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Chevrolet CRM Specialist

  • 위치
    • Warren, Michigan
  • 직무 유형 Full time
  • 게시됨
  • Job Requisition JR-202618551

설명

The Role

Chevrolet has always been more than a car company—it is the brand of the people who show up: the DIYers, helpful neighbors, business builders, parents, and community members who move America forward. As a Chevrolet CRM Specialist on the Customer Engagement team, you will help make every customer interaction feel as meaningful as the people behind the brand.

As part of the Chevrolet Lifecycle CRM team, you will support the strategy, innovation, execution, and performance of 1:1 customer communications across the lifecycle. You will help bring customer-centric programs to life across email, direct mail, SMS, in-app, in-vehicle, and other channels, with a focus on acquisition and owner engagement.

This is an execution-heavy, cross-functional, data-informed role for a detail-oriented marketer who can manage multiple programs at once, connect channel execution to brand and enterprise outcomes, and use testing, learning, and optimization to improve customer engagement.

What You'll Do

  • Support the Assistant CRM Marketing Manager in planning, organizing, and coordinating campaign activities from brief through execution.

  • Lead project management and coordination for model-year refreshes and ongoing updates to key automated campaigns.

  • Track comprehensive project status, milestones, risks, dependencies, decisions, and next steps using formal project-management tools such as Adobe Workfront.

  • Coordinate the development, review, approval, and routing of customer-facing materials across internal teams, agencies, and contracted partners.

  • Partner with insights and analytics teams to incorporate customer research, user behavior, best practices, performance data, and test-and-learn results into campaign recommendations.

  • Collaborate across Lifecycle Marketing, Marketing Applied Sciences, Media, site teams, vehicle brand teams, Growth Brands, Sales Operations, Experiential and Events, Digital Retail, and agency partners to resolve issues and keep programs moving.

  • Prepare reports, presentations, program insights, and leadership-ready recommendations while identifying opportunities to improve execution quality, customer relevance, and business performance.

Your Skills & Abilities (Required Qualifications)

  • Bachelor’s degree from a four-year accredited college or university.

  • At least 2 years of experience in CRM, lifecycle marketing, digital marketing, or a related field.

  • Experience leading or supporting integrated, digital-first, automated, or addressable marketing campaigns and segmentation strategies.

  • Demonstrated project-management skills with the ability to prioritize and manage multiple complex campaigns simultaneously.

  • Experience using project-management software; familiarity with Adobe Workfront is required or expected to be developed on the job.

  • Ability to guide data-informed marketing decisions by partnering with analytics, insights, and performance teams.

  • Strong written and verbal communication, presentation, planning, time-management, problem-solving, and organizational skills.

  • Ability to build effective relationships across functions, manage competing priorities, and influence outcomes without direct authority.

  • Working knowledge of 1:1 and addressable technologies, modern digital channels, test-and-learn practices, and emerging AI/ML-enabled marketing capabilities, with the ability to learn and apply new tools.

What Will Give You A Competitive Edge (Preferred Qualifications)

  • Direct CRM agency experience or experience managing agency relationships and deliverables.

  • Experience developing tailored, customer-centric lifecycle programs across email, direct mail, SMS, in-app, in-vehicle, or comparable channels.

  • Experience translating customer insights, behavioral data, and campaign performance into strategic recommendations for leadership audiences.

  • Experience facilitating cross-functional problem solving and supporting high-performing teams in achieving performance goals.

  • Experience in automotive, mobility, retail, technology, or another consumer brand environment.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)

이 직무는 하이브리드 직무로 분류됩니다. 즉, 선발된 지원자는 특정 근무지로 주 3일 이상(또는 관리자가 지정한 다른 빈도로) 특정 근무지로 출근해야 합니다.

다양성 정보

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공평한 취업 기회 선언 (미국)

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숙소 (미국 및 캐나다)

General Motors는 장애인을 포함한 모든 구직자들에게 취업 기회를 제공합니다. 구직이나 취업 지원에 도움이 되는 합리적인 숙소가 필요한 경우 [email protected]으로 이메일을 보내시거나 800-865-7580으로 전화주십시오. 이메일에, 귀하가 요청하는 특정한 숙소에 대한 설명과 귀하가 지원하는 직무와 채용 요청서 번호를 포함해주세요.