[Skip To Content]

Cadillac Assistant Integrated Marketing Manager

  • 위치
    • Warren, Michigan
  • 직무 유형 Full time
  • 게시됨
  • Job Requisition JR-202611535

설명

The Cadillac Assistant Integrated Marketing Manager is responsible for planning and execution of advertising projects, activities and channels used to reach luxury target consumers. The Assistant Integrated Marketing Manager is a key role within the Global Brand Strategy organization and collaborates with internal (product marketing, brand strategy, performance, CRM, social, Design) and external (Ad agencies and vendors) teams to ensure Advertising deliverables and assets are executed on time, within budget, meet strategic business outcomes & brand objectives, and aligned consistently across channels.

You will support the Advertising Manager in the development and execution of marketing campaigns and branded content across various platforms. This role requires strong communication and decision-making skills, creativity, project management skills, and analytical thinking to effectively contribute to the Cadillac advertising brand and retail strategy.

KEY RESPONSIBILITIES/ACCOUNTABILITIES:

  • Assist in the planning, creation, and execution of advertising campaigns, including digital, print, broadcast, and social media, ensuring content is inclusive and resonates with target audiences
  • Oversee the day-to-day management of advertising projects, ensuring timelines are met, budgets are adhered to, POs are created and managed, and goals are achieved
  • Work closely with Brand Strategy and agencies to develop compelling ad creative strategy, copy, visuals, and other content that aligns with Cadillac tone of voice and brand objectives
  • Support the review of inbound creative assets to ensure Brand Guidelines and Viz Identity compliance
  • Conduct research to identify target audiences, market trends, and competitor activities, providing insights to inform advertising strategies
  • Liaise with external vendors, such as ad agencies, printers, and production companies, to ensure smooth execution of advertising activities
  • Assist the Brand Campaign Lead in managing the advertising budget, tracking expenditures, and ensuring cost-effective use of resources
  • Ensure all advertising materials comply with legal standards, industry regulations, and brand visual identity guidelines
  • Provide administrative support to the Advertising Manager, including scheduling meetings, preparing reports, and maintaining project documentation
  • Partner with agency Project Management/Account teams, to lead the definition of deliverables and project schedules
  • Track and manage talent, music and licensing rights
  • Implement and adhere to GM process and enforce it within the team and agency partners
  • Oversee and authorize purchase orders (POs) as part of managing marketing campaigns
  • Monitor and uphold project budgets to ensure financial adherence and efficiency
  • Verify that project briefs are approved and align with budget
  • You will be required to work some after-hours and weekends when asked upon

ESSENTIAL QUALIFICATIONS/REQUIREMENTS:

  • Bachelor's Degree required
  • 5+ years of marketing or advertising experience required
  • Strong project management abilities with attention to detail and organization
  • Excellent written and verbal communication skills
  • Proficiency in advertising platforms, digital marketing tools, and analytics software
  • Creative thinking with a strong understanding of branding and visual communication
  • Ability to work collaboratively in a fast-paced environment and manage multiple priorities
  • Strong analytical skills with the ability to interpret data and make data-driven decisions, coupled with a commitment to continuous learning and improvement
  • Experience with both traditional and digital advertising channels

#LI-MO1

이 직무는 하이브리드 직무로 분류됩니다. 즉, 선발된 지원자는 특정 근무지로 주 3일 이상(또는 관리자가 지정한 다른 빈도로) 특정 근무지로 출근해야 합니다.

이 직무는 리로케이션 혜택을 받을 수 있습니다.

다양성 정보

General Motors는 법적으로 금지된 차별을 배제하는 것은 물론 포용성과 소속감을 진정으로 장려하는 직장이 되기 위해 노력하고 있습니다. 당사는 다양성이 보장되는 환경에서 직원들이 역량을 발휘하고 우리 고객을 위한 더 좋은 제품을 개발할 수 있다고 믿습니다. 따라서 입사에 관심 있는 사람이 있다면 포지션별 주요 업무와 자격을 확인하고 본인이 보유한 기술과 능력에 부합하는 모든 포지션에 적극적으로 지원하기를 장려합니다. 지원자는 채용 과정에서 역할 관련 평가(해당하는 경우) 및/또는 채용 전 스크리닝을 통과해야 합니다.  자세한 정보는 GM 채용 과정 안내를 참고하십시오.

공평한 취업 기회 선언 (미국)

General Motors는 공평한 기회를 제공하는 고용주임을 자부합니다.  자격을 만족하는 지원자는 인종과 피부색, 성별, 성적 지향, 성별 정체성, 국적, 장애, 재향 군인 보호법 적용 여부와 상관없이 채용 후보로서 심사를 받습니다. 

숙소 (미국 및 캐나다)

General Motors는 장애인을 포함한 모든 구직자들에게 취업 기회를 제공합니다. 구직이나 취업 지원에 도움이 되는 합리적인 숙소가 필요한 경우 [email protected]으로 이메일을 보내시거나 800-865-7580으로 전화주십시오. 이메일에, 귀하가 요청하는 특정한 숙소에 대한 설명과 귀하가 지원하는 직무와 채용 요청서 번호를 포함해주세요.