설명
The Assistant Manager – Dealer Experience for GM Accessories supports the development, launch, and ongoing management of OEM subscription programs offered to franchised GM dealers. This role focuses on strengthening dealer participation, activation, satisfaction, and performance within subscription-based accessory programs such as merchandising packages, digital tools, POS systems, marketing bundles, and operational support services.
This position also helps shape the strategic direction of GM Accessories Marketing initiatives by driving more effective dealer engagement, merchandising tools, field training, and targeted incentive structures. This role plays a critical part in enhancing dealer satisfaction, operational performance, and alignment with broader GM strategy.
Working cross-functionally with sales, divisional partners, ADIs, marketing, digital, agency partners, and analytics teams, the Assistant Manager – Dealer Experience translates strategic priorities into actionable dealer programs, monitors program performance, and identifies opportunities to improve dealer engagement and business outcomes.
Key Responsibilities:
- Support the Accessories Marketing Manager to advance key organizational objectives, bringing an innovative, entrepreneurial approach to problem-solving & execution
- Manage the Accessories Marketing POS subscription program for franchised GM dealers, ensuring value delivery & consistent performance
- Drive the creation & maintenance of GM/dealer participation agreements, marketing related GM/ADI network agreements, and GM supplier contracts
- Manage all supplier & agency interactions to support program success & operational efficiency
- Contribute to the development of strategic marketing initiatives, incentive offerings, training content, financial planning, performance analyses, & competitive assessments
- Partner with Central Office leadership, Regional, and wholesale teams to assess training and capability gaps across field and dealership personnel and implement targeted, results‑driven solutions.
- Support Brand Communications and help manage the GM Accessories HQ pages within Global Connect, ensuring content is accurate, current, and easy to use for field teams and dealers
- Proactively identify growth opportunities & recommend strategies to expand the business across current & future accessories initiatives
- Collaborate cross‑functionally with adjacent GM organizations (i.e. OnStar, Rewards, GM Energy, etc) to expand integration opportunities and support enterprise‑wide implementation.
- Oversee day-to-day relationships with dealers/ ADIs, ensuring compliance & contractual obligations and brand standards
- Track and analyze dealer experience performance, including sales and attachment results, accessory product development milestones, and execution of dealer-facing marketing programs; surface insights, risks, and opportunities to support day‑to‑day decision making.
- Support annual business planning and forecasting by assisting with development of dealer experience priorities, sales and volume forecasts, and in‑year reforecasts; prepare performance summaries and analyses to inform leadership reviews.
- requires about 20% in travel - 3-4 business trips per year
Skills & Abilities:
- Proven experience in subscription performance management; B2B background strongly preferred
- Strong working knowledge of EBE & IMR programs as they relate to dealer marketing, facility image programs, & operational effectiveness
- Minimum of 3 years’ experience with a strong understanding of automotive dealership operations across variable & fixed ops
- Ideal candidates will bring direct dealership retail experience and/or field experience supporting or calling on dealers on behalf of an OEM, partner organization, or distributor
- Preferred candidates will have experience with the ADI network, & it’s role in GM accessory distribution
- Strong business acumen with the ability to execute data-driven insights
- Successfully launched, executed, & managed programs spanning every stage of the revenue lifecycle
- Proven track record of driving revenue, operational efficiency & growth in a fast-paced environment
- Understanding of key Sales & Marketing components (KPIs, 4P’s, test-and-learn etc.)
- Ability to influence without authority
- Excellent written & verbal communication skills
- Operate independently with strong executive judgment in ambiguous environment
- Bachelor degree or equivalent experience
#LI-MO1
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)
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