Instructional System Designer

Role Overview:

General Motors is dedicated to creating exceptional learning programs that strengthen the professional and leadership skills of our workforce.

The Instructional Designer (ISD) plays a pivotal role in developing high-quality, modern learning solutions aligned to business needs. This role supports all GM functions—including Engineering, Safety, Human Resources, Finance, Corporate Learning, and Information Technology—by developing engaging, relevant learning solutions that improve performance and support business outcomes.  

Key Responsibilities  :

Learning Strategy & Consulting   

• Advise business partners on adult learning principles, best practices, and common misconceptions in workplace learning.    

• Conduct needs analyses to identify performance gaps, determine root causes, and recommend targeted learning interventions.    

• Partner with SMEs, stakeholders, and target audiences through interviews and focus groups to validate learning needs.    

• Use insights and data to align learning strategies with organizational goals.  

Design & Development   

• Design and develop learning experiences using models such as ADDIE, SAM, rapid prototyping, action-based learning, and scenario-based learning.    

• Create engaging scenario-based and practice-focused learning activities that mirror real workplace challenges.  

• Utilize AI for modality selection, developing solutions, and speeding up development time  

• Prepare design documents, learning objectives, assessments, and criteria for success.    

• Develop multi-modal learning assets including eLearning, ILT/VILT materials, videos, workshops, podcasts, and job aids.  

• Write or refine instructional materials, facilitator guides, scripts, and communication pieces.  

Collaboration & Project Management   

• Partner with SMEs, content writers, Learning Program Manager (LPMs), coordinators, and project sponsors to gather content, validate accuracy, and ensure alignment across functions.    

• Support the LPM in scoping project timelines, resource needs, and development expectations.  

• Manage projects using agile design approaches (SAM, rapid prototyping) to streamline development.    

• Support LMS setup and integration of learning materials.  

Required Qualifications  

• 5+ years of experience in instructional design, curriculum development, or eLearning.    

• Bachelor’s Degree preferred in a related field or equivalent experience.    

• Portfolio Required : Demonstrated work samples showcasing eLearning, ILT/VILT materials, scenario-based learning, action-based learning, and performance support tools.    

• Experience designing blended learning solutions (ILT, VILT, eLearning, job aids).    

• Strong understanding of instructional design principles, adult learning theory, and modern learning strategies.    

• Advanced proficiency in eLearning authoring and multimedia development tools, such as Articulate Rise and Storyline, Vyond, video editing software, and Microsoft Office, with the ability to select the right tool for the learning need, develop scalable solutions, and optimize development workflows. 

• Experience using AI for all aspects of training development (tools, scripting etc.). 

• Ability to manage multiple projects with accuracy and attention to detail.    

• Strong consulting, communication, and relationship-building skills.    

Preferred Qualifications    

• Experience supporting multiple business functions such as Engineering, Safety, HR, Finance, Corporate Learning, and IT.    

• Graphic design experience (visual storytelling, layout, branding)    

• UX design or user-centered design experience (wireframes, flows, usability, accessibility)    

• Basic JavaScript or interactive scripting    

• Strong facilitation skills for ILT/VILT working sessions, breakout groups, and stakeholder alignment    

• Experience with Action Mapping and Design Thinking    

• Experience designing scenario-based or branching learning   

• Experience producing communication or promotional materials for learning    

• Familiarity with learning analytics or evaluation frameworks   

• Experience working in large, matrixed organizations with cross-functional partners