General Motors, you’ll play a pivotal role in uncovering what customers truly want—translating data, market research, trends, and market signals into actionable and predictive insights that influence the design and development of next-generation products, technologies, and experiences. This position sits within the Global Customer Research group and offers the opportunity to directly impact strategic decisions across the organization.

What You’ll Do:

  • Represent the voice of the customer across cross-functional teams to ensure decisions reflect customer priorities, needs, and aspirations.
  • Market Analysis: Deliver consumer and market insights to key stakeholders in Brand, Product, Marketing, Planning, Engineering, Program Management, GM Energy, Vehicle Experience, and Design.
  • Tool & Data Expertise: Become a subject matter expert on analytical tools, data sources, and automotive industry trends.
  • Data Synthesis: Analyze internal and external data to identify key insights and recommend appropriate actions.
  • Insight Storytelling: Create and deliver compelling presentations that clearly communicate insights to inform strategic initiatives and leadership decisions. 
  • Research Collaboration: Partner with other teams within GM Global Customer Research to identify and address knowledge gaps through additional research.
  • Process Understanding: Gain knowledge of the global vehicle development process and key stages where consumer input is essential.
  • Drive Innovation: Explore new ideas and testing bold approaches, including the use of AI and emerging technologies, to deliver high-quality, trusted insights.  

Your Skills & Abilities (Required Qualifications)

  • Education: Bachelor’s degree in Market Research, Analytics, Behavioral Science or related fields.
  • Experience: 5+ years’ experience in consumer research, insights, planning, and/or marketing. (any internship or co-op experience will not be considered)
  • Analytical Skills: Strong critical thinking and analytical abilities, including the ability to synthesize large and complex data into concise, actionable insights. 
  • Problem Solving: Ability to work through complex, ambiguous problems and develop data[1]driven solutions.
  • Collaboration: Proven ability to work effectively in cross-functional, team-based environments.
  • Communication: Excellent written and verbal communication skills; confident presenting to senior leadership.
  • Project Management: Strong organizational skills with the ability to manage multiple projects and meet deadlines.
  • Technical Proficiency:  Skilled in Microsoft Word, PowerPoint, and Excel. 
  • Commitment to Quality: Dedication to delivering accurate, relevant, and high-quality analysis.

What Will Give You a Competitive Edge (Preferred Qualifications)

  • Advanced Education: Master’s degree or marketing research-related certifications
  • Statistical Knowledge: Familiarity with statistical methods (e.g., factor analysis, cluster analysis, latent class analysis).
  • Tech Curiosity: Interest in automotive innovations including electric vehicles, digital experience, and safety technologies.
  • AI Integration: Experience leveraging AI or advanced analytics in consumer insights to enhance accuracy and actionability.
  • Industry Knowledge: Solid understanding of the automotive market and competitive landscape.
  • Tools: Technologies including but not limited to GLEAN, NVCS, COTS, Predict, PIN, M-Tab, Catalyst for Insight, and EZQ.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)

이 직무는 하이브리드 직무로 분류됩니다. 즉, 선발된 지원자는 특정 근무지로 주 3일 이상(또는 관리자가 지정한 다른 빈도로) 특정 근무지로 출근해야 합니다.

이 직무는 리로케이션 혜택을 받을 수 없습니다. 모든 리로케이션 관련 비용은 최종선정 된 지원자가 부담해야 합니다.

다양성 정보

General Motors는 법적으로 금지된 차별을 배제하는 것은 물론 포용성과 소속감을 진정으로 장려하는 직장이 되기 위해 노력하고 있습니다. 당사는 다양성이 보장되는 환경에서 직원들이 역량을 발휘하고 우리 고객을 위한 더 좋은 제품을 개발할 수 있다고 믿습니다. 따라서 입사에 관심 있는 사람이 있다면 포지션별 주요 업무와 자격을 확인하고 본인이 보유한 기술과 능력에 부합하는 모든 포지션에 적극적으로 지원하기를 장려합니다. 지원자는 채용 과정에서 역할 관련 평가(해당하는 경우) 및/또는 채용 전 스크리닝을 통과해야 합니다.  자세한 정보는 GM 채용 과정 안내를 참고하십시오.

공평한 취업 기회 선언 (미국)

General Motors는 공평한 기회를 제공하는 고용주임을 자부합니다.  자격을 만족하는 지원자는 인종과 피부색, 성별, 성적 지향, 성별 정체성, 국적, 장애, 재향 군인 보호법 적용 여부와 상관없이 채용 후보로서 심사를 받습니다. 

숙소 (미국 및 캐나다)

General Motors는 장애인을 포함한 모든 구직자들에게 취업 기회를 제공합니다. 구직이나 취업 지원에 도움이 되는 합리적인 숙소가 필요한 경우 [email protected]으로 이메일을 보내시거나 800-865-7580으로 전화주십시오. 이메일에, 귀하가 요청하는 특정한 숙소에 대한 설명과 귀하가 지원하는 직무와 채용 요청서 번호를 포함해주세요.