描述
The Role
The Retail Marketing Team is responsible for leading the Brand's retail go-to-market strategy, developing impactful consumer messaging, and driving execution across national, regional, and dealer-level channels. This role serves as a key liaison between Marketing, Sales, Regional Operations, agency partners, and leadership teams to ensure alignment of retail campaigns, incentive communications, and customer engagement initiatives.
The ideal candidate brings a blend of strategic thinking, project leadership, and cross-functional collaboration to help position the Brand's most important products and programs in the marketplace. This is an opportunity to work on an iconic automotive brand within a fast-paced, highly collaborative, and dynamic environment.
What You'll Do
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Support and execute the Brand's retail go-to-market strategy, messaging, and campaign deployment.
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Lead monthly retail marketing processes, including incentive offer coordination, retail messaging, creative reviews, approvals, and asset deployment.
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Develop and execute focus vehicle and promotional strategies to support key business objectives and sales priorities.
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Manage relationships with multiple agency partners responsible for creative development, digital advertising, CRM, paid search, display advertising, dealer website content, and broadcast media.
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Serve as the primary liaison between Retail Marketing and key stakeholders, including: Brand Teams, Regional Directors and Regional Marketing Managers, Retail Planning, Finance, Incentives, and Pricing Teams, Legal Counsel, Dealer and Field Operations Teams.
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Lead the creation, review, and deployment of retail marketing assets across Tier 1, Tier 2, and Tier 3 channels.
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Serve as a subject matter expert in digital retail marketing tactics, including dealer websites, display advertising, CRM, social media, and paid search.
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Collaborate with dealer-facing teams to ensure go-to-market strategies are effectively executed at the local level.
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Support customer relationship marketing (CRM) audience strategy, execution, performance monitoring, and optimization.
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Assist in the development and execution of Local Marketing Associations (LMAs), market-specific advertising initiatives, co-op programs, and promotional activities.
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Manage retail marketing governance processes, including style guides, dealer exception procedures, and program compliance requirements.
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Monitor campaign performance and leverage data-driven insights to optimize marketing effectiveness and business outcomes.
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Develop executive presentations and communications that translate marketing performance and business results into actionable insights.
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Lead and manage multiple projects simultaneously while ensuring alignment, quality, and timely execution across stakeholders.
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Support special projects and strategic initiatives as business needs evolve.
Your Skills & Abilities (Required Qualifications)
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Bachelor's degree or equivalent years of relevant experience in lieu of a degree.
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4+ years of experience in automotive marketing, sales, sales operations, planning, product management, or related fields.
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Proficiency in Microsoft Office Suite, including Excel and PowerPoint.
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Knowledge of automotive retail marketing, incentive programs, dealer operations, and the competitive automotive landscape.
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Ability to travel up to 10%.
What Can Give You a Competitive Advantage (Preferred Qualifications)
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Experience in Automotive Retail Marketing or working directly with dealer networks, field teams, or regional operations organizations.
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Experience with CRM, customer lifecycle marketing, audience segmentation, or digital marketing strategies.
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Experience managing creative, media, or marketing agency relationships.
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Knowledge of Tier 1, Tier 2, and Tier 3 automotive marketing structures.
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Experience supporting local market advertising, regional marketing programs, or dealer-funded initiatives.
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Demonstrated experience leading complex projects and managing multiple priorities in a fast-paced environment.
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Strong strategic thinking and problem-solving capabilities with the ability to balance long-term goals and day-to-day execution.
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Ability to influence and collaborate across diverse cross-functional teams and external partners.
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Strong communication, presentation, and stakeholder management skills.
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Experience managing agency partners, vendors, and third-party organizations.
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Ability to synthesize data from multiple sources and develop compelling business recommendations.
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)
Renseignements sur la diversité
General Motors est résolue à être un lieu de travail qui est non seulement exempt de discrimination illégale, mais aussi un endroit qui favorise véritablement l'inclusion et l'appartenance. Nous sommes convaincus que la diversité de la main-d'œuvre permet de créer un environnement dans lequel nos employés peuvent s'épanouir et développer de meilleurs produits pour nos clients. Nous encourageons les candidats intéressés à consulter les principales responsabilités et compétences requises pour chaque rôle et à postuler à tout poste qui leur correspond. Dans le cadre du processus de recrutement, les candidats peuvent devoir, le cas échéant, réussir une évaluation liée au poste ou une présélection d'emploi avant d'être embauchés. Pour en savoir plus, consultez notre processus de recrutement.
Déclaration concernant l'égalité d'accès à l'emploi (É.-U.)
General Motors est fière d'être un employeur souscrivant au principe de l'égalité d'accès à l'emploi. Tous les candidats qualifiés seront pris en compte, sans égard à la race, à la couleur, à la religion, au sexe, à l'orientation sexuelle, à l'identité de genre, à l'origine ethnique, aux situations de handicap ou au statut protégé d'ancien combattant.
Aménagements (É.-U. et Canada)
General Motors offre des occasions à tous les chercheurs d'emploi, y compris les personnes handicapées. Si vous avez besoin d'un accommodement raisonnable pour vous aider dans votre recherche d'emploi ou la soumission de votre candidature, envoyez-nous un courriel à l'adresse [email protected] ou appelez-nous au 800 865-7580. Veuillez inclure dans votre courriel une description spécifique du type d'accommodement demandé, ainsi que le titre d'emploi et le numéro de demande du poste auquel vous postulez.