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Martech Lead

  • 위치
    • Mexico City, México
  • 직무 유형 Full time
  • 게시됨
  • Job Requisition JR-202616874

설명

Hybrid: This position requires to work 3 days on site 2 days at home remote on a full-time basis

Role Overview
A Martech Lead who connects marketing strategy, customer data, experimentation, analytics, and AI. This role owns the evolution of the marketing technology ecosystem and turns fragmented marketing signals into trusted data products, actionable insights, and scalable customer experiences.

The ideal candidate combines Martech with practical experience in data analysis, Databricks or Lakehouse environments, experimentation, identity resolution, and AI-enabled marketing.

They can move from business problems to data solutions, from test design to insight, and from insight to measurable action.

Core Responsibilities
• Lead the strategy and integration of the marketing data and technology ecosystem across CRM, customer data, media, web, analytics, activation, and measurement.
• Build and manage scalable marketing data products and pipelines using SQL, Python, Databricks, APIs, and cloud data platforms.
• Establish reliable data foundations for audience management, identity resolution, customer journeys, campaign measurement, and business reporting.
• Design and analyze A/B tests, holdouts, incrementality studies, and personalization experiments to improve marketing performance.
• Apply AI and machine learning to use cases such as lead scoring, propensity modeling, audience intelligence, journey optimization, personalization, and predictive measurement.
• Translate campaign and customer data into clear recommendations connected to leads, visits, conversions, revenue, and customer value.
• Lead data governance, privacy, consent, quality, documentation, and responsible use of customer data.
• Partner with marketing, media, analytics, engineering, agencies, and technology teams to deliver practical, scalable solutions.


Required Capabilities
• Strong SQL and Python skills for marketing data analysis, transformation, validation, and modeling.
• Hands-on experience with Databricks or a comparable cloud lakehouse environment.
• Knowledge of experimentation design, statistical analysis, incrementality, attribution, and marketing performance measurement.
• Understanding of CDPs, CRM, identity resolution, audience activation, marketing automation, personalization, and media ecosystems.
Experience applying AI or machine learning to marketing, customer, or commercial problems.
• Ability to communicate technical concepts and analytical insights clearly to senior business stakeholders.

• Ability to communicate in English and Spanish.

Technical Nice to Haves
• Experience with Adobe Experience Cloud, Adobe Analytics, Adobe Target, Salesforce Marketing Cloud or CDP, Tealium, and mParticle.
• Familiarity with media and activation platforms such as DV360, The Trade Desk, Xandr, LiveRamp, and programmatic ecosystems.
• Experience with cloud data platforms and engineering tools such as Databricks, Snowflake, BigQuery, Azure Data Factory, APIs, and modern ETL/ELT workflows.
• Familiarity with analytics and visualization tools such as Power BI, Tableau, Looker, Google Analytics 4, or similar platforms.
• Exposure to consent management, identity solutions, personalization platforms, and AI/ML tools used in marketing.

In case you need any reasonable adjustment to continue with your process, let your recruiter know.

Remember to attach your CV when applying to this vacancy.

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We respect and value what each individual contribution to our team, including their origin, education, sex, race, ethnic group, sexual orientation, gender expression and / or identity, religious context, age, generation, and disability. We believe that our ability to meet the needs and expectations of an increasingly diverse and global customer base is closely linked to the diversity and inclusion that we experience within General Motors.

GM은 이 직무에 대해 이민 관련 스폰서십을 제공하지 않습니다. 현재 또는 미래에 GM 이민 스폰서십이 필요한 경우 이 직무에 지원하지 마십시오.

이 직무는 하이브리드 직무로 분류됩니다. 즉, 선발된 지원자는 특정 근무지로 주 3일 이상(또는 관리자가 지정한 다른 빈도로) 특정 근무지로 출근해야 합니다.

이 직무는 리로케이션 혜택을 받을 수 없습니다. 모든 리로케이션 관련 비용은 최종선정 된 지원자가 부담해야 합니다.

다양성 정보

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공평한 취업 기회 선언 (미국)

General Motors는 공평한 기회를 제공하는 고용주임을 자부합니다.  자격을 만족하는 지원자는 인종과 피부색, 성별, 성적 지향, 성별 정체성, 국적, 장애, 재향 군인 보호법 적용 여부와 상관없이 채용 후보로서 심사를 받습니다. 

숙소 (미국 및 캐나다)

General Motors는 장애인을 포함한 모든 구직자들에게 취업 기회를 제공합니다. 구직이나 취업 지원에 도움이 되는 합리적인 숙소가 필요한 경우 [email protected]으로 이메일을 보내시거나 800-865-7580으로 전화주십시오. 이메일에, 귀하가 요청하는 특정한 숙소에 대한 설명과 귀하가 지원하는 직무와 채용 요청서 번호를 포함해주세요.