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Designer - Brand Identity

  • 위치
    • Warren, Michigan
  • 직무 유형 Full time
  • 게시됨
  • Job Requisition JR-202611274

설명

Work Arrangement:   This role is categorized as hybrid. This means the successful candidate is expected to report to the office in Warren, MI three times per week or other frequency dictated by the business.

Human Interface Design Overview

Drive the Future of Automotive Experiences, Join Our Human Interface Design Team!

Are you passionate about crafting intuitive, beautiful, and human-centered digital experiences across vehicles, web, and mobile platforms? Our Human Interface Design (HID) team is redefining how people interact with automotive technology both inside and outside the vehicle. From in-vehicle displays to connected apps and foundational design systems across software and hardware, we create seamless experiences that feel effortless, engaging, and safe.

What We Do

  • Understand Drivers & Passengers: We dive deep into user research to uncover real needs and behaviors on the road and beyond.

  • Design Across Platforms: From infotainment systems to mobile apps and web portals to hardware switch configurations, we build cohesive digital ecosystems that connect users to their vehicles and services.

  • Build Strong Foundations: We develop scalable design systems and interaction models that ensure consistency, accessibility, and innovation across all touchpoints.

  • Innovate Interactions: We define how users navigate voice controls, advanced driver-assist features, and connected services.

  • Champion Safety & Accessibility: Every design is inclusive, distraction-free, and aligned with global safety standards.

  • Collaborate Across Teams: We work hand-in-hand with engineers, product managers, interior and exterior designers and UX researchers to bring ideas to life.

Why Join Us?

  • Impact at Scale: Your designs will shape the driving and digital experience for millions of users worldwide.

  • Creative Freedom: Explore bold ideas and push the boundaries of automotive and digital design.

  • Continuous Growth: Learn from a team of experts and stay ahead in the rapidly evolving mobility and tech landscape.

  • User-First Culture: Every decision starts with empathy for the driver, passenger, and digital user.

If you're ready to design the future of mobility we’d love to meet you!

Brand Identity Designer

The Brand Identity Group resides in Vehicle OS under Human Interface Design; this is where GM’s UX becomes real inside the digital cabin. This role helps shape how brand identity is expressed across the in-vehicle experience, ensuring that every image, narrative, and design moment reflects the brand’s heritage and its future-forward identity. You will collaborate closely with the physical design studio, brand strategy, and UX teams to translate brand identity into compelling visuals and storytelling. In this role, you will create high-fidelity visual narratives, executive presentations, brand DNA guides, UX brand direction, high-fidelity visuals, and brand-specific content documentation that align product, studio, and leadership around a clear north star. The culture here is studio-like, collaborative, and built on taste, craft, and strategic thinking. You’ll be surrounded by designers who care deeply about the work, who critique with intent, and who push each other toward excellence. This is a role requiring strong visual craft, independent judgment, and the ability to drive work across partners with limited guidance.

Your Primary Focus

  • Evangelize Brand on behalf of In-Vehicle UX Digital brand expression, brand storytelling, communication design, and narrative cohesion between physical brand DNA and in-vehicle UX.

  • Brand Identity You make the brand identity actionable across UX, and are aligned with the physical studios intent.

  • Brand Strategy Articulate, Craft and help define UX brand strategies side by side with your peers.

Key Deliverables

  • DNA Guides Visual and narrative documents capturing each brand’s soul, tone, personality, and heritage in ways usable for UX teams.

  • Brand Strategy How the brand shows up in the digital cabin; translation of brand language, philosophy, and physical design into UX behaviors and visuals.

  • Marketing Request Images High-quality brand visuals used for product communication, digital launches, studio presentations, and leadership reviews.

  • Cross-Brand Presentations Executive-level storytelling spanning multiple GM brands; comparisons, alignments, visual narratives.

  • Communication Design High-quality figslides, keynote decks, PowerPoint narratives, and brand frameworks that connect strategy to creativity.

  • Brand-Specific Vehicle Content Documentation Brand specific, vehicle specific documentation that collects software, screens, apps, feature-level explanations, software-generation changes, and the brand context for each experience.

Your Skills & Abilities (Required Qualifications)

  • 3+ years of professional experience in UX design, branding, communication design, or a closely related field.

  • A portfolio that demonstrates strong visual craft and the ability to tell clear, compelling stories through design.

  • Strong understanding of human interface design principles and best practices.

  • Ability to work independently with limited guidance, identify problem areas, and create clarity through design thinking and communication.

  • Ability to iterate quickly, establish a clear point of view, and navigate cross-functional feedback with sound judgment.

  • Strong visual storytelling and communication skills, with the ability to explain why design choices work and support recommendations with clear examples.

  • Strong design sensibility, passion for brand expression, and appreciation for the balance between creativity, restraint, and usability.

  • Comfort working through moderate complexity and technical detail, with experience collaborating closely with engineers, product managers, and other cross-functional partners.

What Will Give You A Competitive Edge (Preferred Qualifications)

  • 3+ years of professional experience as a leader of brands

  • Examples of brand executions and how and why they differ

  • Branded systems, principles and rules established and launched as guidelines

  • Experience designing content for non-traditional interfaces (e.g., automotive, voice, or wearable devices)

Portfolio Submission

To be considered for this position, you will need to submit a portfolio in addition to your resume and profile. We strongly recommend linking your online portfolio in the "website" section of the application. If your portfolio is not available online, please follow the instructions below to upload your portfolio as a separate attachment as you did with the resume. Please NO dropbox files or Google docs.

To submit portfolio file: Save your portfolio as a PDF document.  Name your portfolio your LAST NAME_FIRST NAME. Example: Candidate name is John Smith. Portfolio PDF file name is: Smith_John.pdf  Upload as an attachment - you may have to condense the file.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)

이 직무는 하이브리드 직무로 분류됩니다. 즉, 선발된 지원자는 특정 근무지로 주 3일 이상(또는 관리자가 지정한 다른 빈도로) 특정 근무지로 출근해야 합니다.

이 직무는 리로케이션 혜택을 받을 수 있습니다.

다양성 정보

General Motors는 법적으로 금지된 차별을 배제하는 것은 물론 포용성과 소속감을 진정으로 장려하는 직장이 되기 위해 노력하고 있습니다. 당사는 다양성이 보장되는 환경에서 직원들이 역량을 발휘하고 우리 고객을 위한 더 좋은 제품을 개발할 수 있다고 믿습니다. 따라서 입사에 관심 있는 사람이 있다면 포지션별 주요 업무와 자격을 확인하고 본인이 보유한 기술과 능력에 부합하는 모든 포지션에 적극적으로 지원하기를 장려합니다. 지원자는 채용 과정에서 역할 관련 평가(해당하는 경우) 및/또는 채용 전 스크리닝을 통과해야 합니다.  자세한 정보는 GM 채용 과정 안내를 참고하십시오.

공평한 취업 기회 선언 (미국)

General Motors는 공평한 기회를 제공하는 고용주임을 자부합니다.  자격을 만족하는 지원자는 인종과 피부색, 성별, 성적 지향, 성별 정체성, 국적, 장애, 재향 군인 보호법 적용 여부와 상관없이 채용 후보로서 심사를 받습니다. 

숙소 (미국 및 캐나다)

General Motors는 장애인을 포함한 모든 구직자들에게 취업 기회를 제공합니다. 구직이나 취업 지원에 도움이 되는 합리적인 숙소가 필요한 경우 [email protected]으로 이메일을 보내시거나 800-865-7580으로 전화주십시오. 이메일에, 귀하가 요청하는 특정한 숙소에 대한 설명과 귀하가 지원하는 직무와 채용 요청서 번호를 포함해주세요.