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Marketing Strategy & Intelligence Analyst

  • 위치
    • Warren, Michigan
  • 직무 유형 Full time
  • 게시됨
  • Job Requisition JR-202616924

설명

The Marketing Strategy & Intelligence Analyst delivers integrated, data-driven insights that inform brand strategy, creative development, and marketing decisions. This role synthesizes consumer, market, competitive, and brand performance information to answer key business questions and support strategic planning across the Cadillac and Chevrolet brands. The analyst partners closely with brand strategy, creative, media, and cross-functional stakeholders to translate insights into clear, actionable recommendations.

Key Responsibilities:

Brand Strategy & Consumer Insights

  • Analyze brand health, consumer perceptions, and competitive trends to identify strategic opportunities for the Cadillac or Chevrolet brand.

  • Integrate findings from syndicated research, brand tracking, campaign measurement, and market intelligence to answer key business questions and identify growth opportunities.

  • Leverage performance metrics such as Brand Power and Creative Accelerator measurement to inform brand and creative guidance.

  • Mine Demand Spaces, NVCS, YouGov (BrandIndex, Profiles), Brand Power, Creative Accelerator, and other sources/platforms to provide input to brand, product marketing, and brand strategy teams.

  • Contribute to strategic recommendations by identifying the drivers behind changes in brand equity and consumer behavior.

  • Track automotive and adjacent industry trends to provide context for brand performance and strategic planning.

  • Independently manage recurring brand and marketing analyses (e.g., brand health reviews, campaign retros, quarterly wraps) to identify trends, key learnings, and implications for future planning.

  • Collaborate with internal teams to answer business questions and support marketing decisions.

Strategic Analysis & Business Intelligence

  • Conduct exploratory analyses to uncover emerging trends, competitive shifts, and changes in consumer sentiment.

  • Integrate multiple data sources to develop a holistic view of brand health, demand spaces, and market dynamics.

  • Provide analytical support for strategic planning initiatives through data-driven analyses and insight generation.

  • Summarize integrated findings and highlight business implications and options for cross-functional stakeholders.

Reporting & Storytelling

  • Build clear, visually compelling presentations (PowerPoint/Slides) that distill complex datasets into narratives and recommendations for brand, product, and marketing leadership.

  • Translate integrated findings into actionable business insights and strategic implications that support brand planning, creative development, and marketing decisions.

Ad Hoc Analysis

  • Investigate business questions related to consumer behavior, brand perceptions, competitive activity, and market trends.

  • Conduct custom analyses to support brand strategy, creative development, and marketing priorities, balancing near-term asks with recurring deliverables.

Required Skills & Experience:

  • Bachelor’s degree required, preferably in marketing, business, statistics, economics, or a related field.

  • 2+ years of experience in marketing analytics, insights, or a related field within a marketing organization.

  • Demonstrated ability to synthesize datasets into clear, actionable insights and recommendations.

  • Experience supporting cross-functional teams and collaborating with multiple stakeholders (e.g., brand, media, creative, research).

  • Demonstrated ability to quantify marketing opportunities and align KPIs with brand priorities and campaign objectives.

  • Experience working with syndicated market research and brand tracking tools (e.g., YouGov BrandIndex, YouGov Profiles, Kantar) and applying them to real business questions.

Technical Skills

  • Strong analytical and problem-solving abilities, with a focus on data-driven marketing and hypothesis-led analysis.

  • Experience with marketing performance metrics, insight generation, and optimization methodologies (e.g., campaign performance, brand tracking, creative testing).

  • Applied familiarity with creative and brand measurement tools and frameworks (e.g., Brand Power, Creative Accelerator, demand-space or segmentation frameworks).

  • Familiarity with both online and offline marketing channels and how they are measured.

  • Proficiency in Excel and/or Google Sheets for data analysis and quality checks.

  • Proficiency in PowerPoint and/or Google Slides for building clear, compelling presentations and visual stories.

  • (Nice to have) Exposure to marketing effectiveness tools (e.g., MMM, MTA) or experimentation frameworks.

#LI-MO1

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)

이 직무는 하이브리드 직무로 분류됩니다. 즉, 선발된 지원자는 특정 근무지로 주 3일 이상(또는 관리자가 지정한 다른 빈도로) 특정 근무지로 출근해야 합니다.

이 직무는 리로케이션 혜택을 받을 수 있습니다.

다양성 정보

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공평한 취업 기회 선언 (미국)

General Motors는 공평한 기회를 제공하는 고용주임을 자부합니다.  자격을 만족하는 지원자는 인종과 피부색, 성별, 성적 지향, 성별 정체성, 국적, 장애, 재향 군인 보호법 적용 여부와 상관없이 채용 후보로서 심사를 받습니다. 

숙소 (미국 및 캐나다)

General Motors는 장애인을 포함한 모든 구직자들에게 취업 기회를 제공합니다. 구직이나 취업 지원에 도움이 되는 합리적인 숙소가 필요한 경우 [email protected]으로 이메일을 보내시거나 800-865-7580으로 전화주십시오. 이메일에, 귀하가 요청하는 특정한 숙소에 대한 설명과 귀하가 지원하는 직무와 채용 요청서 번호를 포함해주세요.