설명
As the Senior Marketing Manager for GMC Trucks and Full-Size SUVs you will lead the strategic vehicle lifecycle plan, including developing and executing positioning, product launch, go-to-market plan, and growth initiatives to grow aggregate variable profit through winning vehicle strategies grounded in consumer and competitive insight. You will lead and partner with cross functional teams to deliver a comprehensive vehicle line plan that encompasses product, pricing/incentives, advertising, promotions, and retail channel. You will lead a team responsible for managing several high-priority vehicle lines, including Sierra LD, Sierra HD, Yukon/XL, Canyon, and Savana. This position reports to the Global Marketing Director for Buick and GMC.
What You'll Do:
Lifecycle Management: Lead launch strategy for current programs and coordinate the 4P plan from pre-launch through post-launch and beyond, partnering cross-functionally with Product Marketing on future program development.
Target Customer Ownership: Develop your team to serve as the voice of the customer, grounding target customer definition and vehicle positioning in deep understanding of customers' functional, technical, and emotional needs.
Industry and Competitive Insight: Guide your team to translate competitive opportunities and segment trends — current and future — into market strategy and tactics with a data-driven mindset.
Packaging and Pricing: Lead development of cohesive, segment-appropriate packaging, trim and pricing strategies for each model, balancing customer value and enterprise profit.
Supply and Mix Management: Direct your team to volume and mix recommendations through inventory analysis, customer/dealer insight and growth plans, partnering with Forecasting, Supply Planning and Order Fulfillment to execute.
Messaging and Communication: Lead your team to partner with Brand Strategy, Communications and Performance Marketing on messaging strategy, ensuring accuracy across all communications, and lead storytelling to senior leaders.
Dealer and Field Coordination: Lead development of regular Dealer and Field communication and engagement in partnership with Sales Operations and Regional Sales teams, keeping all critical partners informed and executing effectively at retail.
Team Leadership: Lead a large team of Marketing Managers, Assistant Marketing Managers, and Product Information Specialists, driving execution of strategy and building a high-performing team through coaching, performance reviews, and skill development.
Your Skills and Abilities (Required Qualifications):
- Bachelor's degree in marketing, business or related field.
- 8+ years of experience in Divisional Marketing, Product Marketing, Branding, Sales, or Centers of Expertise Marketing.
- Ability to work on multiple projects simultaneously and meet deadlines in a complex team environment.
- Occasional travel, including some weekends, and ability to occasionally work irregular hours.
- Proficiency in Microsoft Excel and PowerPoint.
What Will Give You A Competitive Edge (Preferred Qualifications):
- Experience leading a large team and building a positive, growth-oriented culture.
- Experience managing cross-functional relationships and negotiating skillfully.
- Demonstrated ability to effectively manage resources: time, material, support.
- Sound, strategic decision-making grounded in analysis, experience, and judgement.
- Excellent oral, written and presentation skills, including delivery to senior audiences.
- Proven ability to synthesize complex data into analytical and actionable insight.
- Understanding of the field sales organization and dealer network.
#LI-MO1
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)
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