[Skip To Content]

BDC Specialist (Dealer Network & Digital Strategy Liaison)

  • 위치
    • Mexico City, México
  • 직무 유형 Full time
  • 게시됨
  • Job Requisition JR-202623562

설명

The BDC Specialist serves as a key liaison between brand digital advertising strategies and the national dealer network, ensuring effective execution, clarity, and alignment across all Business Development Center (BDC)–related initiatives.

This role is responsible for validating and coordinating digital leads, CRM processes, reporting, and dealer communication, acting as the main point of contact to support and guide 105 dealerships nationwide.
 While the position has no direct people management responsibilities, it requires a high level of experience, autonomy, credibility, and influence to successfully operate in a complex, multi-stakeholder environment.

Level Expectations

  • Experienced individual contributor operating with a high degree of independence.
  • Acts as a subject-matter expert and trusted partner for internal teams and the dealer network.
  • Requires minimal supervision and receives general strategic guidance.
  • Demonstrates strong business judgment, professional maturity, and accountability for outcomes.

Expertise

  • Deep knowledge of BDC operations, CRM systems, and digital lead management.
  • Strong understanding of automotive customer journey, digital funnels, and dealer marketing execution.
  • Broad knowledge of related commercial areas, including sales processes, marketing analytics, and customer experience.
  • Serves as a resource and advisor to dealers and internal stakeholders on BDC best practices, CRM usage, and lead follow‑up effectiveness.
  • Works independently to drive results, prioritizing initiatives and managing multiple workstreams simultaneously.

Complexity

  • Manages initiatives involving multiple stakeholders, systems, and data sources, requiring coordination without formal authority.
  • Analyzes digital performance data, identifies gaps or inconsistencies, and defines corrective actions.
  • Uses sound judgment to recommend improvements to processes, reporting, and dealer execution.
  • Builds and maintains effective relationships with internal teams and external partners who may require influence and persuasion.
  • Communicates clearly and effectively across different audiences, adapting messages to ensure understanding and alignment.
  • Actively listens to dealer needs and concerns, addressing them with empathy, professionalism, and solution‑oriented thinking.

Scope and Impact

  • Role impact is national in scope, spanning the entire dealer network.
  • Ensures that brand digital investments translate into proper lead handling, CRM compliance, and dealer execution.
  • Owns the development, coordination, and delivery of solutions related to BDC performance and digital lead management.
  • Work is largely autonomous and reviewed at key milestones.
  • Contributes directly to improving lead quality, conversion, operational transparency, and dealer alignment.
  • Acts as an informal mentor and reference point for best practices within the network.

Key Responsibilities

  • Act as the main point of contact between brand digital advertising strategies and the dealer network for BDC‑related activities.
  • Coordinate and validate the flow, quality, and management of digital leads generated through OEM campaigns and platforms.
  • Ensure correct dealer usage of CRM systems, follow‑up processes, and lead lifecycle management.
  • Analyze BDC and digital lead performance, identifying risks, gaps, and improvement opportunities.
  • Prepare and distribute clear, structured, and actionable reports for dealers and internal stakeholders.
  • Support the rollout of new campaigns, launches, or digital initiatives, ensuring dealer readiness and understanding.
  • Provide consultative guidance to dealers, reinforcing alignment with brand objectives and customer experience standards.
  • Facilitate communication, training materials, and alignment sessions as required.
  • Support resolution of operational or process-related issues impacting lead handling or customer experience.
  • Perform other related duties as assigned.

Qualifications & Experience

  • Proven experience in BDC operations, CRM management, digital marketing coordination, or related automotive roles.
  • Experience working with large dealer networks or indirect sales channels.
  • High proficiency in CRM platforms and digital reporting tools.
  • Strong analytical, organizational, and communication skills.
  • High level of emotional intelligence, empathy, and relationship-building ability.
  • Self‑motivated, autonomous professional able to manage complexity and ambiguity.
  • Availability to travel domestically as required.

What Sets This Role Apart

  • Strategic, high‑visibility role with national impact.
  • Strong exposure to digital marketing performance, CRM data, and dealer execution.
  • Ideal for a senior professional seeking influence and ownership without formal people management.
  • Positioned as a trusted bridge between Brand, Digital, and Dealers.

If you need any reasonable accommodations to continue with the selection process, please let your recruiter know.


Remember to attach your resume when applying for this position.


General Motors is committed to being a workplace that is not only free from unlawful discrimination but also genuinely fosters inclusion and a sense of belonging. We respect and value the individual contributions of every member of our team, including their background, education, gender, race, ethnicity, sexual orientation, gender expression and/or identity, religious background, age, generation, and disability. We believe that our ability to meet the needs and expectations of an increasingly diverse and global customer base is closely linked to the diversity and inclusion we practice within General Motors.

이 직무는 하이브리드 직무로 분류됩니다. 즉, 선발된 지원자는 특정 근무지로 주 3일 이상(또는 관리자가 지정한 다른 빈도로) 특정 근무지로 출근해야 합니다.

선발된 지원자는 이 직무를 위해 정기적으로 출장(25~50%) 을 다녀야 합니다.

이 직무는 리로케이션 혜택을 받을 수 없습니다. 모든 리로케이션 관련 비용은 최종선정 된 지원자가 부담해야 합니다.

다양성 정보

General Motors는 법적으로 금지된 차별을 배제하는 것은 물론 포용성과 소속감을 진정으로 장려하는 직장이 되기 위해 노력하고 있습니다. 당사는 다양성이 보장되는 환경에서 직원들이 역량을 발휘하고 우리 고객을 위한 더 좋은 제품을 개발할 수 있다고 믿습니다. 따라서 입사에 관심 있는 사람이 있다면 포지션별 주요 업무와 자격을 확인하고 본인이 보유한 기술과 능력에 부합하는 모든 포지션에 적극적으로 지원하기를 장려합니다. 지원자는 채용 과정에서 역할 관련 평가(해당하는 경우) 및/또는 채용 전 스크리닝을 통과해야 합니다.  자세한 정보는 GM 채용 과정 안내를 참고하십시오.

공평한 취업 기회 선언 (미국)

General Motors는 공평한 기회를 제공하는 고용주임을 자부합니다.  자격을 만족하는 지원자는 인종과 피부색, 성별, 성적 지향, 성별 정체성, 국적, 장애, 재향 군인 보호법 적용 여부와 상관없이 채용 후보로서 심사를 받습니다. 

숙소 (미국 및 캐나다)

General Motors는 장애인을 포함한 모든 구직자들에게 취업 기회를 제공합니다. 구직이나 취업 지원에 도움이 되는 합리적인 숙소가 필요한 경우 [email protected]으로 이메일을 보내시거나 800-865-7580으로 전화주십시오. 이메일에, 귀하가 요청하는 특정한 숙소에 대한 설명과 귀하가 지원하는 직무와 채용 요청서 번호를 포함해주세요.