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Chevrolet CRM Specialist

  • Localização
    • Warren, Michigan
  • Tipo de trabalho Full time
  • Postou
  • Job Requisition JR-202618551

Descrição

The Role

Chevrolet has always been more than a car company—it is the brand of the people who show up: the DIYers, helpful neighbors, business builders, parents, and community members who move America forward. As a Chevrolet CRM Specialist on the Customer Engagement team, you will help make every customer interaction feel as meaningful as the people behind the brand.

As part of the Chevrolet Lifecycle CRM team, you will support the strategy, innovation, execution, and performance of 1:1 customer communications across the lifecycle. You will help bring customer-centric programs to life across email, direct mail, SMS, in-app, in-vehicle, and other channels, with a focus on acquisition and owner engagement.

This is an execution-heavy, cross-functional, data-informed role for a detail-oriented marketer who can manage multiple programs at once, connect channel execution to brand and enterprise outcomes, and use testing, learning, and optimization to improve customer engagement.

What You'll Do

  • Support the Assistant CRM Marketing Manager in planning, organizing, and coordinating campaign activities from brief through execution.

  • Lead project management and coordination for model-year refreshes and ongoing updates to key automated campaigns.

  • Track comprehensive project status, milestones, risks, dependencies, decisions, and next steps using formal project-management tools such as Adobe Workfront.

  • Coordinate the development, review, approval, and routing of customer-facing materials across internal teams, agencies, and contracted partners.

  • Partner with insights and analytics teams to incorporate customer research, user behavior, best practices, performance data, and test-and-learn results into campaign recommendations.

  • Collaborate across Lifecycle Marketing, Marketing Applied Sciences, Media, site teams, vehicle brand teams, Growth Brands, Sales Operations, Experiential and Events, Digital Retail, and agency partners to resolve issues and keep programs moving.

  • Prepare reports, presentations, program insights, and leadership-ready recommendations while identifying opportunities to improve execution quality, customer relevance, and business performance.

Your Skills & Abilities (Required Qualifications)

  • Bachelor’s degree from a four-year accredited college or university.

  • At least 2 years of experience in CRM, lifecycle marketing, digital marketing, or a related field.

  • Experience leading or supporting integrated, digital-first, automated, or addressable marketing campaigns and segmentation strategies.

  • Demonstrated project-management skills with the ability to prioritize and manage multiple complex campaigns simultaneously.

  • Experience using project-management software; familiarity with Adobe Workfront is required or expected to be developed on the job.

  • Ability to guide data-informed marketing decisions by partnering with analytics, insights, and performance teams.

  • Strong written and verbal communication, presentation, planning, time-management, problem-solving, and organizational skills.

  • Ability to build effective relationships across functions, manage competing priorities, and influence outcomes without direct authority.

  • Working knowledge of 1:1 and addressable technologies, modern digital channels, test-and-learn practices, and emerging AI/ML-enabled marketing capabilities, with the ability to learn and apply new tools.

What Will Give You A Competitive Edge (Preferred Qualifications)

  • Direct CRM agency experience or experience managing agency relationships and deliverables.

  • Experience developing tailored, customer-centric lifecycle programs across email, direct mail, SMS, in-app, in-vehicle, or comparable channels.

  • Experience translating customer insights, behavioral data, and campaign performance into strategic recommendations for leadership audiences.

  • Experience facilitating cross-functional problem solving and supporting high-performing teams in achieving performance goals.

  • Experience in automotive, mobility, retail, technology, or another consumer brand environment.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)

Esta função é classificada como híbrida. Isso significa que o candidato selecionado deverá trabalhar no escritório/fábrica da GM pelo menos 3 vezes por semana {ou outra frequência ditada por seu gerente}.

Informações sobre diversidade

A General Motors está comprometida em ser um local de trabalho que não só é livre de discriminação ilegal, como estimula verdadeiramente a inclusão e integração. Acreditamos enfaticamente que a diversidade na força de trabalho cria um ambiente no qual nossos colaboradores podem crescer e desenvolver melhores produtos para nossos clientes. Incentivamos os candidatos interessados a analisar as principais responsabilidades e qualificações de cada função e a se candidatar a qualquer cargo que corresponda a suas habilidades e capacidades. Os candidatos no processo de recrutamento podem, quando aplicável, ser solicitados a concluir com sucesso uma ou mais avaliações relacionadas à função e/ou uma seleção pré-emprego antes de iniciar o emprego.  Para saber mais, acesse Como contratamos.

Declaração de Igualdade de Oportunidades de Emprego (EUA)

A General Motors tem orgulho de ser um empregador que oferece oportunidades iguais.  Todos os candidatos qualificados serão considerados para o emprego, independentemente de raça, cor, religião, sexo, orientação sexual, identidade de gênero, origem nacional, deficiência ou status como veterano protegido. 

Adaptações (EUA e Canadá)

A General Motors oferece oportunidades a todos os candidatos a emprego, incluindo pessoas com deficiências. Se você precisa de uma adaptação razoável para ajudá-lo na sua pesquisa de cargos ou solicitação de emprego, fale conosco pelo e-mail [email protected] ou pelo telefone 800-865-7580. No seu e-mail, inclua uma descrição da adaptação específica que você está solicitando assim como o nome do cargo e o número de requisição do cargo ao qual está se candidatando.