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DRP Utilization Manager

  • 위치
    • Warren, Michigan
  • 직무 유형 Full time
  • 게시됨
  • Job Requisition JR-202618169

설명

The Role

GM continues to enhance its Digital Retail Platform (DRP), which provides an omnichannel learning, shopping, and buying experience for all GM brands. The platform enables customers to buy or lease their next vehicle 100% online, 100% in-store, or anywhere in between.

Reporting to the Associate Director – Digital Retail Platform, this role leads the strategies, operating rhythms, analytics, documentation, and cross-functional execution needed to support dealer implementation and increase dealer adoption and sustained utilization of the DRP experience. The role connects dealer needs, engagement, product direction, data integrity, implementation readiness, and scalable execution across the dealer network.

The overall objective is to provide product-related support for dealership platform implementation readiness and excellence and develop dealer post go-live support strategies to increase platform education and utilization to ultimately drive the desired business outcomes.   

 

What You’ll Do

  • Define the DRP value proposition for dealers and field partners, translating product capabilities into business outcomes, dealer benefits, and engagement messages.
  • Develop and maintain utilization materials, including value stories, presentations, job aids, talking points, and other enablement assets.
  • Define the DRP Utilization methodology, including business rules, data inputs, calculations, reporting cadence, governance, performance bands, thresholds, and escalation triggers.
  • Partner with Tech provider, Analytics, and Implementation teams to develop utilization tools, dashboards, workflows, and actionable reporting.
  • Lead and direct team of 16 DRP Performance Pro’s (DRP3) use of engagement dashboards; translate dealer feedback, field observations, utilization trends, and performance data into priorities, actions, product enhancements, and implementation decisions.
  • Own the DRP3 monthly game plan with Entrega, coordinate and execute dealer outreach, lead monthly and quarterly report-outs, and align dealer engagement with business strategy and measurable outcomes.
  • Set DRP3 engagement direction and maintain feedback loops among DRP3s, dealers, Implementation, Product, Analytics, and tech provider.
  • Own the OEM Portal D360 enhancement agenda, including prioritization, roadmap communication, dependency management, decision-making, and alignment with dealer utilization goals.
  • Partner with Implementation to address dealer readiness, product workflows, training, documentation, data, and change management needs.
  • Maintain product and data integrity across D360-related capabilities, including requirements, configurations, reporting logic, and dealer-facing experiences.
  • Own the DRP Training Guide, Runbook, SOPs, and Product Manual, ensuring effective governance, version control, stakeholder alignment, publication readiness, and ongoing training support.
  • Structure and operationalize process documentation, ownership, handoffs, review points, success measures, action logs, decision records, risks, dependencies, and required sign-offs before launch or scaled deployment.

 

Your Skills & Abilities (Required Qualifications)

  • Bachelor’s degree required; Business, Marketing, Tech/Digital or a related area preferred.
  • 5+ years of experience in one or more of the following: product management or operations, digital platform ownership, analytics or utilization strategy, dealer or field operations, automotive retail, implementation management, process design, operational excellence, training development, technical writing, product documentation, or change management.
  • Highly motivated and self-driven, with the ability to excel in a fast-paced, dynamic environment.
  • Strategic and analytical thinker who can translate utilization data, dealer feedback, and operational signals into clear priorities and actions.
  • Strong structure, discipline, follow-through, problem-framing, problem-solving, and decision-making skills, with a focus on practical, scalable solutions.
  • Strong written and verbal communication skills, including executive readouts, dealer-facing materials, process documentation, and product guidance.
  • Ability to manage multiple priorities, work through ambiguity, respond quickly to changing business needs, and maintain strong attention to detail and data integrity.
  • Comfortable leading operating rhythms, facilitating meetings, driving sign-offs, and holding partners accountable.
  • Familiarity with dealer operations, digital retailing, dealer engagement, product adoption, implementation practices, dashboards, performance reporting, data-driven decision-making, agile product development, process mapping, IT integrations, data governance, change management, stakeholder engagement, training, and content development.

 

What Will Give You a Competitive Edge (Preferred Qualifications)

  • Dealer channel or field experience.
  • Digital retailing, eCommerce, or Dealer Systems experience.
  • Experience working with cross-functional technology and business partners.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)

이 직무는 하이브리드 직무로 분류됩니다. 즉, 선발된 지원자는 특정 근무지로 주 3일 이상(또는 관리자가 지정한 다른 빈도로) 특정 근무지로 출근해야 합니다.

선발된 지원자는 이 직무를 위해 25% 미만의 출장을 다녀야 합니다.

이 직무는 리로케이션 혜택을 받을 수 없습니다. 모든 리로케이션 관련 비용은 최종선정 된 지원자가 부담해야 합니다.

다양성 정보

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공평한 취업 기회 선언 (미국)

General Motors는 공평한 기회를 제공하는 고용주임을 자부합니다.  자격을 만족하는 지원자는 인종과 피부색, 성별, 성적 지향, 성별 정체성, 국적, 장애, 재향 군인 보호법 적용 여부와 상관없이 채용 후보로서 심사를 받습니다. 

숙소 (미국 및 캐나다)

General Motors는 장애인을 포함한 모든 구직자들에게 취업 기회를 제공합니다. 구직이나 취업 지원에 도움이 되는 합리적인 숙소가 필요한 경우 [email protected]으로 이메일을 보내시거나 800-865-7580으로 전화주십시오. 이메일에, 귀하가 요청하는 특정한 숙소에 대한 설명과 귀하가 지원하는 직무와 채용 요청서 번호를 포함해주세요.