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Sr. Writer - Design System Documentation and Brand Guidelines

  • 위치
    • Austin, Texas
  • 직무 유형 Full time
  • 게시됨
  • Job Requisition JR-202610278

설명

The Role
We’re seeking a highly skilled writer with experience creating structured, scalable
documentation for design systems and brand guidelines. In this role, you’ll help define
how GM documents and communicates its design language across web, mobile,
vehicle, and broader brand touchpoints. You will write the guidance that supports our
design system and visual identity at scale—from components, patterns, templates, and
tokens to logo usage, color, typography, grid, composition, and motion.
You bring a systems-minded approach to writing, with a strong instinct for clarity,
structure, and usefulness. Your work simplifies complexity into practical guidance,
enabling teams to make consistent and confident decisions. You also bring a strong
understanding of how AI can support documentation—both in how content is structured
and in how AI can be used as a tool to help scale content creation, establish best
practices, and make our documentation more reusable and future-ready.
You’ll play a key role in shaping the written foundation of GM’s design system and
brand expression—ensuring our documentation is clear, actionable, and aligned across
products and platforms.


What You'll Do

  • Write and maintain clear, structured documentation for design system components, patterns, templates, and foundations.

  • Develop and evolve brand guideline content for logo usage, lockups, color, typography, grid, composition, motion, and related visual identity elements.

  • Translate complex design and systems thinking into simple, useful guidance for designers, engineers, marketers, and agency partners.

  • Partner with design leads, design systems teams, the Accessibility team, engineers, product, research, and brand strategy to ensure documentation reflects current intent and implementation reality.

  • Help define the information architecture, governance, and editorial standards for design system and brand documentation.

  • Create usage guidance, principles, do’s and don’ts, examples in use, and supporting rationale that improve adoption and reduce ambiguity.

  • Write directly in tools such as Figma, documentation platforms, and content systems to support real workflows and handoff.

  • Help define best practices for creating documentation that works for both human readers and AI-enabled systems, reducing duplication and making content more reusable over time.

  • Assess and help shape documentation tools, workflows, and processes that improve quality, consistency, and scale.

  • Support the development of a cohesive Brand Center and documentation ecosystem that unifies brand and product guidance.

  • Review and refine existing documentation for clarity, consistency, tone, and quality.

  • Contribute to naming, terminology, and content frameworks that strengthen alignment across web, mobile, and vehicle experiences.

  • Using AI tools for content development, AI-readiness, and prototyping


Your Skills & Abilities (Required Qualifications)

  • Strong portfolio demonstrating exceptional writing and editing craft across design systems, UX documentation, brand guidelines, or related systems-based work.

  • Experience writing structured guidance for design systems, digital products, or brand standards.

  • Ability to organize complex information into clear, intuitive documentation and frameworks.

  • Strong understanding of visual design, interface design, and the role of documentation in scaling quality.

  • Experience collaborating closely with designers, engineers, and cross-functional stakeholders.

  • Excellent editorial judgment with strong instincts for clarity, hierarchy, tone, and consistency.

  • Comfort working in Figma and other collaborative documentation environments.

  • Strong sense of ownership and ability to create structure in evolving or ambiguous spaces.

  • Experience establishing or contributing to standards, templates, governance, or content systems.

  • Ability to balance precision with pragmatism and make guidance useful in real- world workflows.


What Will Give You A Competitive Edge (Preferred Qualifications)

  • A passion for clear, structured writing that helps systems scale.

  • The ability to translate complex ideas into practical guidance teams can use with confidence.

  • A sharp eye for clarity, consistency, hierarchy, and craft.

  • Curiosity about visual identity, interface design, documentation systems, and the role writing plays in shaping quality experiences.

  • Strong appreciation for typography, grids, visual language, and design craft across brand identity and UI design.

  • A collaborative mindset and the ability to influence quality and alignment across internal teams, external partners, and agencies.

다양성 정보

General Motors는 법적으로 금지된 차별을 배제하는 것은 물론 포용성과 소속감을 진정으로 장려하는 직장이 되기 위해 노력하고 있습니다. 당사는 다양성이 보장되는 환경에서 직원들이 역량을 발휘하고 우리 고객을 위한 더 좋은 제품을 개발할 수 있다고 믿습니다. 따라서 입사에 관심 있는 사람이 있다면 포지션별 주요 업무와 자격을 확인하고 본인이 보유한 기술과 능력에 부합하는 모든 포지션에 적극적으로 지원하기를 장려합니다. 지원자는 채용 과정에서 역할 관련 평가(해당하는 경우) 및/또는 채용 전 스크리닝을 통과해야 합니다.  자세한 정보는 GM 채용 과정 안내를 참고하십시오.

공평한 취업 기회 선언 (미국)

General Motors는 공평한 기회를 제공하는 고용주임을 자부합니다.  자격을 만족하는 지원자는 인종과 피부색, 성별, 성적 지향, 성별 정체성, 국적, 장애, 재향 군인 보호법 적용 여부와 상관없이 채용 후보로서 심사를 받습니다. 

숙소 (미국 및 캐나다)

General Motors는 장애인을 포함한 모든 구직자들에게 취업 기회를 제공합니다. 구직이나 취업 지원에 도움이 되는 합리적인 숙소가 필요한 경우 [email protected]으로 이메일을 보내시거나 800-865-7580으로 전화주십시오. 이메일에, 귀하가 요청하는 특정한 숙소에 대한 설명과 귀하가 지원하는 직무와 채용 요청서 번호를 포함해주세요.