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Sr. Writer - Design System Documentation and Brand Guidelines

  • Emplacement
    • Austin, Texas
  • Type d'emploi Full time
  • Posté
  • Job Requisition JR-202610278

Description

The Role
We’re seeking a highly skilled writer with experience creating structured, scalable
documentation for design systems and brand guidelines. In this role, you’ll help define
how GM documents and communicates its design language across web, mobile,
vehicle, and broader brand touchpoints. You will write the guidance that supports our
design system and visual identity at scale—from components, patterns, templates, and
tokens to logo usage, color, typography, grid, composition, and motion.
You bring a systems-minded approach to writing, with a strong instinct for clarity,
structure, and usefulness. Your work simplifies complexity into practical guidance,
enabling teams to make consistent and confident decisions. You also bring a strong
understanding of how AI can support documentation—both in how content is structured
and in how AI can be used as a tool to help scale content creation, establish best
practices, and make our documentation more reusable and future-ready.
You’ll play a key role in shaping the written foundation of GM’s design system and
brand expression—ensuring our documentation is clear, actionable, and aligned across
products and platforms.


What You'll Do

  • Write and maintain clear, structured documentation for design system components, patterns, templates, and foundations.

  • Develop and evolve brand guideline content for logo usage, lockups, color, typography, grid, composition, motion, and related visual identity elements.

  • Translate complex design and systems thinking into simple, useful guidance for designers, engineers, marketers, and agency partners.

  • Partner with design leads, design systems teams, the Accessibility team, engineers, product, research, and brand strategy to ensure documentation reflects current intent and implementation reality.

  • Help define the information architecture, governance, and editorial standards for design system and brand documentation.

  • Create usage guidance, principles, do’s and don’ts, examples in use, and supporting rationale that improve adoption and reduce ambiguity.

  • Write directly in tools such as Figma, documentation platforms, and content systems to support real workflows and handoff.

  • Help define best practices for creating documentation that works for both human readers and AI-enabled systems, reducing duplication and making content more reusable over time.

  • Assess and help shape documentation tools, workflows, and processes that improve quality, consistency, and scale.

  • Support the development of a cohesive Brand Center and documentation ecosystem that unifies brand and product guidance.

  • Review and refine existing documentation for clarity, consistency, tone, and quality.

  • Contribute to naming, terminology, and content frameworks that strengthen alignment across web, mobile, and vehicle experiences.

  • Using AI tools for content development, AI-readiness, and prototyping


Your Skills & Abilities (Required Qualifications)

  • Strong portfolio demonstrating exceptional writing and editing craft across design systems, UX documentation, brand guidelines, or related systems-based work.

  • Experience writing structured guidance for design systems, digital products, or brand standards.

  • Ability to organize complex information into clear, intuitive documentation and frameworks.

  • Strong understanding of visual design, interface design, and the role of documentation in scaling quality.

  • Experience collaborating closely with designers, engineers, and cross-functional stakeholders.

  • Excellent editorial judgment with strong instincts for clarity, hierarchy, tone, and consistency.

  • Comfort working in Figma and other collaborative documentation environments.

  • Strong sense of ownership and ability to create structure in evolving or ambiguous spaces.

  • Experience establishing or contributing to standards, templates, governance, or content systems.

  • Ability to balance precision with pragmatism and make guidance useful in real- world workflows.


What Will Give You A Competitive Edge (Preferred Qualifications)

  • A passion for clear, structured writing that helps systems scale.

  • The ability to translate complex ideas into practical guidance teams can use with confidence.

  • A sharp eye for clarity, consistency, hierarchy, and craft.

  • Curiosity about visual identity, interface design, documentation systems, and the role writing plays in shaping quality experiences.

  • Strong appreciation for typography, grids, visual language, and design craft across brand identity and UI design.

  • A collaborative mindset and the ability to influence quality and alignment across internal teams, external partners, and agencies.

Renseignements sur la diversité

General Motors est résolue à être un lieu de travail qui est non seulement exempt de discrimination illégale, mais aussi un endroit qui favorise véritablement l'inclusion et l'appartenance. Nous sommes convaincus que la diversité de la main-d'œuvre permet de créer un environnement dans lequel nos employés peuvent s'épanouir et développer de meilleurs produits pour nos clients. Nous encourageons les candidats intéressés à consulter les principales responsabilités et compétences requises pour chaque rôle et à postuler à tout poste qui leur correspond. Dans le cadre du processus de recrutement, les candidats peuvent devoir, le cas échéant, réussir une évaluation liée au poste ou une présélection d'emploi avant d'être embauchés.  Pour en savoir plus, consultez notre processus de recrutement.

Déclaration concernant l'égalité d'accès à l'emploi (É.-U.)

General Motors est fière d'être un employeur souscrivant au principe de l'égalité d'accès à l'emploi.  Tous les candidats qualifiés seront pris en compte, sans égard à la race, à la couleur, à la religion, au sexe, à l'orientation sexuelle, à l'identité de genre, à l'origine ethnique, aux situations de handicap ou au statut protégé d'ancien combattant. 

Aménagements (É.-U. et Canada)

General Motors offre des occasions à tous les chercheurs d'emploi, y compris les personnes handicapées. Si vous avez besoin d'un accommodement raisonnable pour vous aider dans votre recherche d'emploi ou la soumission de votre candidature, envoyez-nous un courriel à l'adresse [email protected] ou appelez-nous au 800 865-7580. Veuillez inclure dans votre courriel une description spécifique du type d'accommodement demandé, ainsi que le titre d'emploi et le numéro de demande du poste auquel vous postulez.