[Skip To Content]

Sr. Market Research Analyst

  • 위치
    • Shanghai, Shanghai
  • 직무 유형 Full time
  • 게시됨
  • Job Requisition JR-202616838

설명

Work Arrangement

This role is categorized as on-site. This means the successful candidate is expected to report to HQ Building in Shanghai, China full time.

The Role

We are seeking a Research Analyst to join the China Customer Research team, with a primary focus on applying advanced AI capabilities to the frontier of customer research across UX, Tech & Feature, and GxDP studies. This role will lead the design and deployment of AI agents and tools to transform how we plan, execute, and synthesize research, while also owning key market research workstreams in support of China and global programs.

What You'll Do

  • AI, Tools & Innovation
  • Design, prototype, and iterate AI agents and tools (e.g., LLM-based assistants, automated coders, insight summarizers) to support end-to-end customer research workflows.
  • Translate research needs into concrete AI solution requirements, working closely with IT, and external vendors when needed.
  • Build and maintain reusable AI workflows for tasks such as discussion guide drafting, stimulus review, data cleaning, verbatim coding, sentiment analysis, and report drafting.
  • Continuously evaluate and benchmark new AI capabilities, platforms, and models, and propose how they can be applied to GM research use cases.
  • Independently perform nuanced data analysis with statistics and AI tools to uncover customer needs, preferences, and behaviors.
  • Customer Research, UX & GVDP
  • Conduct primary research projects through cross-functional teamwork with Global / JV partners to provide customer research insights to future GM vehicles, software and digital services development process.
  • Conduct quantitative and qualitative research studies to support future vehicle, software and digital services development timing and decision milestones across GxDP phases.
  • Support research methodology design (including study flow, sample plan, questionnaire/moderator guide, stimuli, and data modeling, as needed).
  • Initiate, plan and execute tech/feature research studies to discover innovation and differentiation opportunities for software/digital experience of future vehicles, content optimization and Wow/USP scenes creation.
  • Collaborate with US Product Research to conduct COTS and other joint studies, ensuring China customer voice is represented.
  • Interpret qualitative and quantitative data into actionable insights and industry trends that directly inform product, UX/UI and CX decisions.
  • Host cross-functional team and leadership reviews, manage project timeline and deliverables, and ensure research communication is organized and timely.
  • Prepare English research reports in compliance with GM research standards and present key findings in clear, concise storylines.
  • Lead China customer research project tracking and documentation in compliance with ILM requirements and GM data security protocol.
  • Provide customer data and insights to support BU strategy discussions through cross-functional teamwork with PPRE, S&S, Design and Program teams.
  • Conduct research projects in compliance with GM research methodology guidance and data security protocol.

Your Skills & Abilities (Required Qualifications) ​​   

  • Demonstrated hands-on experience using and configuring modern AI tools (e.g., LLM-based assistants, prompt engineering, AI agents / workflows) in a professional setting, ideally for research, analytics or insight generation.
  • Proven capability to independently plan and execute end-to-end market research projects (design, fieldwork oversight, analysis, reporting), with strong ownership and result-driven mindset.
  • Minimum 3 years’ experience in market research and/or data analytical roles, preferably in the auto industry, software or digital services, with cross-functional teamwork experience.
  • Excellent English and Chinese language skills, both speaking and writing; able to communicate complex ideas simply to cross-functional and leadership stakeholders.
  • Proficient in teamwork and communication skills, able to drive projects through cross-functional collaboration under tight timelines.
  • Proficient in Microsoft Excel and PowerPoint; familiar with AI tools, SPSS or Sawtooth software; knowledge of NCBS, mTab is a plus.
  • Good knowledge about the auto industry and vehicle/software development process; familiarity with GM GVDP, software development, and customer experience metrics is preferred.
  • Bachelor's degree or above in Business, Statistics, Social Science, or related field is preferred.

What Will Give You a Competitive Edge (Preferred Qualifications)

  • Experience building or orchestrating AI agents or workflows using scripting/programming (e.g., Python) or low-code tools for research applications.
  • Experience with survey platforms, UX testing tools, and analytics (e.g., digital telemetry, dashboarding).
  • Automotive or mobility domain knowledge, particularly China customer needs, competitive landscape, and digital ecosystem.
  • Experience leading cross-functional working groups to pilot and scale new methods or tools, especially AI-enabled research approaches.

다양성 정보

General Motors는 법적으로 금지된 차별을 배제하는 것은 물론 포용성과 소속감을 진정으로 장려하는 직장이 되기 위해 노력하고 있습니다. 당사는 다양성이 보장되는 환경에서 직원들이 역량을 발휘하고 우리 고객을 위한 더 좋은 제품을 개발할 수 있다고 믿습니다. 따라서 입사에 관심 있는 사람이 있다면 포지션별 주요 업무와 자격을 확인하고 본인이 보유한 기술과 능력에 부합하는 모든 포지션에 적극적으로 지원하기를 장려합니다. 지원자는 채용 과정에서 역할 관련 평가(해당하는 경우) 및/또는 채용 전 스크리닝을 통과해야 합니다.  자세한 정보는 GM 채용 과정 안내를 참고하십시오.

공평한 취업 기회 선언 (미국)

General Motors는 공평한 기회를 제공하는 고용주임을 자부합니다.  자격을 만족하는 지원자는 인종과 피부색, 성별, 성적 지향, 성별 정체성, 국적, 장애, 재향 군인 보호법 적용 여부와 상관없이 채용 후보로서 심사를 받습니다. 

숙소 (미국 및 캐나다)

General Motors는 장애인을 포함한 모든 구직자들에게 취업 기회를 제공합니다. 구직이나 취업 지원에 도움이 되는 합리적인 숙소가 필요한 경우 [email protected]으로 이메일을 보내시거나 800-865-7580으로 전화주십시오. 이메일에, 귀하가 요청하는 특정한 숙소에 대한 설명과 귀하가 지원하는 직무와 채용 요청서 번호를 포함해주세요.