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Senior Strategist, Digital

  • 위치
    • Warren, Michigan
  • 직무 유형 Full time
  • 게시됨
  • Job Requisition JR-202623054

설명

The Role

As Senior Strategist, Digital Marketing Insights & Data Democratization, you will turn digital performance data into clear, actionable insights that guide marketing and digital experience decisions for a GM brand. Supporting brand and dealer audiences, you will own reporting and analysis across marketing, site, funnel, lead, sales, and operational metrics. You will partner with stakeholders to uncover the questions behind their requests, translate complex data into compelling stories, and identify opportunities to improve performance. You will also modernize how insights are delivered by streamlining data collection, automating recurring reporting, and making high-value analysis more accessible across GM.


What You’ll Do

  • Partner with business stakeholders to understand objectives, define analytical requirements, and align deliverables to business priorities.
  • Own monthly reporting for brand and site performance, including leads, sales, clickstream activity, funnel performance, and trends over time.
  • Analyze and communicate performance differences and emerging trends across brands, sites, and dealer audiences.
  • Evaluate digital behavior and engagement across mobile and desktop experiences, including calls to action, content interaction, clickstream activity, heat maps, and other site behaviors.
  • Identify trends, patterns, anomalies, and opportunities that inform marketing and digital experience decisions.
  • Present concise, compelling findings and recommendations that connect metrics to business outcomes for executive, business, and technical audiences.
  • Respond to ad hoc analytical requests while creating repeatable solutions, reusable data products, and automated reporting workflows that improve speed and accessibility.

Your Skills & Abilities (Required Qualifications)

  • Bachelor’s degree in mathematics, economics, computer science, data science, management information systems, or a related discipline.
  • 5–7 years of experience in analytics, digital insights, marketing analytics, or a related field.
  • Expert-level SQL skills and experience querying and analyzing data in Databricks or a similar environment.
  • Proficiency with Adobe Analytics and/or Adobe Customer Journey Analytics.
  • Strong understanding of clickstream data and digital customer behavior.
  • Demonstrated ability to tell stories with data and communicate insights to executive, business, and technical audiences.
  • Ability to explain highly technical concepts in clear, accessible language.
  • Strong problem-solving skills, business judgment, attention to detail, and the ability to manage multiple priorities independently in a fast-moving, cross-functional environment.

What Will Give You A Competitive Edge (Preferred Qualifications)

  • Graduate degree in a related discipline.
  • Experience with Python for analysis, automation, or data preparation.
  • Experience with Microsoft Azure and Databricks.
  • Experience designing automated reporting, repeatable analytical workflows, or self-service data solutions.
  • Curiosity and creativity, with a willingness to investigate new questions and explore better ways to analyze data.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)

이 직무는 하이브리드 직무로 분류됩니다. 즉, 선발된 지원자는 특정 근무지로 주 3일 이상(또는 관리자가 지정한 다른 빈도로) 특정 근무지로 출근해야 합니다.

다양성 정보

General Motors는 법적으로 금지된 차별을 배제하는 것은 물론 포용성과 소속감을 진정으로 장려하는 직장이 되기 위해 노력하고 있습니다. 당사는 다양성이 보장되는 환경에서 직원들이 역량을 발휘하고 우리 고객을 위한 더 좋은 제품을 개발할 수 있다고 믿습니다. 따라서 입사에 관심 있는 사람이 있다면 포지션별 주요 업무와 자격을 확인하고 본인이 보유한 기술과 능력에 부합하는 모든 포지션에 적극적으로 지원하기를 장려합니다. 지원자는 채용 과정에서 역할 관련 평가(해당하는 경우) 및/또는 채용 전 스크리닝을 통과해야 합니다.  자세한 정보는 GM 채용 과정 안내를 참고하십시오.

공평한 취업 기회 선언 (미국)

General Motors는 공평한 기회를 제공하는 고용주임을 자부합니다.  자격을 만족하는 지원자는 인종과 피부색, 성별, 성적 지향, 성별 정체성, 국적, 장애, 재향 군인 보호법 적용 여부와 상관없이 채용 후보로서 심사를 받습니다. 

숙소 (미국 및 캐나다)

General Motors는 장애인을 포함한 모든 구직자들에게 취업 기회를 제공합니다. 구직이나 취업 지원에 도움이 되는 합리적인 숙소가 필요한 경우 [email protected]으로 이메일을 보내시거나 800-865-7580으로 전화주십시오. 이메일에, 귀하가 요청하는 특정한 숙소에 대한 설명과 귀하가 지원하는 직무와 채용 요청서 번호를 포함해주세요.