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Product & Technology

Built to Inspire. Designed to Deliver.

From Vision to Vehicle — We Build What’s Next.

GM employee working on innovative vehicle technology

Crafting the Future, One Experience at a Time.

At General Motors, we don’t just build vehicles — we create experiences for the road ahead. Our Global Product team is redefining mobility through intuitive design, cutting-edge technology, and sustainable innovation. From software-defined vehicles and intelligent voice assistants to next-gen safety systems, our products move millions and inspire millions more. Every curve, every code, every experience is built to spark pride, earn trust, and set tomorrow’s standard today. Scroll on to discover how we’re shaping the future — and how you can be part of it.

Our key innovations

At GM, you'll be challenged to reimagine what’s possible. Create the next generation of mobility. Discover a few of the landmark products our team is responsible for.

Iconic Brands. Unforgettable Journeys.

Innovative by nature, iconic by legacy, and inspiring by design—our brand portfolio represents the best of GM’s commitment to shaping the future of mobility while honoring a century of excellence.

3 (1)

Chevrolet

Built for strength and dependability, Chevrolet is the perfect partner for the everyday adventure.

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GMC

GMC puts drivers in command with professional grade capability and next-level craftsmanship.

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Cadillac

Bold, beautiful, and always intriguing, Cadillac sets the standard for style with effortlessly sophisticated features.

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Buick

Exceptional by design, Buick delivers luxury into daily life — because every drive is worth celebrating.

Discover the breakthroughs defining what's next

Super Cruise today

Super Cruise enables hands-free driving1 on compatible roads while an in-cabin attention system helps keep drivers engaged. Since launching in 2017, it has become one of the industry’s most advanced production AV systems — combining HD maps, precise GPS, sensors, and real-time monitoring. 

Nearly 700,000 Super Cruise-enabled vehicles have driven more than 800 million hands-free miles across 23 models in North America. We also have learnings from millions of hands-free, eyes-off miles of data driven by Cruise. In addition, we have hundreds of data collection vehicles with production intent sensors and compute to collect high precision data. 

Each mile captures real-world driving conditions across geographies, weather environments, traffic patterns, road types and variations of road actor behaviors. The result is a powerful feedback loop: this scale accelerates system learning and improves models faster. 

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Software 4

Powering the Future of Transportation with AI

At GM, AI is shaping vehicles, factories and fleets — with a focus on safe, ethical deployment, and customer-first design. 

Our teams use AI to: 

  • Advance toward full autonomy with continuous learning & AI-driven urban navigation 
  • Improve the EV charging experience with optimal public charging station locations powered by geospatial AI for infrastructure  
  • Enhance proactive detection and optimizations in manufacturing with predictive analytics 
  • Travel optimization and intelligent route planning to help alleviate range concerns for EV drivers 
  • Pioneer the future of motorsports success with AI/ML race strategy and real-time image analysis 
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Onstar Services (1)

OnStar: Smart. Safe. Seamlessly Connected.

Thirty years ago, OnStar redefined automotive safety with the industry’s first automatic crash response system, connecting drivers to live help when every second mattered. Today, OnStar is the intelligence core of GM’s softwareled vehicles.  

GM teams integrating realtime telemetry with edge processing, predictive analytics and connected services to power features like predictive maintenance, Injury Severity Prediction, hands‑free driving, advanced telematics, and over‑the‑air updates that make vehicles safer, smarter, and more capable over time.  

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Max Sikorski

On the job: Max Sikorski, virtual reality lead

Virtual reality isn’t just for the metaverse: Here in the real world at General Motors, we’re using VR to revolutionize vehicle design and production, making us faster and more efficient. Working on the GM pre-production team, VR leader Max Sikorski…

Who we are

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Our Culture

Working at GM

Driven by innovation, we create an environment that can inspire you. We believe in making our world better – safer and more equitable for all. 

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Inclusion in action

Our People

We are committed to creating an inclusive workplace for everyone. Empowering leaders to have flexibility in how their employees reach new heights at work is essential to GM’s long-lasting success.

Join our team

We're ambitious. We’re committed. And this work is our life’s passion. Ready to start your career path at GM? Let’s get in touch.

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