[Skip To Content]

Senior Programmatic Media Specialist

  • 위치
    • Detroit, Michigan
  • 직무 유형 Full time
  • 게시됨
  • Job Requisition JR-202611062

설명

As a Senior Programmatic Media Specialist at MediaOne, General Motors’ in-house media agency, you are the go‑to expert for programmatic performance on your assigned GM brands (e.g., Chevrolet, GMC, Buick, Cadillac, OnStar, and corporate campaigns) . You’ll own the bridge between hands‑on‑keys execution and strategic recommendations —translating complex data into clear stories, guiding optimization roadmaps, and helping shape how we invest across programmatic channels.

You’ll partner directly with brand leads, planners, audience and analytics teams, and may provide day‑to‑day guidance to more junior specialists to ensure we deliver consistent, best‑in‑class work for GM.

Lead performance & optimization strategy:

  • Own in‑flight optimization strategy across display, online video, CTV, audio, and emerging programmatic formats for your GM brands.

  • Diagnose channel, audience, and inventory performance to recommend smart shifts in:

  • Format and channel mix.

  • Deal mix (open exchange vs PMPs vs programmatic guaranteed).

  • Bid strategies (manual vs algorithmic, tCPA, tROAS, vCPM, etc.).

  • Proactively design and run structured test agendas (e.g., SPO initiatives, new supply partners, new optimization levers) and roll successful tactics into MediaOne playbooks.

Stakeholder‑facing performance ownership:

  • Serve as a primary point of contact for programmatic performance discussions with internal GM stakeholders (brand, planning, analytics) and, as needed, senior marketing partners.

  • Build and present performance narratives that connect programmatic metrics to GM business outcomes and next‑step recommendations.

  • Help shape POVs on platform changes, market shifts, and identity/measurement challenges for your brands.

Channel excellence & innovation:

  • Contribute to the development of MediaOne programmatic best practices, guardrails, and standards .

  • Evaluate and pilot emerging DSP features, automation, and AI‑driven optimization tools —balancing innovation with control, transparency, and accountability for GM.

  • Identify and help resolve non‑routine challenges (e.g., frequency fragmentation, under‑delivery in constrained environments, performance drops after policy changes, measurement discrepancies).

Team guidance & quality control:

  • Provide guidance and informal mentorship to Programmatic Specialists on campaign setup, QA, and optimization techniques.

  • Help prioritize workload across brands and campaigns, troubleshoot platform issues, and escalate vendor/platform problems when needed.

  • Champion high standards for QA, documentation, and adherence to GM brand safety, suitability, and privacy requirements.

Background & experience:

  • Bachelor’s degree required

  • 4+ years of experience in programmatic media buying with meaningful budget responsibility and multi‑format exposure (ideally across large, complex advertisers).

Technical depth:

  • Strong hands‑on experience in one or more enterprise DSPs (DV360, The Trade Desk, Amazon, Yahoo, etc.) across display, video, and CTV; audio and other formats a plus.

  • Ability to independently troubleshoot and resolve DSP related discrepancies

Deep working knowledge of:

  • Deal types and inventory strategy (open exchange, PMPs, preferred deals, programmatic guaranteed).

  • Optimization levers across bids, budgets, audiences, inventory, and creative.

  • Quality and compliance controls (viewability, IVT/fraud, brand safety/suitability, geo and regulatory considerations).

  • Familiarity with identity and measurement topics (cookie deprecation, clean rooms, cross‑device measurement) and how they influence optimization strategies for GM’s brands.

Analytical & strategic skills:

  • Excellent analytical skills; comfortable interrogating large datasets and distilling them into clear, prioritized action plans.

  • Ability to think beyond channel silos and understand the role of programmatic within broader full‑funnel and omni‑channel plans for Chevrolet, GMC, Buick, Cadillac, OnStar, and corporate campaigns

  • Track record of designing tests, interpreting results, and scaling successful tactics.

Communication, influence & leadership:

  • Strong presentation and storytelling skills—you can make complex performance and auction dynamics understandable to non‑specialists.

  • Confident working with and influencing cross‑functional partners and more senior stakeholders within GM and MediaOne.

  • Demonstrated ownership mindset: you work under general guidance , set your own plan within agreed guardrails, and raise flags early when something’s off.

  • Experience informally coaching or supporting junior team members is a plus.

#LI-MO1

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)

이 직무는 하이브리드 직무로 분류됩니다. 즉, 선발된 지원자는 특정 근무지로 주 3일 이상(또는 관리자가 지정한 다른 빈도로) 특정 근무지로 출근해야 합니다.

이 직무는 리로케이션 혜택을 받을 수 있습니다.

다양성 정보

General Motors는 법적으로 금지된 차별을 배제하는 것은 물론 포용성과 소속감을 진정으로 장려하는 직장이 되기 위해 노력하고 있습니다. 당사는 다양성이 보장되는 환경에서 직원들이 역량을 발휘하고 우리 고객을 위한 더 좋은 제품을 개발할 수 있다고 믿습니다. 따라서 입사에 관심 있는 사람이 있다면 포지션별 주요 업무와 자격을 확인하고 본인이 보유한 기술과 능력에 부합하는 모든 포지션에 적극적으로 지원하기를 장려합니다. 지원자는 채용 과정에서 역할 관련 평가(해당하는 경우) 및/또는 채용 전 스크리닝을 통과해야 합니다.  자세한 정보는 GM 채용 과정 안내를 참고하십시오.

공평한 취업 기회 선언 (미국)

General Motors는 공평한 기회를 제공하는 고용주임을 자부합니다.  자격을 만족하는 지원자는 인종과 피부색, 성별, 성적 지향, 성별 정체성, 국적, 장애, 재향 군인 보호법 적용 여부와 상관없이 채용 후보로서 심사를 받습니다. 

숙소 (미국 및 캐나다)

General Motors는 장애인을 포함한 모든 구직자들에게 취업 기회를 제공합니다. 구직이나 취업 지원에 도움이 되는 합리적인 숙소가 필요한 경우 [email protected]으로 이메일을 보내시거나 800-865-7580으로 전화주십시오. 이메일에, 귀하가 요청하는 특정한 숙소에 대한 설명과 귀하가 지원하는 직무와 채용 요청서 번호를 포함해주세요.