Research Manager – Beta Testing & Internal Insights

설명

Hybrid: This role is categorized as hybrid. This means the successful candidate is expected to report to Warren, Michigan three times per week, at minimum or other frequency dictated by the business.

The Role

The Research Manager – Beta Testing & Internal Insights is a people leader responsible for designing and executing beta testing and internal user research that shapes GM’s products, software, and customer experiences. This role serves as a strategic thought partner and advocate for customers, translating research, feedback, and emerging trends into actionable insights that inform decisions across Engineering, Software & Services, Design, Marketing, and other key functions.

What You’ll Do

• Lead the design, execution, and analysis of beta testing programs across vehicles, software features, digital experiences, and services providing clear, unbiased, and customer‑driven recommendations
• Conduct deep‑dive qualitative and quantitative research to uncover needs, pain points, behaviors, and opportunities that inform product, feature, and experience decisions.
• Partner closely with Engineering, Software & Services, Product Development, Marketing, and other stakeholders to frame business questions, define research objectives, and translate them into clear research plans and learning agendas.
• Synthesize data and insights from multiple sources to “connect the dots,” identify themes and trends, and build an informed point of view on customer and internal user needs.
• Develop compelling narratives and deliver engaging presentations and written reports tailored to diverse audiences, including senior leadership, that turn complex findings into simple, actionable stories.
• Collaborate across GCR and with peer research teams to shape integrated learning plans, align on methodologies, and ensure consistent, high‑impact insights across programs.
• Manage research suppliers and internal partners to ensure high‑quality, on‑time, and on‑budget delivery of studies, including survey design, sampling, fieldwork, analysis, and reporting.
• Champion a culture of experimentation and continuous improvement in beta testing and internal research practices, sharing best practices, playbooks, and learnings across teams.

People Leadership

• Work with a variety of analysts across GCR, leading, coaching, and developing to deliver high‑quality research and insights.
• Provide clear direction, feedback, and career development support; foster a performance‑based, inclusive, and collaborative team culture.
• Balance workload and priorities across multiple concurrent projects, ensuring deadlines are met and stakeholder expectations are managed effectively.

Your Skills & Abilities (Required Qualifications)

• Bachelor’s degree in Market Research, Business, Marketing, Psychology, Human Factors, Data Science, or a related field.
• 7+ years of experience in Market Research, Insights, UX Research, or related analytics fields, with a track record of designing and executing primary research that informs product, experience, or business decisions.
• Demonstrated experience with both quantitative and qualitative research methods (e.g., surveys, usability/beta testing, in‑depth interviews, focus groups, diary studies), and the ability to select the right approach for the question at hand.
• Strong analytical skills and familiarity with statistical concepts; able to translate complex data sets into clear, actionable insights and recommendations.
• Proven ability to work cross‑functionally and influence without authority, providing diplomatic consultation and guidance to stakeholders in Engineering, Software & Services, Product, Marketing, and other functions.
• Excellent storytelling, presentation, and communication skills (written and verbal), with experience presenting to senior leaders and non‑research audiences.
• Strong project management and organizational skills, with the ability to manage multiple concurrent projects, meet tight deadlines, and maintain high quality and attention to detail.
• Demonstrated ability to advocate for the voice of the customer and internal user, bringing an objective, independent perspective to discussions and decisions.
• Comfort working in dynamic, ambiguous environments and forming a well‑reasoned point of view based on imperfect or evolving information.

What Will Give You a Competitive Edge (Preferred Qualifications)

• MBA or advanced degree in Business, Marketing, Behavioral Science, Human‑Computer Interaction, or a related field.
• Experience leading beta testing or pilot programs for software, digital products, or connected vehicle features (internal or external audiences).
• Prior experience in the automotive industry, mobility, or adjacent technology sectors.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)

이 직무는 하이브리드 직무로 분류됩니다. 즉, 선발된 지원자는 특정 근무지로 주 3일 이상(또는 관리자가 지정한 다른 빈도로) 특정 근무지로 출근해야 합니다.

선발된 지원자는 이 직무를 위해 25% 미만의 출장을 다녀야 합니다.

이 직무는 리로케이션 혜택을 받을 수 없습니다. 모든 리로케이션 관련 비용은 최종선정 된 지원자가 부담해야 합니다.

다양성 정보

General Motors는 법적으로 금지된 차별을 배제하는 것은 물론 포용성과 소속감을 진정으로 장려하는 직장이 되기 위해 노력하고 있습니다. 당사는 다양성이 보장되는 환경에서 직원들이 역량을 발휘하고 우리 고객을 위한 더 좋은 제품을 개발할 수 있다고 믿습니다. 따라서 입사에 관심 있는 사람이 있다면 포지션별 주요 업무와 자격을 확인하고 본인이 보유한 기술과 능력에 부합하는 모든 포지션에 적극적으로 지원하기를 장려합니다. 지원자는 채용 과정에서 역할 관련 평가(해당하는 경우) 및/또는 채용 전 스크리닝을 통과해야 합니다.  자세한 정보는 GM 채용 과정 안내를 참고하십시오.

공평한 취업 기회 선언 (미국)

General Motors는 공평한 기회를 제공하는 고용주임을 자부합니다.  자격을 만족하는 지원자는 인종과 피부색, 성별, 성적 지향, 성별 정체성, 국적, 장애, 재향 군인 보호법 적용 여부와 상관없이 채용 후보로서 심사를 받습니다. 

숙소 (미국 및 캐나다)

General Motors는 장애인을 포함한 모든 구직자들에게 취업 기회를 제공합니다. 구직이나 취업 지원에 도움이 되는 합리적인 숙소가 필요한 경우 [email protected]으로 이메일을 보내시거나 800-865-7580으로 전화주십시오. 이메일에, 귀하가 요청하는 특정한 숙소에 대한 설명과 귀하가 지원하는 직무와 채용 요청서 번호를 포함해주세요.