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Associate Director, Digital Retail Platform (DRP)

  • 위치
    • Warren, Michigan
  • 직무 유형 Full time
  • 게시됨
  • Job Requisition JR-202618937

설명

The Role

GM continues to develop and roll out its all-new Digital Retail Platform (DRP), delivering an omni-channel learning, shopping, and buying experience through brand.com and dealer websites. The platform enables customers to buy or lease their next vehicle with a dealer 100% online, 100% in-store, or anywhere in between.

The Associate Director will develop the ongoing vision and oversee execution of the end-to-end Customer Experience (CX) and Dealer Experience (DX) for each GM brand’s DRP, including Chevrolet, Buick, GMC, Cadillac, and CarBravo in the United States and Canada, excluding CarBravo in Canada. This role will drive customer and dealer adoption and utilization across all GM brands while advancing continuous innovation and addressing customer, dealer, and brand needs through platform enhancements that support key business outcomes and digital sales.

What You’ll Do

  • Lead the DRP team, technology partner, and cross-functional organizations in planning, executing, communicating, and training on each GM brand’s DRP.
  • Lead the vision and future product roadmap, delivering continuous platform enhancements aligned with DRP strategy, industry innovation, and dealer and brand feedback.
  • Maintain a platform mindset while leading the planning, development, and execution of new features, enhancements, and each GM brand’s DRP.
  • Develop and optimize the CX vision for a retail journey that connects consumers with GM dealers through a fully integrated and frictionless modern retailing experience.
  • Develop and optimize the DX vision to deliver a class-leading dealer interface and enable dealers to integrate the DRP into existing dealership processes.
  • Drive customer and dealer platform adoption and utilization to increase online retail sales, dealership utilization, and acceptance of the future retail model.
  • Collaborate with cross-functional leaders to deliver scalable solutions for dealers and customers, and partner with Dealer Innovation & Strategy team members to integrate other retail business models and customer experience priorities.
  • Oversee platform operations, including project management tracking, the annual operating budget, and technology partner contractual obligations.
  • Guide, review, and approve working deliverables from the GM DRP team.
  • Present business updates and product demonstrations to GM leadership, GM brands, the Dealer Executive Board, and Dealer Councils.
  • Manage the technology partner relationship to increase productivity, product quality, and performance.
  • Lead and mentor the team to maximize output while driving a positive culture based on GM Behaviors.

People Leader Responsibilities

  • Lead and manage a small team responsible for the launches and maintenance of each brand’s DRP CX.
  • Set clear goals and expectations, provide ongoing feedback, and support team members in achieving high performance standards.
  • Create an inclusive environment where all voices are heard and valued by seeking diverse perspectives and fostering a culture of belonging.
  • Coach and develop team members through regular one-on-ones, career conversations, and targeted development opportunities.

Your Skills & Abilities (Required Qualifications)

  • Bachelor’s degree required; Business, Marketing, or a related area preferred.
  • 12+ years of total experience in automotive Digital, Go-to-Market, Marketing, or Sales/Retail required; Sales, Service & Marketing experience preferred.
  • Highly driven, able to excel in a fast-paced and dynamic environment, and energized by leading new business initiatives.
  • Short- and long-term visionary with expert digital and technical literacy.
  • Strong understanding of automotive consumer shopping behaviors, dealership processes, and dealership culture.
  • Ability to plan, execute, and communicate multidimensional projects.
  • Proven track record leading innovative business transformation projects.
  • Ability to build and maintain strong relationships with diverse stakeholders and senior leaders.
  • Strong technical and creative problem-solving skills.
  • Highly analytical, data-driven, and proficient in consuming market research and insights.
  • Proficient communicator who can manage vision and purpose.
  • Executive presentation skills, including the ability to create and deliver effective business briefings.
  • Ability to develop high-performing and accountable teams across markets and functions.
  • Ability to lead, mobilize, and energize a team around common goals.

What Will Give You a Competitive Edge (Preferred Qualifications)

  • Digital marketing and eCommerce experience.
  • Marketing and advertising experience.
  • Experience launching and managing automotive retail programs.
  • Experience with systems and integrations.
  • Project management experience.
  • Retail marketing or advertising experience.
  • Field or dealer contact experience.
  • Master’s degree or MBA.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)

이 직무는 하이브리드 직무로 분류됩니다. 즉, 선발된 지원자는 특정 근무지로 주 3일 이상(또는 관리자가 지정한 다른 빈도로) 특정 근무지로 출근해야 합니다.

선발된 지원자는 이 직무를 위해 25% 미만의 출장을 다녀야 합니다.

이 직무는 리로케이션 혜택을 받을 수 없습니다. 모든 리로케이션 관련 비용은 최종선정 된 지원자가 부담해야 합니다.

다양성 정보

General Motors는 법적으로 금지된 차별을 배제하는 것은 물론 포용성과 소속감을 진정으로 장려하는 직장이 되기 위해 노력하고 있습니다. 당사는 다양성이 보장되는 환경에서 직원들이 역량을 발휘하고 우리 고객을 위한 더 좋은 제품을 개발할 수 있다고 믿습니다. 따라서 입사에 관심 있는 사람이 있다면 포지션별 주요 업무와 자격을 확인하고 본인이 보유한 기술과 능력에 부합하는 모든 포지션에 적극적으로 지원하기를 장려합니다. 지원자는 채용 과정에서 역할 관련 평가(해당하는 경우) 및/또는 채용 전 스크리닝을 통과해야 합니다.  자세한 정보는 GM 채용 과정 안내를 참고하십시오.

공평한 취업 기회 선언 (미국)

General Motors는 공평한 기회를 제공하는 고용주임을 자부합니다.  자격을 만족하는 지원자는 인종과 피부색, 성별, 성적 지향, 성별 정체성, 국적, 장애, 재향 군인 보호법 적용 여부와 상관없이 채용 후보로서 심사를 받습니다. 

숙소 (미국 및 캐나다)

General Motors는 장애인을 포함한 모든 구직자들에게 취업 기회를 제공합니다. 구직이나 취업 지원에 도움이 되는 합리적인 숙소가 필요한 경우 [email protected]으로 이메일을 보내시거나 800-865-7580으로 전화주십시오. 이메일에, 귀하가 요청하는 특정한 숙소에 대한 설명과 귀하가 지원하는 직무와 채용 요청서 번호를 포함해주세요.