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Product Marketing Manager, Buick GMC Crossovers

  • 위치
    • Warren, Michigan
  • 직무 유형 Full time
  • 게시됨
  • Job Requisition JR-202614155

설명

The Role

As a Buick GMC Crossover Product Marketing Manager, you will serve as the voice of the customer and business lead for assigned Crossover programs. This role works across the full vehicle enterprise—including Brand, Product Development, Design, Engineering, Finance, Pricing, Research, Manufacturing, Sales and Launch –to deliver customer-focused, competitive, and profitable vehicle plans from early strategy through launch and in-market execution.

This role is responsible for translating customer insights, competitive dynamics, brand strategy, regulatory requirements, cost/complexity inputs, and business objectives into clear product recommendations. The Product Marketing Manager will lead target customer definition, vehicle positioning, pricing, content strategy and forecasting for assigned programs.

What You’ll Do 

  • Lead product marketing execution across various product, marketing, design, engineering and launch forums

  • Develop product content, packaging and pricing plans and assess the strength of vehicle vs key competitors

  • Represent the voice of the customer and brands in Program Execution Teams, GVDP gate reviews, Pricing Reviews, research clinics, complexity management forums, launch teams, and leadership reviews.

  • Translate market research, clinic results, competitive intelligence, sales performance, customer feedback, and business case inputs into actionable product recommendations.

  • Execute consistent brand standards including DNA, performance, trim levels, content, and nomenclature/badging

  • Maintain marketing intent through PPC, CR/DN, VCPS, packaging sheets, order guide inputs, launch materials, and other required systems/documentation.

  • Partner with many other functions for example, Engineering, Design, Finance, Pricing, Order Fulfillment, Manufacturing, and Brand Marketing to resolve trade-offs related to content, cost, complexity, timing, feasibility, and profitability.

  • Provide product expertise for leadership reviews, media events, dealer events, training, vehicle prep, vehicle buyoffs, and internal presentations.

  • Manage multiple programs, model years, lifecycle actions, and special projects while maintaining clear priorities and high-quality execution.

Your Skills & Abilities (Required Qualifications) 

  • Bachelor's Degree

  • 7+ years of Product Marketing experience

  • Strong business acumen across product strategy, market dynamics, and customer behavior

  • Proven ability to influence and lead cross-functional teams without direct authority

  • Demonstrated ability to balance customer, brand, competitive, regulatory, and financial inputs

  • Clear, concise communicator with strong executive presence (written and verbal)

  • Strong problem framing, decision-making, and recommendation skills

  • Ability to manage multiple priorities with speed and attention to detail

  • Ability to act as spokesperson in media events, dealer events, training videos, & internal product presentations

What Can Give You a Competitive Advantage (Preferred Qualifications) 

  • Master’s degree in Business Administration or equivalent experience

  • Work experience in Product Development, Planning (including Market Research and Forecasting), or Marketing

  • Familiarity with GM global vehicle development, pricing, and marketing launch processes

  • Familiarity with GM Product, Marketing, and Research systems and databases e.g., Product Program Content (PPC), CR/DN, Vehicle Content and Pricing System (VCPS), Sales and Registration Reporting, New Vehicle Customer Study.

#LI-LK1

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)

이 직무는 하이브리드 직무로 분류됩니다. 즉, 선발된 지원자는 특정 근무지로 주 3일 이상(또는 관리자가 지정한 다른 빈도로) 특정 근무지로 출근해야 합니다.

선발된 지원자는 이 직무를 위해 25% 미만의 출장을 다녀야 합니다.

이 직무는 리로케이션 혜택을 받을 수 없습니다. 모든 리로케이션 관련 비용은 최종선정 된 지원자가 부담해야 합니다.

다양성 정보

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공평한 취업 기회 선언 (미국)

General Motors는 공평한 기회를 제공하는 고용주임을 자부합니다.  자격을 만족하는 지원자는 인종과 피부색, 성별, 성적 지향, 성별 정체성, 국적, 장애, 재향 군인 보호법 적용 여부와 상관없이 채용 후보로서 심사를 받습니다. 

숙소 (미국 및 캐나다)

General Motors는 장애인을 포함한 모든 구직자들에게 취업 기회를 제공합니다. 구직이나 취업 지원에 도움이 되는 합리적인 숙소가 필요한 경우 [email protected]으로 이메일을 보내시거나 800-865-7580으로 전화주십시오. 이메일에, 귀하가 요청하는 특정한 숙소에 대한 설명과 귀하가 지원하는 직무와 채용 요청서 번호를 포함해주세요.