Descrição
The Role
The Retail Marketing Team is responsible for leading the Brand's retail go-to-market strategy, developing impactful consumer messaging, and driving execution across national, regional, and dealer-level channels. This role serves as a key liaison between Marketing, Sales, Regional Operations, agency partners, and leadership teams to ensure alignment of retail campaigns, incentive communications, and customer engagement initiatives.
The ideal candidate brings a blend of strategic thinking, project leadership, and cross-functional collaboration to help position the Brand's most important products and programs in the marketplace. This is an opportunity to work on an iconic automotive brand within a fast-paced, highly collaborative, and dynamic environment.
What You'll Do
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Support and execute the Brand's retail go-to-market strategy, messaging, and campaign deployment.
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Lead monthly retail marketing processes, including incentive offer coordination, retail messaging, creative reviews, approvals, and asset deployment.
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Develop and execute focus vehicle and promotional strategies to support key business objectives and sales priorities.
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Manage relationships with multiple agency partners responsible for creative development, digital advertising, CRM, paid search, display advertising, dealer website content, and broadcast media.
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Serve as the primary liaison between Retail Marketing and key stakeholders, including: Brand Teams, Regional Directors and Regional Marketing Managers, Retail Planning, Finance, Incentives, and Pricing Teams, Legal Counsel, Dealer and Field Operations Teams.
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Lead the creation, review, and deployment of retail marketing assets across Tier 1, Tier 2, and Tier 3 channels.
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Serve as a subject matter expert in digital retail marketing tactics, including dealer websites, display advertising, CRM, social media, and paid search.
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Collaborate with dealer-facing teams to ensure go-to-market strategies are effectively executed at the local level.
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Support customer relationship marketing (CRM) audience strategy, execution, performance monitoring, and optimization.
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Assist in the development and execution of Local Marketing Associations (LMAs), market-specific advertising initiatives, co-op programs, and promotional activities.
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Manage retail marketing governance processes, including style guides, dealer exception procedures, and program compliance requirements.
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Monitor campaign performance and leverage data-driven insights to optimize marketing effectiveness and business outcomes.
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Develop executive presentations and communications that translate marketing performance and business results into actionable insights.
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Lead and manage multiple projects simultaneously while ensuring alignment, quality, and timely execution across stakeholders.
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Support special projects and strategic initiatives as business needs evolve.
Your Skills & Abilities (Required Qualifications)
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Bachelor's degree or equivalent years of relevant experience in lieu of a degree.
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4+ years of experience in automotive marketing, sales, sales operations, planning, product management, or related fields.
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Proficiency in Microsoft Office Suite, including Excel and PowerPoint.
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Knowledge of automotive retail marketing, incentive programs, dealer operations, and the competitive automotive landscape.
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Ability to travel up to 10%.
What Can Give You a Competitive Advantage (Preferred Qualifications)
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Experience in Automotive Retail Marketing or working directly with dealer networks, field teams, or regional operations organizations.
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Experience with CRM, customer lifecycle marketing, audience segmentation, or digital marketing strategies.
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Experience managing creative, media, or marketing agency relationships.
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Knowledge of Tier 1, Tier 2, and Tier 3 automotive marketing structures.
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Experience supporting local market advertising, regional marketing programs, or dealer-funded initiatives.
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Demonstrated experience leading complex projects and managing multiple priorities in a fast-paced environment.
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Strong strategic thinking and problem-solving capabilities with the ability to balance long-term goals and day-to-day execution.
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Ability to influence and collaborate across diverse cross-functional teams and external partners.
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Strong communication, presentation, and stakeholder management skills.
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Experience managing agency partners, vendors, and third-party organizations.
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Ability to synthesize data from multiple sources and develop compelling business recommendations.
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)
Esta função é classificada como híbrida. Isso significa que o candidato selecionado deverá trabalhar no escritório/fábrica da GM pelo menos 3 vezes por semana {ou outra frequência ditada por seu gerente}.
Esta posição não é elegível para benefícios de relocação. Quaisquer custos de relocação serão de responsabilidade do candidato selecionado.
Informações sobre diversidade
A General Motors está comprometida em ser um local de trabalho que não só é livre de discriminação ilegal, como estimula verdadeiramente a inclusão e integração. Acreditamos enfaticamente que a diversidade na força de trabalho cria um ambiente no qual nossos colaboradores podem crescer e desenvolver melhores produtos para nossos clientes. Incentivamos os candidatos interessados a analisar as principais responsabilidades e qualificações de cada função e a se candidatar a qualquer cargo que corresponda a suas habilidades e capacidades. Os candidatos no processo de recrutamento podem, quando aplicável, ser solicitados a concluir com sucesso uma ou mais avaliações relacionadas à função e/ou uma seleção pré-emprego antes de iniciar o emprego. Para saber mais, acesse Como contratamos.
Declaração de Igualdade de Oportunidades de Emprego (EUA)
A General Motors tem orgulho de ser um empregador que oferece oportunidades iguais. Todos os candidatos qualificados serão considerados para o emprego, independentemente de raça, cor, religião, sexo, orientação sexual, identidade de gênero, origem nacional, deficiência ou status como veterano protegido.
Adaptações (EUA e Canadá)
A General Motors oferece oportunidades a todos os candidatos a emprego, incluindo pessoas com deficiências. Se você precisa de uma adaptação razoável para ajudá-lo na sua pesquisa de cargos ou solicitação de emprego, fale conosco pelo e-mail [email protected] ou pelo telefone 800-865-7580. No seu e-mail, inclua uma descrição da adaptação específica que você está solicitando assim como o nome do cargo e o número de requisição do cargo ao qual está se candidatando.