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GMI Customer Research Sr. Analyst

  • 위치
    • Warren, Michigan
  • 직무 유형 Full time
  • 게시됨
  • Job Requisition JR-202611707

설명

The Role

The Senior Market Research Analyst for GM International plays a critical role in leading customer research and insight generation across International markets, including South America, South Korea, the Middle East, Mexico, and Canada. This position is accountable for delivery of research and insights, from study design through analysis and recommendation development.

The role is expected to operate with minimal oversight, navigate complex and ambiguous business questions. Beyond reporting findings, the analyst translates data, market research, trends, and market signals into clear, data-backed recommendations that drive alignment and influence decisions related to product development, positioning, communication, technologies, and local market strategy.

What You’ll Do

  • The Senior Market Research Analyst role is expected to operate independently, proactively understand risks, and propose actions.
  • Lead delivery of primary and secondary research projects for GM International, including understanding research objectives, methodology selection, fieldwork oversight, analysis, synthesis and recommendations.
  • Independently design and execute complex quantitative and qualitative research using the appropriate methodologies, tools, and suppliers.
  • Develop research instruments, including questionnaires, discussion guides, and analysis frameworks, across a wide range of global and local business topics.
  • Manage multiple complex, multi-stakeholder projects simultaneously, proactively identifying risks, adjusting approach as needed, and ensuring high-quality delivery on time.
  • Analyze and integrate primary research, internal business data, external market data, and secondary sources to uncover strategic insights and business implications.
  • Translate findings into clear, actionable, data-backed recommendations that drive alignment and influence decisions across product, marketing, digital, and business teams.
  • Create compelling narratives and executive-ready presentations that simplify complex issues, strengthen understanding, and guide actions and decisions.
  • Partner effectively with cross-functional and cross-regional stakeholders to clarify objectives, challenge assumptions, and align on decisions and next steps.
  • Maintain strong relationships with research suppliers and oversee project execution, logistics, quality, and deliverables.
  • Contribute to continuous improvement by identifying opportunities to improve research methods, tools, and workflows, including the use of AI-enabled approaches where appropriate.

Required Qualifications

  • Bachelor’s degree in Market Research, Analytics, Behavioral Science, Marketing, Psychology, Statistics, or a related field.
  • 5+ years of experience in consumer research, insights, analytics, strategic planning, or marketing.
  • Demonstrated ability to independently lead research and insight projects with minimal oversight.
  • Strong quantitative and qualitative research design capabilities, including survey design, interview and discussion guide development, sampling approaches, and methodology selection.
  • Experience with advanced analytical techniques such as regression, factor and cluster analysis, MaxDiff, conjoint, and pricing methods as relevant to the business need.
  • Ability to work through complex, ambiguous, and novel business problems and convert them into structured, data-driven solutions.
  • Proven ability to influence stakeholders and drive alignment through clear, evidence-based recommendations, not just present findings.
  • Strong project management skills, including the ability to manage multiple deliverables, anticipate risks, remove blockers, and maintain momentum across stakeholders.
  • Excellent communication and storytelling skills, with the ability to tailor messages to technical, business, and leadership audiences.
  • Proficiency in Word, PowerPoint, and Excel.
  • Ability to combine survey data with behavioral, digital, CRM, social, or secondary data sources to generate richer insights.
  • Experience using AI-enabled platforms or large language model tools to support research design, open-end coding, transcript summarization, literature review, insight mining, concept evaluation, or synthesis of large information sets.
  • Ability to apply AI responsibly by validating outputs, checking for bias or hallucination, protecting confidential data, and using human judgment to ensure research quality.
  • Comfort experimenting with emerging AI research workflows that improve speed, consistency, and actionability without compromising methodological rigor.

Preferred Qualifications

  • Master’s degree in Marketing Research, Analytics, Behavioral Sciences, Statistics, or a related field.
  • Advanced expertise in quantitative and qualitative methodologies such as conjoint, MaxDiff, segmentation, ethnography, pricing, and advanced text analytics.
  • Experience using AI or advanced analytics to improve research efficiency, insight generation, and business impact.
  • Familiarity with global automotive market dynamics, consumer behavior, and competitive intelligence.
  • Experience coaching peers, sharing best practices, or helping elevate research quality across a broader team.
  • Strong analytical skills, including experience working with raw data, cross-tabs, segmentation, trend analysis, and synthesizing multiple sources into clear business implications.
  • Proficiency in research and analytics tools such as SPSS, Q, R, or equivalent software used to analyze, visualize, and communicate findings.

If you're passionate about consumer research in the automotive industry, apply now and help shape the future of our International Operations!

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)

이 직무는 하이브리드 직무로 분류됩니다. 즉, 선발된 지원자는 특정 근무지로 주 3일 이상(또는 관리자가 지정한 다른 빈도로) 특정 근무지로 출근해야 합니다.

이 직무는 리로케이션 혜택을 받을 수 없습니다. 모든 리로케이션 관련 비용은 최종선정 된 지원자가 부담해야 합니다.

다양성 정보

General Motors는 법적으로 금지된 차별을 배제하는 것은 물론 포용성과 소속감을 진정으로 장려하는 직장이 되기 위해 노력하고 있습니다. 당사는 다양성이 보장되는 환경에서 직원들이 역량을 발휘하고 우리 고객을 위한 더 좋은 제품을 개발할 수 있다고 믿습니다. 따라서 입사에 관심 있는 사람이 있다면 포지션별 주요 업무와 자격을 확인하고 본인이 보유한 기술과 능력에 부합하는 모든 포지션에 적극적으로 지원하기를 장려합니다. 지원자는 채용 과정에서 역할 관련 평가(해당하는 경우) 및/또는 채용 전 스크리닝을 통과해야 합니다.  자세한 정보는 GM 채용 과정 안내를 참고하십시오.

공평한 취업 기회 선언 (미국)

General Motors는 공평한 기회를 제공하는 고용주임을 자부합니다.  자격을 만족하는 지원자는 인종과 피부색, 성별, 성적 지향, 성별 정체성, 국적, 장애, 재향 군인 보호법 적용 여부와 상관없이 채용 후보로서 심사를 받습니다. 

숙소 (미국 및 캐나다)

General Motors는 장애인을 포함한 모든 구직자들에게 취업 기회를 제공합니다. 구직이나 취업 지원에 도움이 되는 합리적인 숙소가 필요한 경우 [email protected]으로 이메일을 보내시거나 800-865-7580으로 전화주십시오. 이메일에, 귀하가 요청하는 특정한 숙소에 대한 설명과 귀하가 지원하는 직무와 채용 요청서 번호를 포함해주세요.