Sr. Manager Communications, Product and Technology

The Communications team at General Motors focuses on impact and transformation through storytelling. We are broad thinkers, team-first, and trusted experts in our field. We have a relentless focus on our mission and our customers. We partner across the business, lead with insight, and use communications to create value for the enterprise. 

The Role  

General Motors is seeking a strategic, creative communications leader to shape how our technology story is understood by media, industry stakeholders, and key audiences. The Sr. Manager Communications, Product and Technology leads communications for GM’s product technology portfolio, including autonomous vehicles, artificial intelligence, and software, and plays a critical role in advancing GM’s reputation as a technology company. 

This leader will partner closely with engineering, product, and business teams to turn complex technical work into clear, compelling stories that resonate with technical and non-technical audiences alike. 

The ideal candidate is a strong storyteller with sharp media instincts, executive communications experience, and a track record of working cross-functionally to launch products and shape narratives that drive business results. 

Why This Role Matters  

This role will help define how GM tells one of its most important stories: its transformation into a technology-driven innovator. The right leader will combine sound judgment, technical fluency, and modern storytelling to help audiences understand what GM is building and why it matters. 

What You’ll Do  

• Own the communications strategy for GM’s product technology portfolio, including AV, AI, and software 

• Manage the technology communications team. including staffing, succession, capability building, and performance management

• Partner with engineering, product, and business leaders on launches, milestones, and reputation-building initiatives 

• Build and maintain strong relationships with key reporters, editors, and external stakeholders 

• Develop media strategies, campaigns, and stories that position GM at the center of innovation and technology conversations 

• Translate complex technical concepts into clear, engaging language for mainstream and technical audiences 

• Support executive communications, including messaging, talking points, presentations, and thought leadership 

• Develop new channels, formats, and storytelling approaches to better reach target audiences 

• Work across engineering, product, legal, policy, marketing, and corporate communications to ensure aligned messaging 

• Drive measurable communications outcomes that strengthen GM’s positioning as a technology leader 

What You’ll Need  

• 15+ years of experience in communications, public relations, or corporate storytelling, ideally in a technology, automotive, mobility, or innovation-driven environment 

• Experience leading communications strategies for complex product or technology topics 

• Strong media relations experience and a track record of securing impactful coverage 

• Exceptional writing, messaging, and storytelling skills 

• Experience supporting executive communications and thought leadership 

• Proven ability to work cross-functionally and influence senior leaders 

• Strong people leadership experience, including coaching and developing teams 

• The ability to operate effectively in a fast-paced environment 

Preferred Qualifications  

• Experience in AV, AI, software, or emerging technology communications 

• Background supporting product launches, technical announcements, and reputation-driving campaigns 

• Ability to reach both technical and mainstream audiences through creative storytelling 

• Bachelor’s degree in Communications, Journalism, Public Relations, Marketing, or a related field 

Compensation:

The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws.

The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position, as well as geography of the selected candidate.

• The salary range for this role is ($185,700 - $259,300). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

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