설명
The Chevrolet Integrated Intelligence Manager is a brand focused creative and brand equity intelligence provider within the Marketing Strategy Intelligence team, ensuring data-informed decision-making across product marketing (left) and marketing strategy (center) pillars in the marketing organization
This role is responsible for tracking and providing insights on brand equity, imagery and creative performance objectives, crafting compelling data-driven narratives that optimize marketing efforts.
The successful candidate must possess a strong blend of marketing, brand equity, creative and brand research experience, with expertise in defining, analyzing creative and equity performance measurement to influence and shape brand positioning and creative strategy.
WHAT YOU’LL DO:
Brand & Creative Performance Insights
- Implement performance measurement frameworks for marketing campaigns including Creative KPIs (Creative Quality, Brand and Imagery Impacts)
- Conduct post-campaign analysis to uncover insights and guide future Creative and brand positioning strategies.
- Partner with internal teams (Customer research, Marketing Applied Science, Marketing Excellence, measurement agencies, etc.) to communicate objective-led KPIs and key business questions to drive data-driven marketing decisions.
- Collaborate with the Global Strategy Intelligence Lead at MSI to develop cohesive, data-driven narratives that leverage Brand Power and Creative Accelerator measurement for strategic decision-making.
- Guide global marketing on brand centric measurement and creative learnings
- Lead monthly Brand Equity & Creative performance stand up, presenting brand salience, imagery, creative performance outcomes to CMOs and Strategy team
Media and Channel partnership
- Understand how channels drive brand equity versus conversion marketing
- Guide with learnings on fit-for-platform creative execution, comparing campaigns versus historical norms and platform best practices
- Ensure channel creative measurement aligns with the brand’s positioning and business objectives
- Partner with Media team on in-market Creative performance signals and creative post campaign analysis
Agency and capability team collaboration and data integrity
- Partner with internal teams (Customer research, Marketing Applied Science, Marketing Excellence, measurement agencies, etc.) to understand research foundation, methodologies, cadence and leverage
- Collaborate with Marketing Applied Sciences team to ensure brand building and creative quality vectors factor into post campaign results and market mix model outcomes
- Work with global team on standard brand equity and creative measurement approaches
Senior Level Reporting, Interacting & Storytelling
- Develop compelling presentations for senior leadership, translating complex data and research outcomes into single thread strategic recommendations.
- Integrate cross-brand insights and common themes to present a holistic view of marketing effectiveness.
- Institutionalize marketing analytics best practices, ensuring continuous optimization and performance improvement.
- Utilize tools (Brand Power, Creative Accelerator, Opportunity Finder, etc.) to generate actionable insights to refine advertising strategies and messaging that appeal to specific custom bases.
Ad Hoc & Opportunity Analysis
- Prioritize and manage ad-hoc analyses to address critical marketing questions and uncover untapped opportunities.
- Identify, frame, and quantify marketing and advertising opportunities through data-driven insights.
- Collaborate with the Experimentation Center of Excellence to propose testing strategies and optimize marketing ROI.
Qualifications:
- Bachelor’s degree required; Master’s degree is a plus
- Minimum of 7-10+ years of experience in advertising/marketing, with at least 3-5 years including research, strategy or insights related roles, within the automotive, CPG or similarly dynamic industry
- Experience in delivering recommendations to brand marketing leaders with metrics associated with driving brand equity and creative activation.
- Proven experience in managing large-scale, multi-channel creative and brand equity analysis in a fast-paced, dynamic environment with multiple stakeholders
- Strong understanding of both digital and traditional advertising channels and their drivers of brand equity and consideration
- People leadership and coaching skills – guides critical thinking, expansive storytelling, influencing with a deep emphasis on customer behavior and insights applied to commercial actions
- Strong skills in Excel data blending with compelling Powerpoint visualization expertise.
- Tableau and PowerBi skills are an added plus.
#L1-MO
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)
이 직무는 하이브리드 직무로 분류됩니다. 즉, 선발된 지원자는 특정 근무지로 주 3일 이상(또는 관리자가 지정한 다른 빈도로) 특정 근무지로 출근해야 합니다.
이 직무는 리로케이션 혜택을 받을 수 있습니다.
다양성 정보
General Motors는 법적으로 금지된 차별을 배제하는 것은 물론 포용성과 소속감을 진정으로 장려하는 직장이 되기 위해 노력하고 있습니다. 당사는 다양성이 보장되는 환경에서 직원들이 역량을 발휘하고 우리 고객을 위한 더 좋은 제품을 개발할 수 있다고 믿습니다. 따라서 입사에 관심 있는 사람이 있다면 포지션별 주요 업무와 자격을 확인하고 본인이 보유한 기술과 능력에 부합하는 모든 포지션에 적극적으로 지원하기를 장려합니다. 지원자는 채용 과정에서 역할 관련 평가(해당하는 경우) 및/또는 채용 전 스크리닝을 통과해야 합니다. 자세한 정보는 GM 채용 과정 안내를 참고하십시오.
공평한 취업 기회 선언 (미국)
General Motors는 공평한 기회를 제공하는 고용주임을 자부합니다. 자격을 만족하는 지원자는 인종과 피부색, 성별, 성적 지향, 성별 정체성, 국적, 장애, 재향 군인 보호법 적용 여부와 상관없이 채용 후보로서 심사를 받습니다.
숙소 (미국 및 캐나다)
General Motors는 장애인을 포함한 모든 구직자들에게 취업 기회를 제공합니다. 구직이나 취업 지원에 도움이 되는 합리적인 숙소가 필요한 경우 [email protected]으로 이메일을 보내시거나 800-865-7580으로 전화주십시오. 이메일에, 귀하가 요청하는 특정한 숙소에 대한 설명과 귀하가 지원하는 직무와 채용 요청서 번호를 포함해주세요.