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Customer Engagement & Marketing Lead - GM Defense

  • [Location]
    • Warren, Michigan
  • 职位类型 Full time
  • 发表
  • Job Requisition JR-202619749

描述

Hybrid : This role is categorized as hybrid. This means the selected candidate is expected to report to GM Global Technical Center, Warren MI at least 3 times a week (or other frequency dictated by their manager)

About GM Defense
GM Defense (GMD) continues a 100-year legacy of designing, validating, and manufacturing vehicles and equipment in support of defense and other government customers. Within GM Defense, the recently created Autonomous Driving and Robotics group is charged with adapting, integrating, and enhancing GM’s automated driving capabilities to the needs of GM Defense customers.

The Role:

Marketing & Customer Engagement Lead plays a pivotal role in planning and ensuring successful execution of marketing and customer engagement events with customers, partners, and stakeholders to enable product visibility, opportunity development, and capture of major GM Defense opportunities. This role is responsible for leading teams to plan, coordinate, support and execute high-profile events and customer engagement activities. This role also builds relationships to collaborate with GM and brand teams on projects to expand GM Defense brand and product presence around the world. The ideal candidate will excel in quickly crafting adaptive marketing and customer engagement solutions, coordinating activities with precision, leveraging relationships with other GM brands for collaboration, and taking ownership to deliver exceptional customer experiences that reinforce GM Defense's position as a market leader.

What You’ll Do:

  • Manage coordinating and (when needed) personally executing a wide range of activities associated with and executed at Warren Technical Center, Milford Proving ground, and other locations.  Through coordinated and individual action, this role ensures success of activities are critical for successful GM Defense customer engagement, opportunity development, and long-term growth, to include:

  • Detroit-Area Customer Engagement & Event Planning

  • Customer-Focused Experience / Event Planning: Partner with internal teams and external vendors to plan and coordinate impactful customer-and product-focused events that support GM Defense opportunity development and strategic engagement.

  • On-Site Event Planning & Coordination at Detroit Area Facilities: Serve as the lead point person for planning on-site GM Defense customer engagement events at Warren Technical Center, Milford Proving Ground, and other Detroit area GM locations.

  • Product Experience Planning & Execution

  • Experiential Marketing & Customer Engagement Design & Coordination: Planning and coordination of dynamic product experiences (ride & drive, demonstrations, etc.) at Milford Proving Ground, Warren, and other Detroit-area GM facilities

  • Activation Coordination & Execution Management: Lead coordination, support for, and execution of activations for static display of GMD products (often in concert with other GM brands) to highlight GMD products and their relationship with GM products and brands

  • Customer Engagement & Marketing Support to Opportunity Development

  • Marketing & Communication (MarCom) Campaign Development & Execution: Support design and execution of long-term MarCom campaigns that apply GM Defense resources and leverage collaborations with GM brands to enable GMD capture campaigns and achievement of GMD growth priorities

  • Tradeshow Planning & Execution

  • Major Tradeshow Planning & Execution Lead: Lead planning and execution support major tradeshows, to include booth design/development, execution planning, and management of associated coordination (lodging, logistics, etc.)

  • Merchandizing & Apparel Management

  • GS&S Apparel Management: Coordinate apparel for GS&S and key GMD personnel to enable successful business development and customer engagement

  • Marketing Apparel Management: Manage ordering and distribution of apparel and other items ("swag") to support GMD marketing activities (tradeshows, activations, etc.)

  • Merchandizing & Licensing: Work with GM Merchandize & Licensing team to coordinate to us GM Defense branding for third part products in order to expand GM Defense brand recognition and generate revenue/value for General Motors

Your Skills & Abilities (Required Qualifications)

  • 5+ years of experience in marketing, branding, event management, customer engagement or related

  • Demonstrated expertise in managing product-focused experiential marketing or customer engagement events for defense/government or other similar industries

  • Demonstrated ability to plan, coordinate, manage execution and track resources for customer engagement projects 

  • Familiarity with defense/government or security sector

  • Ability to travel up to 25% of time domestically + internationally including weekends

  • Strong visual communications and presentation skills (e.g. PowerPoint, etc.)

  • Strong understanding of branding principles and experiential marketing strategies required for successful customer engagement

  • Candidate must be a U.S. Person (U.S. citizen, U.S. permanent resident, asylee or refugee)

What Can Give You a Competitive Edge (Preferred Qualifications):

  • Bachelor's degree in Marketing, Communications, Business, related field

  • Firm experience with defense, government, and/or automotive sectors

  • Strong analytical skills to measure effectiveness/ROI of activities and make data-driven improvements.

  • Excellent interpersonal and negotiation skills, with a track record of influencing and collaborating with diverse stakeholders for customer engagement.

  • Previous experience with marketing or customer engagement for military and/or government

#GMD

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)

Renseignements sur la diversité

General Motors est résolue à être un lieu de travail qui est non seulement exempt de discrimination illégale, mais aussi un endroit qui favorise véritablement l'inclusion et l'appartenance. Nous sommes convaincus que la diversité de la main-d'œuvre permet de créer un environnement dans lequel nos employés peuvent s'épanouir et développer de meilleurs produits pour nos clients. Nous encourageons les candidats intéressés à consulter les principales responsabilités et compétences requises pour chaque rôle et à postuler à tout poste qui leur correspond. Dans le cadre du processus de recrutement, les candidats peuvent devoir, le cas échéant, réussir une évaluation liée au poste ou une présélection d'emploi avant d'être embauchés.  Pour en savoir plus, consultez notre processus de recrutement.

Déclaration concernant l'égalité d'accès à l'emploi (É.-U.)

General Motors est fière d'être un employeur souscrivant au principe de l'égalité d'accès à l'emploi.  Tous les candidats qualifiés seront pris en compte, sans égard à la race, à la couleur, à la religion, au sexe, à l'orientation sexuelle, à l'identité de genre, à l'origine ethnique, aux situations de handicap ou au statut protégé d'ancien combattant. 

Aménagements (É.-U. et Canada)

General Motors offre des occasions à tous les chercheurs d'emploi, y compris les personnes handicapées. Si vous avez besoin d'un accommodement raisonnable pour vous aider dans votre recherche d'emploi ou la soumission de votre candidature, envoyez-nous un courriel à l'adresse [email protected] ou appelez-nous au 800 865-7580. Veuillez inclure dans votre courriel une description spécifique du type d'accommodement demandé, ainsi que le titre d'emploi et le numéro de demande du poste auquel vous postulez.