Senior Programmatic Media Specialist

Description

As a Senior Programmatic Media Specialist at MediaOne, General Motors’ in-house media agency, you are the go‑to expert for programmatic performance on your assigned GM brands (e.g., Chevrolet, GMC, Buick, Cadillac, OnStar, and corporate campaigns) . You’ll own the bridge between hands‑on‑keys execution and strategic recommendations —translating complex data into clear stories, guiding optimization roadmaps, and helping shape how we invest across programmatic channels.

You’ll partner directly with brand leads, planners, audience and analytics teams, and may provide day‑to‑day guidance to more junior specialists to ensure we deliver consistent, best‑in‑class work for GM.

Lead performance & optimization strategy:

• Own in‑flight optimization strategy across display, online video, CTV, audio, and emerging programmatic formats for your GM brands.

• Diagnose channel, audience, and inventory performance to recommend smart shifts in:

• Format and channel mix.

• Deal mix (open exchange vs PMPs vs programmatic guaranteed).

• Bid strategies (manual vs algorithmic, tCPA, tROAS, vCPM, etc.).

• Proactively design and run structured test agendas (e.g., SPO initiatives, new supply partners, new optimization levers) and roll successful tactics into MediaOne playbooks.

Stakeholder‑facing performance ownership:

• Serve as a primary point of contact for programmatic performance discussions with internal GM stakeholders (brand, planning, analytics) and, as needed, senior marketing partners.

• Build and present performance narratives that connect programmatic metrics to GM business outcomes and next‑step recommendations.

• Help shape POVs on platform changes, market shifts, and identity/measurement challenges for your brands.

Channel excellence & innovation:

• Contribute to the development of MediaOne programmatic best practices, guardrails, and standards .

• Evaluate and pilot emerging DSP features, automation, and AI‑driven optimization tools —balancing innovation with control, transparency, and accountability for GM.

• Identify and help resolve non‑routine challenges (e.g., frequency fragmentation, under‑delivery in constrained environments, performance drops after policy changes, measurement discrepancies).

Team guidance & quality control:

• Provide guidance and informal mentorship to Programmatic Specialists on campaign setup, QA, and optimization techniques.

• Help prioritize workload across brands and campaigns, troubleshoot platform issues, and escalate vendor/platform problems when needed.

• Champion high standards for QA, documentation, and adherence to GM brand safety, suitability, and privacy requirements.

Background & experience:

• Bachelor’s degree required

• 4+ years of experience in programmatic media buying with meaningful budget responsibility and multi‑format exposure (ideally across large, complex advertisers).

Technical depth:

• Strong hands‑on experience in one or more enterprise DSPs (DV360, The Trade Desk, Amazon, Yahoo, etc.) across display, video, and CTV; audio and other formats a plus.

• Ability to independently troubleshoot and resolve DSP related discrepancies

Deep working knowledge of:

• Deal types and inventory strategy (open exchange, PMPs, preferred deals, programmatic guaranteed).

• Optimization levers across bids, budgets, audiences, inventory, and creative.

• Quality and compliance controls (viewability, IVT/fraud, brand safety/suitability, geo and regulatory considerations).

• Familiarity with identity and measurement topics (cookie deprecation, clean rooms, cross‑device measurement) and how they influence optimization strategies for GM’s brands.

Analytical & strategic skills:

• Excellent analytical skills; comfortable interrogating large datasets and distilling them into clear, prioritized action plans.

• Ability to think beyond channel silos and understand the role of programmatic within broader full‑funnel and omni‑channel plans for Chevrolet, GMC, Buick, Cadillac, OnStar, and corporate campaigns

• Track record of designing tests, interpreting results, and scaling successful tactics.

Communication, influence & leadership:

• Strong presentation and storytelling skills—you can make complex performance and auction dynamics understandable to non‑specialists.

• Confident working with and influencing cross‑functional partners and more senior stakeholders within GM and MediaOne.

• Demonstrated ownership mindset: you work under general guidance , set your own plan within agreed guardrails, and raise flags early when something’s off.

• Experience informally coaching or supporting junior team members is a plus.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

This job may be eligible for relocation benefits.

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