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Assistant Manager, Media Audience Strategy & Solutions

  • Emplacement
    • Detroit, Michigan
    • Remote
  • Type d'emploi Full time
  • Posté
  • Job Requisition JR-202610676

Description

Primary Function/Position Summary:

The Assistant Manager of Audience Strategy & Solutions plays a critical end-to-end role in advancing GM’s audience-driven marketing approach.  As part of GM’s internal media agency, MediaOne, this selected candidate will be assigned to a specific GM brand, developing a deep understanding of each brand’s direction, priorities, constraints, and growth objectives to ensure audience strategy is fully aligned to brand and business goals.

This individual will partner closely with the Media Strategy Lead for their assigned brand to shape go-to-market planning and ensure tight integration across insights, planning, activation, and measurement. They will lead audience-led experimentation, develop Audience Brand Strategy decks, guide full-funnel targeting tactics, and oversee audience performance reporting — translating data into clear optimization recommendations and actionable learning agendas.

This role is the primary go-to for all in-house built audiences as well as platform and partner targeting capabilities, ensuring best-in-class application across channels. They are responsible for advancing how audiences are defined, activated, measured, and evolved over time to maximize reach, efficiency, and business impact.

In parallel to brand responsibilities, this role will support enterprise-level audience innovation and enablement, leading specific projects that strengthen addressable, personalized, and privacy-forward capabilities while advancing foundational data, identity, and measurement standards across the organization.

The ideal candidate brings strong stakeholder leadership and communication skills, a data-driven mindset, deep expertise in omni-channel targeting, and the ability to translate complex audience and measurement concepts into clear, actionable direction for brand teams, agencies, and platform partners.

Major Responsibilities:

  • Lead media strategy and targeting approach for in-house, agency, platform, and publisher audiences for their assigned brand

  • Subject matter expert for individual brand targets, audience strategy, and media targeting tactics

  • Own new audience processes, documentation, and communication to regularly update cross-org

  • Manage internal media audience roadmap with goals, KPIs, and timing to scale best practices

  • Approve audience constructs, data partnerships, and media platform targeting agreements

  • Work very closely with internal Marketing Science teams to shape audience builds, activation and measurement requirements

  • Oversee media audience-related costs and budgets across the GM portfolio

  • Develop new strategies based on media objectives and shape to gain acceptance and deliver outcomes

  • Support dynamic creative infrastructure and personalization efforts

  • Champion projects building relationships across local and global markets/agencies

  • Partner with external vendors and industry groups staying current across key media topics to drive innovation

  • Support other MediaOne teams with related goals such as brand safety, sustainability, and cross-tier

  • Collaborate with multiple internal stakeholders such as Privacy, Legal, Finance, Purchasing, etc.

Skills / Knowledge / Experience

  • 5+ years of experience in digital paid media, with strong exposure to audience strategy, data-driven planning, and full-funnel activation (agency and/or advertiser experience preferred)

  • Deep understanding of programmatic media, platform targeting capabilities (e.g., walled gardens, DSPs), identity solutions, and audience management workflows

  • Demonstrated experience leading audience-led testing, measurement frameworks, and performance reporting initiatives

  • Ability to translate complex data, targeting, and measurement concepts into clear strategic recommendations for brand and media stakeholders

  • Experience managing cross-functional initiatives that require alignment across brand, media, analytics, data, and platform partners

  • Strong stakeholder leadership skills with the ability to influence at multiple levels of the organization

  • Analytical mindset with the ability to distill insights from data and apply them to planning, optimization, and go-to-market strategy

  • Strong presentation and storytelling skills (written and verbal), including development of strategy decks and executive-ready materials

  • Proven ability to prioritize and manage multiple complex workstreams in a fast-paced environment

  • Proactive self-starter who thrives in ambiguous situations and identifies opportunities to improve processes, capabilities, and outcomes

  • Advanced proficiency in Microsoft PowerPoint and Excel; comfort working with audience, measurement, and performance datasets

Compensation:

The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws.

The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position, as well as geography of the selected candidate.

  • The salary range for this role is $105,000 - $135,000. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
  • Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
  • Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)

Ce poste est basé à distance, mais si le candidat sélectionné habite à une distance donnée d'un centre GM, il devra se rendre sur place trois fois par semaine {ou à une autre fréquence exigée par son responsable}.

Ce poste ne donne pas droit à des indemnités de déménagement. Les éventuels frais de déménagement seront à la charge du candidat retenu. 

Renseignements sur la diversité

General Motors est résolue à être un lieu de travail qui est non seulement exempt de discrimination illégale, mais aussi un endroit qui favorise véritablement l'inclusion et l'appartenance. Nous sommes convaincus que la diversité de la main-d'œuvre permet de créer un environnement dans lequel nos employés peuvent s'épanouir et développer de meilleurs produits pour nos clients. Nous encourageons les candidats intéressés à consulter les principales responsabilités et compétences requises pour chaque rôle et à postuler à tout poste qui leur correspond. Dans le cadre du processus de recrutement, les candidats peuvent devoir, le cas échéant, réussir une évaluation liée au poste ou une présélection d'emploi avant d'être embauchés.  Pour en savoir plus, consultez notre processus de recrutement.

Déclaration concernant l'égalité d'accès à l'emploi (É.-U.)

General Motors est fière d'être un employeur souscrivant au principe de l'égalité d'accès à l'emploi.  Tous les candidats qualifiés seront pris en compte, sans égard à la race, à la couleur, à la religion, au sexe, à l'orientation sexuelle, à l'identité de genre, à l'origine ethnique, aux situations de handicap ou au statut protégé d'ancien combattant. 

Aménagements (É.-U. et Canada)

General Motors offre des occasions à tous les chercheurs d'emploi, y compris les personnes handicapées. Si vous avez besoin d'un accommodement raisonnable pour vous aider dans votre recherche d'emploi ou la soumission de votre candidature, envoyez-nous un courriel à l'adresse [email protected] ou appelez-nous au 800 865-7580. Veuillez inclure dans votre courriel une description spécifique du type d'accommodement demandé, ainsi que le titre d'emploi et le numéro de demande du poste auquel vous postulez.