Description
The Communications team at General Motors focuses on impact and transformation through storytelling. We are broad thinkers, team-first, and trusted experts in our field. We have a relentless focus on our mission and our customers. We partner across the business, lead with insight, and use communications to create value for the enterprise.
The Role
General Motors is seeking a strategic, creative communications leader to shape how our technology story is understood by media, industry stakeholders, and key audiences. The Sr. Manager Communications, Product and Technology leads communications for GM’s product technology portfolio, including autonomous vehicles, artificial intelligence, and software, and plays a critical role in advancing GM’s reputation as a technology company.
This leader will partner closely with engineering, product, and business teams to turn complex technical work into clear, compelling stories that resonate with technical and non-technical audiences alike.
The ideal candidate is a strong storyteller with sharp media instincts, executive communications experience, and a track record of working cross-functionally to launch products and shape narratives that drive business results.
Why This Role Matters
This role will help define how GM tells one of its most important stories: its transformation into a technology-driven innovator. The right leader will combine sound judgment, technical fluency, and modern storytelling to help audiences understand what GM is building and why it matters.
What You’ll Do
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Own the communications strategy for GM’s product technology portfolio, including AV, AI, and software
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Manage the technology communications team. including staffing, succession, capability building, and performance management
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Partner with engineering, product, and business leaders on launches, milestones, and reputation-building initiatives
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Build and maintain strong relationships with key reporters, editors, and external stakeholders
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Develop media strategies, campaigns, and stories that position GM at the center of innovation and technology conversations
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Translate complex technical concepts into clear, engaging language for mainstream and technical audiences
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Support executive communications, including messaging, talking points, presentations, and thought leadership
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Develop new channels, formats, and storytelling approaches to better reach target audiences
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Work across engineering, product, legal, policy, marketing, and corporate communications to ensure aligned messaging
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Drive measurable communications outcomes that strengthen GM’s positioning as a technology leader
What You’ll Need
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15+ years of experience in communications, public relations, or corporate storytelling, ideally in a technology, automotive, mobility, or innovation-driven environment
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Experience leading communications strategies for complex product or technology topics
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Strong media relations experience and a track record of securing impactful coverage
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Exceptional writing, messaging, and storytelling skills
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Experience supporting executive communications and thought leadership
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Proven ability to work cross-functionally and influence senior leaders
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Strong people leadership experience, including coaching and developing teams
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The ability to operate effectively in a fast-paced environment
Preferred Qualifications
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Experience in AV, AI, software, or emerging technology communications
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Background supporting product launches, technical announcements, and reputation-driving campaigns
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Ability to reach both technical and mainstream audiences through creative storytelling
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Bachelor’s degree in Communications, Journalism, Public Relations, Marketing, or a related field
Compensation:
The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws.
The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position, as well as geography of the selected candidate.
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The salary range for this role is ($185,700 - $259,300). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
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Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
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Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
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GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)
This role is categorized as remote; however, the selected candidate must live in an approved city within the assigned territory or be willing to relocate. The candidate will be required to relocate, or already reside in the approved city no later than the timeline provided at offer.
This job may be eligible for relocation benefits.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
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Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
