Content Designer, Human Interface Design

Content Designer, Human Interface Design 

Drive the Future of Automotive Experiences – Join Our Human Interface Design Team!  
 

Are you passionate about crafting intuitive, beautiful, and human-centered digital experiences across vehicles, web, and mobile platforms? Our Human Interface Design (HID) team is redefining how people interact with automotive technology—both inside and outside the vehicle. From in-vehicle displays to connected apps and foundational design systems across software and hardware, we create seamless experiences that feel effortless, engaging, and safe.  
 

What We Do  

• Understand Drivers & Passengers : We dive deep into user research to uncover real needs and behaviors on the road and beyond.  

• Design Across Platforms : From infotainment systems to mobile apps and web portals to hardware switch configurations, we build cohesive digital ecosystems that connect users to their vehicles and services.  

• Build Strong Foundations : We develop scalable design systems and interaction models that ensure consistency, accessibility, and innovation across all touchpoints.  

• Innovate Interactions : We define how users navigate voice controls, advanced driver-assist features, and connected services.  

• Champion Safety & Accessibility : Every design is inclusive, distraction-free, and aligned with global safety standards.  

• Collaborate Across Teams : We work hand-in-hand with engineers, product managers, interior and exterior designers, and UX researchers to bring ideas to life.  

Why Join Us?  

• Impact at Scale : Your designs will shape the driving and digital experience for millions of users worldwide.  

• Creative Freedom : Explore bold ideas and push the boundaries of automotive and digital design.  

• Continuous Growth : Learn from a team of experts and stay ahead in the rapidly evolving mobility and tech landscape.  

• User-First Culture : Every decision starts with empathy for the driver, passenger, and digital user.  

I f you're ready to design the future of mobility, we’d love to meet you!  

The Role

The Content Designer, Human Interface Design helps shape clear, thoughtful, and effective language experiences across GM’s digital products and platforms. In this role, you will support content design work across web, mobile, and in-vehicle experiences while helping elevate content standards and systems across the practice. You will collaborate closely with designers and cross-functional partners in Customer Experience and Marketing to create intuitive, human-centered experiences. This role is ideal for someone who cares deeply about language, brings strong editorial judgment, and is excited to design with AI tools through a language-first approach to interfaces.

What You’ll Do

• Support content design work for an assigned domain across web, mobile, and in-vehicle experiences

• Create clear, concise, and useful interface language that improves product understanding and overall user experience

• Contribute to the development of stronger content standards, systems, and reusable patterns across the practice

• Partner with designers, Customer Experience, and Marketing team members to shape cohesive end-to-end experiences

• Design and build with AI tools through a language-first approach to product interfaces

• Help define content structure, naming, and taxonomy decisions that simplify complex user flows and information architecture

Your Skills & Abilities (Required Qualifications)

• Strong written, visual, and verbal communication skills

• A portfolio that clearly demonstrates your ability to write, evaluate writing, and solve content design challenges

• Strong autonomy and a self-starter mindset, with the ability to identify problem areas, work independently, and create clarity

• Deep understanding of human interface design best practices

• Ability to iterate quickly, form a clear design point of view, and respond effectively to cross-functional feedback

• Strong editorial judgment and design sensibility, with a belief that great software often benefits from fewer words

• Skill in information architecture and taxonomy, including the ability to simplify complex structures and navigation

• Proficiency in Figma

• Experience working within an in-house design system and established content standards

• Ability to build strong collaborative relationships and contribute positively to team culture

What Will Give You A Competitive Edge (Preferred Qualifications)

• Experience designing content across multiple platforms, including web, mobile, and in-vehicle experiences

• Experience contributing to scalable content systems, standards, or governance models

• Familiarity with AI-assisted workflows and language-first approaches to interface design

• Experience partnering closely with cross-functional teams such as design, Customer Experience, and Marketing

• A strong point of view on naming, interface language, and how content supports usability and product quality